Queen
People don't have to believe it, and it doesn't really make a difference.
But this is what he's always done.
He DM's fans and tells them stuff, in order for them to be the ones to start a buzz for him.
He DM's fans to get them to pass along information for him, like he did in response to Miss Cleo's lies.
It's a smart way of doing things without really doing them. There's no definitive line to him. It keeps his hands perfectly clean.
He can get a fan or fans to start a rumor, create a buzz, by DM'ing them something, especially if it's cryptic the way he writes it when he's chatting with them. It's pretty damn effective.
And we know it's his type. And we also know that the ability to pull off that very strategy is a coveted skill in the Big Brother house.
Don't take it as a personal hit to your own ego if you either believe or don't believe someone saying they DM'd with Zach. Take it all as fun.
Don't even take it as a personal hit to your own ego when things right out of Zach's own mouth or fingers on his twitter account(s) turn out to be trolling. Zach is having fun, and nothing reflects on your intelligence or gullibility or ego, no matter what he does or says for fun. Pretend you're reading a book in the humor section of a bookstore.