The display unit giant precededs the victory contacts for purchasing Xiahua's key assets
China color TV trade ferment one big merger, protagonist whether global the intersection of display unit and eldest preceded the intersection of victory and scientific and technological group (call " the victory of precededding " in the following text respectively ),And the electronic Limited Company of overseas Chinese of Xiamen (call in the following text " Xiahua " ).
Recently, CBN reporter learns exclusively, eager to want to make the first victory of the great-leap-forward development on the color TV business of the own brand, intend to purchase the effective key assets of Xiahua at present, both sides have already begun the negotiation. Though the preliminary trade price is still not clear, according to goal that both sides negotiate, the related trade scale should be can be rated as enormouslied.
The victory is that the specialities of the display unit and LCD TV field take the place of worker's enterprises to preceded. In 2007, the sales volume of display unit of the victory reach 46,600,000 if preceded, business volume is 8,445 million dollars. Last year, precededded the sales volume of LCD TV of the victory reached 6 million multily, only thought famous color TV enterprises OME such as Philip, Sony, Haier,etc. were the main fact. Suffer from, take the place of the intersection of worker and extremely low profit rate of business, preceded victory attempt and open up the own brand actively.
And history left over more problematical Xiahua, lost 546 million yuan and 391 million yuan respectively in 2006, 2007, last to lose 328 million again September January, stockholder's equity " the 439 million yuan " . On December 12 last year, Xiahua released the announcement and claimed, because the fierce and international financial crisis of market competition of the color TV was influenced, in addition, handle history and leave over factors such as the bad account,etc., it is estimated the achievement will go on and suffer the loss in the whole year of 2008 of company. Main target that serial large loss makes Xiahua already compress the loan as the bank.
Preceded some victory on the senior level to introduce, preceded victory last year own brand only 680,000 in the intersection of liquid crystal and video sales volume to the intersection of CBN and reporter, want to reach " The annual sales volume of LCD TV of inner own brand from 3 to 5 reaches 6 million " This strategic objective, must adopt many brand operation ways. Preceded victory plan, introduce one foreign brand and a China brand at the intersection of LCD TV and industry, " purchase the key high-quality assets that counterpart's enterprises are stripped " , " obtain the arthorization of brand " Wait, " introduce " that may be adopted Way.
The factural controller of Xiahua is a faceplate enterprise of the liquid crystal in Taiwan " China reflects the tube Limited Company " (call in the following text " China reflects the tube " ). Reflect video-information (Wu Jiang) to the first big shareholder China of Xiahua who holds 27% shares at present Limited company, in order that " China reflects the tube " Subordinate enterprises. Hold the second big shareholder electronic enterprise Co., Ltd. of overseas Chinese of Xiamen of 18.31% shares to Xiahua, it is the enterprises under the municipal State-owned Assets Supervision and Administration Commission of Xiamen.
Preceded the intersection of victory and high level this show because Xiahua lose year after year, " whether China reflects the tube " Intend to transfer the holding shares, the victory, instead of carrying on the relevant negotiation that preceded, but both sides presented difference at present: " China reflects the tube " Want to sell the holding shares directly, preceded but the victory only hope to purchase the key assets of Xiahua, namely it has great popularity and good reputation degree in China's color TV trade " Xiahua " Brand, abundant customer's resource and stronger manufacturing capacity for export.
Preceded the intersection of victory and key assets in Xiahua may be said, attempt for a long time, it has already begun to produce the overall arrangement at the business in Xiamen before this.
CBN reporter knows, the original document of government of Xiamen is that Xiahua has built color TV production plant of more than 100,000 square meters, but Xiahua gotten into hot water was unwilling to lease later, leased this factory building in victory that precededded.
Preceded victory have the five LCD TVs that produce the factory in the whole world at present, lie in Wuhan, Fuzhou, Suzhou, Brazil, Poland of China separately. After having Xiamen production base, have undoubtedly increased the production scale advantage in the field of LCD TV of the victory of precededding.
One person in charge of Xiahua shows to CBN reporter, it has been leased that the above-mentioned factory building is really precededded the victory, but until " whether victory of precededding intend to purchase Xiahua's key assets " The matter, present it is not clear, it is inconvenient to comment too.
Purchase the counterpart's high-quality assets, the victory is not the first time for precededding. Preceded before this victory purchase some display unit and panel TV assets of Philip, document for use of license of trademarks of the victory that Philip authorizes too to preceded.
Study the land edge wave analysis of the Deputy Director of referral centre of market of institute for economic research of central market in the experts of electrical home appliances industry, development of the State Council, the equivalent to key assets such as manufacturing capacity and high-quality brand of Xiahua, its financial pressure faced at present, mainly the question left over from history causes. For example, has relied mainly on exporting before Xiahua for many years, there is too much non-performing assets of investments abroad and overseas business; Overly the large sales field of electrical home appliances chain where channels such as relying on the country to be beautiful, Su Ning,etc. are costly, make the selling expenses remain high. Can purchase the key assets of Xiahua, not merely can vitalize Xiahua in victory that if preceded, also can strengthen one's own competitiveness, there are obvious advantages for both sides.