Intel PC chip brand adjusts: Centrino will deactivated
Intel claims to simplify PC chip brand on Wednesday, stops using Centrino (Centrino) progressively The brand, and include most desktops and note-book processors in cool Rui (Core) Brand.
Intel shows, will use 3 processor grades, namely cool Rui i7, cool Rui i5 and cool Rui i3 in the future, the characteristic is reduced sequentially. From next year, cool Rui i7 and cool Rui i5 chip will include vPro security and ME of Intel.
The Centrino brand put out in 2003 will not be used by the brand moving PC platform as Intel again since 2010, and will be used as Wi-Fi and WiMax wireless product line of new generation of Intel. Chip set the mother board for representing the notebook computer at present of Centrino, moving the associations of processor and wireless network interface.
Intel will still continue using and comparable to raising (Celeron) The brand comes to represent cheap, low-grade computer processor, surge forward (Pentium) The brand will continue using for the computer processor that representatives offered the basic computing function too. Insult and move (Atom) Will continue being used for representing the processor of apparatuses such as the one and intellectual web cell-phone,etc..
Intel shows, these changes are essential, because the present brand structure is apt to make consumers and enterprises produce puzzledly. Spokesmans of Intel Bill and Calder (Bill Calder) Represent by company's blog: "The actual conditions are, because there are too many platform brand, name of product and products brand, make our structure too complicated, make consumer and IT buyer produce in the course of purchasing puzzledly too. "
As to enterprise, the behavior which changes the brand is not rare, especially when the brand structure makes consumers produce puzzledly. Intel put out cool Rui i7 and four kernel desk-top products formally last November.