I was one of those people who had the same attitude towards online retail that the rural population has towards EVMs. The fear of entering credit card details into text boxes plagued me for years until the along came stores like http://www.zapstore.com/ and Flipkart. I came across ZAPstore quite recently and found their concept more than a little fascinating- the more eager you are to buy a product, the less you will have to pay for it. In their own words-”you get to buy the products you like, at the price you would like to pay for them.”
The store caters exclusively to one’s technological needs-cameras, phones, music players and the essential accessories that accompany said products. All of these gadgets neatly stacked under tabs await your zap-commands. All you need to do is complete a very fast and simple registration form, and you’re good to go.
What is ZAP?
While they are an “online gadget store”, their most attractive selling point, is the zapping. A zap is essentially your bid, for the product you desire, the kicker however is that, in this auction, each bid lowers the price of the prize. Prices become irresistible, you get a great deal on the product and the fact that zapping is fun is just an added bonus to the numerous other perks you get over the market prices of the same gadgets.
The zaps are also available in a number of convenient sizes to suit the price range of the product you’re interested in. All of which was explained in a simple, easy to understand page that took less than a minute to comprehend http://www.zapstore.com/how-to-zap.php. You also get a couple of free zaps to ease you in.
Personally, I hadn’t really considered turning to online retail for gadgets, but at these prices I couldn’t resist.
Service
There are a huge number of websites that toot their own horns, claiming to be invincible- both in logistics and their site’s various portals. Zapstore is not one of them. I wondered if with such a funky UI and the hefty promise of service with a smile, despite the great prices, they would actually deliver. They do.
Their customer support isn’t 24x7 however, but in the hours that they are online, they do a good job. When they aren’t, they still take feedback/suggestions and encourage us to contact/call them, as is obvious by the giant orange tabs that they have on the site.
Online retail essentials +1
They have what you expect on any reliable online store- user-reviews for the products, a crystal clear table that gives you the specifications of each product. Add to that the advantage of prices and the option of Cash on delivery and you have yourself another good reason to not go all the way to an actual showroom and just zap your way too all your favorite gadgets.
The best part is your get your zap back if you don’t actually end up buying the product, and you can have it ready to use for your next bid. You get to price your prize and everything comes with a 100% warranty, what more could you possibly want from an online store.
My only suggestion to the developers of the site would be to increase the font size of the text on the site :P.
PS:
http://www.zapstore.com/about-us.php - I especially enjoyed reading this page, despite having clicked on the link unintentionally. It’s clear that the guys who came up with zapstore know what they’re doing and what they want from their customers.
