INK Vancouver — Fragrance Launch Activation in Surrey
A fragrance launch at Guildford Town Centre introduced 1 Million Lucky by Paco Rabanne, in partnership with PUIG.
The event included a live airbrush tattoo activation operated by INK Vancouver, positioned within the retail space.
The activation focused on temporary designs applied in real time, allowing visitors to engage directly with the environment. Custom visuals were developed in reference to the identity of the product.
The installation maintained a continuous flow of participants throughout the day. The combination of speed, visibility, and accessibility contributed to sustained attention within the space.
Participants frequently documented the experience, generating informal distribution through personal channels.
This type of activation reflects the increasing use of interactive formats within retail environments, where direct engagement complements traditional product presentation.
More information → www.inkvancouver.com
Photography: Nicole Archer (BTS Photography) & Scott (Three Sixty Media)