Where have you gone Zander Padget?
In the past two months we have seen only a handful of Instagram videos, one of which alluded to some sort of coming surgery, and a music video made for Hip Hop artists of his hometown. Besides those works, we have seen nothing from the usually prolific multi-media artist and so we have to wonder, where has he gone?
Since the release of the searingly enigmatic Cali in April, the few works that Padget has put out have been, frankly, commercial. The music video for CP (Chris Porter), Kanayo and DJ Rebel seems more a work of commission than artistic endeavor. It is a completely standard music video, nothing at all meta or self-referential about it. In it we see rappers proposing that they are living the extravagant life (the piece is fittingly titled Livin’ Large) driving from their homes to a liquor store and then to a recording studio. Besides the cleanliness of the cuts and a good cinematographic eye, there is no reason that one would guess that Padget was behind the video. The Instagram videos above mentioned do show more creative agency but these decisions all fall within a 90s color scheme and flatness that has dominated the pop culture aesthetic for the past year and a half.
So, a question arises: is Padget’s once fiercely unique and genre defying voice succumbing to pressures of a capitalist society? Is he becoming a follower in hopes of being led to a land of remuneration?
I would offer that Padget is not following, but rather that Padget is wallowing. Yes, wallowing. If he were following, it would mean a loss of self awareness and perspective that I cannot see happening. It is just inconceivable that he would believe that making monochromatic music videos and Instagram posts in return for cash would lead to a satisfactory existence. Wallowing on the other hand allows for the survival of his self-awareness but puts it into a nefarious cauldron of indecision and societal influence.
Wallowing is pejorative and certainly where he is right now cannot be called a “good” place in the simple sense. But his indulgence in his own despair, and the resulting one dimensional videos of late, is perhaps necessary if he is indeed convalescing from a surgery.
I posit that Padget is only half-heartedly wading into the commercial/mainstream waters. There is something there he wishes to see and in his state of wallow he can see it without the blinders that a healthy, full fledged self-consciousness would impose. It is dangerous certainly, and if he is not careful he could begin to mistake this study for a passion. But, if he makes it out intact, and finds himself on the other side, he will have added another face to the persona he so carefully crafts.
The hope of such a magnificence I know he cannot deny.













