Lacoste Launches Three New Fragrances to Embody French Femininity
EAU DE LACOSTE L.12.12 pour Elle in Natural, Elegant, and Sparkling. (Photo: Jon Paterson)
What do you think of when you hear the word Lacoste? For me, the words that come to mind are: classic, sporty chic, French, tennis, golf, alligators, and iconic. I also immediately think of one of my most treasured possessions, my grandmother’s turquoise velour vintage Lacoste zip up track suit top. I somehow managed to steal from her wardrobe some years ago when I was a young girl. It’s still so cool (and so is she at 82!).
René Lacoste and female player at Wimbledon.
After the successful launch of the men’s fragrance L.12.12, the team at Lacoste began development on what would become known as L.12.12 Pour Elle. The launch of this female fragrance is significant for a couple reasons: the first being that house founder and true visionary René Lacoste valued female athletes and fashion in sport on the tennis courts of the 1920s. Hemlines were coming up and two influential women (one was his wife who was a pro golfer) were always his guinea pigs for new designs. His pleated tennis skirt, which was worn with an air of sophistication and femininity, is the inspiration for this trio of new fragrances.
L.12.12 Pour Elle ($59-$76) is a trio of fragrances to represent three different moods of the “Lacoste women.” My personal favorite, in a lovely shade of green bottle is Natural with a clean, easy and effortless scent that blends coconut with Orris. The floral Elegant scent has an updated power girl vibe. And lastly, in bright pink, the most fun and sweet smelling scent is Sparkling pairing French macaroon and Patchouli. Not for the faint of heart, this playful scent will definitely lead to a crazy night out on the town.
René Lacoste’s iconic pleated skirt, which also served as inspiration for the fragrance.
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