#zibapdx

[shiftyournormal]

Hey wonderful people of Instagram! I'm taking over the @zibadesign feed this week! Follow along for the shenanigans! #zibapdx #design #thisplace (at Ziba)

[behzodsirjani]

Five Ways to Fail at Design

Here are five of the most common ways to fail at design:

Refuse to change any other part of your business. 

Design outside of your innovation space. 

Try to design for everybody. 

Insist on replicating another company's success. 

Compartmentalize design into isolated tasks. 

Good design can indeed lift a company's performance from lackluster to outstanding, but it's still just one element in the overall system. The key to getting what you need from design is letting it influence, and be influenced by, the other elements in that system. Only when design considerations are integrated into your company's culture as thoroughly as quality, schedule and budget are, will you start moving down the path of design-driven success.

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The above insight from Ziba founder Sohrab Vossoughi is terribly en pointe. Design has to be the air a company breathes, making its way into every aspect from process to the product. I highly recommend reading the entire article.