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Last weekend was so good. To see full video click the link in my bio! New Vlog is up #ymdc #YendiMasterDanceClass and more @yendizzle
Save the Date! YMDC Returns to SF on February 18
By Jarah Euston, VP of Growth
The Yahoo Mobile Developer Conference is headed back to the West Coast! February 18 is a date you won’t want to miss.
After successful conferences last year in San Francisco and New York, we’re thrilled to bring you a fresh lineup of content and speakers.
This winter’s conference will take place at The Masonic in San Francisco, with a content-rich agenda featuring presentations and fireside chats with Yahoo’s Simon Khalaf, SVP of Publisher Products and some of Yahoo’s best and brightest. Additionally, developers will hear from some of the most talented leaders in the industry on some of the most pressing topics facing the developer community, including mobile monetization and user acquisition. The event will also offer an inside look at what’s new from the Yahoo Mobile Developer Suite.
For more information, updates on the agenda and speakers, and to request an invitation, please check the official event Tumblr. We’re looking forward to seeing you there!
Want to share your excitement? Use #mobileyodel.
Agenda Set for YMDC SF 2016
By Chris Klotzbach, Head of Product Marketing, Flurry
As we announced in December, Yahoo’s Mobile Developer Conference is headed back to The Bay! Today, we’re pleased to announce the agenda for February 18th.
Yahoo CEO, Marissa Mayer will kick-off the event, followed by a State of Mobile address from Simon Khalaf, SVP of Publisher Products. The next group of presenters will offer a deep dive on several advancements to the Yahoo Mobile Developer Suite and will take a look into the State of Native Ads. The morning will close with a panel discussion on the increasing usage and trends around ever-popular messaging apps.
After-lunch sessions will explore the ways time-strapped developers can leverage Tumblr for an effective content marketing solution, and they will provide a debrief on findings from Yahoo’s App Lifecycle study. The rest of the afternoon will include insights on how to grow, retain and monetize users on mobile.
For more information, full agenda details and to request an invitation, developers can check the official event Tumblr at ymdcsf2016.tumblr.com.
Want to share your excitement? Be sure to use #mobileyodel on social.
Yahoo realiza la conferencia Mobile Developer Conference en San Francisco para anunciar las más recientes actualizaciones de su Mobile Developer Suite
Por Simon Khalaf, Vicepresidente Senior de Productos Editoriales
Durante la semana pasada, Yahoo recibió a miles de desarrolladores en nuestra tercera Conferencia de Desarrolladores Móviles (Mobile Developer Conference), donde presentamos un vistazo general del constantemente evolucionando panorama móvil, hablamos con los desarrolladores sobre la construcción de sus negocios y compartimos las novedades del Yahoo Mobile Developer Suite.
Yahoo está basada en datos y análisis. En la conferencia, compartimos los aprendizajes de nuestras investigaciones y conocimientos propietarios, incluyendo a los informes del estado de la industria para la publicidad móvil y nativa. Datos importantes:
Yahoo ahora apoya a 250.000 desarrolladores, llegando a más de 800.000 aplicaciones a través de más de 2 mil millones de dispositivos con 10 mil millones de sesiones de cada día.
El 2015 fue otro período innovador de la revolución móvil. Por lo general, el uso de las aplicaciones creció en un 58%. Dicho esto, la industria está experimentando un estado de monotonía, el hardware no ha cambiado en varios años, por lo que la próxima ola de innovación está a punto de ser impulsada por el software.
En solo un año, el negocio de publicidad nativa de Yahoo ha pasado de 0 a un porcentaje de ejecución de 1 mil millón de solicitudes de anuncios. Como resultado, Yahoo es capaz de extrapolar qué tipo de publicidad nativa obtiene los mejores resultados, puede distinguir dónde los desarrolladores deben de colocar anuncios y finalmente, puede identificar los publicitarios que obtienen las mayores tasas de rendimiento en las categorías de aplicaciones específicas.
También anunciamos las novedades del Yahoo Mobile Developer Suite que los desarrolladores pueden utilizar para analizar sus datos - lo cual es vital para el crecimiento de sus aplicaciones y el desarrollo de sus negocios. Yahoo presentó las siguientes actualizaciones:
El nuevo Flurry: el nuevo y rediseñado Flurry proporciona una manera más rápida e intuitiva para analizar los datos. Los clientes actuales pueden optar por participar y hacer una transición gradual a la nueva plataforma en los próximos dos meses.
La aplicación Flurry: la aplicación Flurry toma toda la funcionalidad del nuevo y rediseñado panel de control de Flurry para acceder, en cualquier momento, en cualquier lugar, en todas partes. La aplicación es gratuita y se encuentra disponible en iOS y Android.
Soporte analítico tvOS: como tvOS capta más y más tiempo de los consumidores, los desarrolladores pueden aprovechar los análisis de Flurry para analizar, publicar, obtener beneficios económicos y mejorar sus aplicaciones tvOS.
Entrega de publicidad directa: el nuevo panel de control de Flurry ahora permite a los desarrolladores tener acceso a un inventario de anuncios y construir relaciones más fuertes con sus anunciantes basada en la gestión directa del tráfico, la orientación y el seguimiento de las campañas publicitarias.
Here is the infographic of the latest stats from Flurry on the state of the mobile phone industry presented during the Yahoo Mobile Developer Conference in San Francisco.
Yahoo Holds Mobile Developer Conference in San Francisco to Announce Latest Updates to Mobile Developer Suite!
By Simon Khalaf, SVP Publisher Products
Today, Yahoo is thrilled to host thousands of developers at our third Mobile Developer Conference, where we will take a look at the ever-evolving mobile landscape, talk to developers about building their businesses and share updates on the Yahoo Mobile Developer Suite.
Yahoo is grounded in data and analytics. Today, we’re sharing learnings from our proprietary insights and research, which includes state-of-the-industry reports for mobile and native advertising. Notable insights:
Yahoo now supports 250,000 developers, reaching more than 800,000 apps across more than 2 billion devices with 10 billion sessions every day.
Last year was another groundbreaking period of the mobile revolution. Overall app usage grew by 58%. That said, the industry is now experiencing the seven-year-itch, hardware hasn’t iterated or changed in several years, so the next wave of innovation is poised to be driven by software.
In just one year, Yahoo’s native ad business has grown from zero to a one trillion ad-request run rate. From that, Yahoo is able to extrapolate what type of native ads perform best, where developers should place ads and what advertiser segments see the highest performance rates in specific app categories.
Throughout the morning, we will also announce updates to the Yahoo Mobile Developer Suite that developers will use to analyze their data, vital to growing their apps and building their businesses. Yahoo is debuting the following updates:
The All New Flurry: The new, redesigned Flurry provides a faster and more intuitive way to analyze data. Current customers can opt-in and gradually transition to the new platform over the next couple months.
The Flurry App: The Flurry app takes all the functionality of the newly redesigned Flurry dashboard to be accessed, anytime, anyplace, anywhere. The app is free and available now on iOS and Android.
tvOS Analytics Support: As tvOS captures more and more consumer time, developers can now leverage Flurry’s leading analytics to analyze, advertise, monetize and enhance their tvOS apps.
Direct Ad Serving: The new Flurry dashboard now allows developers to tackle ad inventory and build stronger relationships with their advertisers by directly managing the trafficking, targeting and tracking of ad campaigns.
You can join in on the action by sharing your ideas with @yahooinc and @flurrymobile. Be sure to use #mobileyodel for event-related tweets!
"FitnessFriday!! with @yendizzle. Rocking out to some #soca. #YMDC series coming in March!!! #YendiPhillipps #FitnessFriday #DanceFitness #carnival2016