Looks like difficult times are coming for traditional #watch industry in low and average price category. Unless they realize that our perception and expectations from watches are changing rapidly and do smth. Remember Kodak, Nokia and Ericsson? Or just imagine how many producers of candles lost their business when the lamp was created... Only those survived who could adapt to the new reality. We still use candles. But for completely different purpose. Same scenario... Was very sad yesterday when at the #swatch shop I was told that they don't have any product at the moment with possibility to get connected to my smartphone and offer more services than regular watch. And bravo to Apple! #xanderwond #nowisthefuture #innovation














