#zone-in

[tarunmor]

Zone-In

Goals, motivation and targets seldom give me results. I am a creative person and the thing that gives me results is “Zoning-in”. So, what exactly is “zoning-in”?

Let me give you an example:

I recently got married. During my wedding week, there was a lot of singing and dancing going on, as is in all traditional Indian weddings. I had to perform a dance routine with my fiancé in front of 300 people. We learnt the steps and practiced them a couple of days before the wedding week. On the day when we had to perform, I did not get to practice the routine even once. I was scared that I would forget the steps and not give my best performance. Luckily I had a video of my practice session in my phone. Just 60 minutes before my performance I decided to zone-into my routine. I took my focus out from the huge crowds and the other performances that were going on. I sneaked out my phone and started looking at my practice videos. I would have watched the 5 minute practice session a few times. Then just 15 minutes before my performance I left the crowd and took a washroom break. That break helped me stretch my legs and got my heart pumping. I went to the washroom, looked into the mirror and told my self ‘I can do this’. I came back with a smile and felt that I was ready to perform.

There it was, we went on stage and gave a killer performance.

So, what helped me give that excellent performance? I could have easily forgotten the steps. Taking my focus out of the crowd, other performances, watching the video, washroom break and the prep talk was all a part of zoning-into my performance. And that zoning-in helped me forget everything else, sparked the creative juices in my head and helped me give my best to the task in hand.

All great athletes ‘zone-in’ before their big games, all great artist zone-in to find their creative spark. In that zone they give their best performances and create their best art. Zoned-in performances break records, zoned-in art stands the test of time.

So, instead of trying too hard to push for results, try zoning-in.

[zone-in-blog]

Embrace insomnia

One night struggling to sleep, my head began to snowball into a great and unique concept we have com to call Zone-in http://www.bizcommunity.com/Article/196/16/66257.html

Being a hairstylist by trade, I was luckily exposed to a network of well-connected business men and women. I presented the Zone-in concept to the those who I showed enthusiasm and who's skills would enhance and transform the concept into an online reality. To date, the passion and excitement toward the project has placed Zone-in firmly in the online marketing landscape.

The process has turned out to be a rewarding experience. Hard work, memorable moments, nail bitting situations and of course the disagreements from time to time. Although that passion and those involved has born an incredible team of shareholders.

I feel blessed to be working with such an amazing group of people. Looking forward to the years ahead as we watch our business grow.

Lessons

Putting a company together is difficult work and you can't let your purpose slide for one moment. Do it right, from the very beginning and dont make decisions over handshakes. When you make a mistake, we all do, get up, dust yourself off and learn from it.

Make sure you have everything in place from the legal documents to the meeting minutes not forgetting your own emotions.

I believe in individuals who stand their ground for what they believe in. If it takes a moment of comfrontation, I'd rather confront than let my emotions fester regarding the subject.

I believe that the most solid and integral part of a business is the relationship that exists between those involved. These relationships require trust, patience and understanding.

[zone-in-blog]

Nothing is too crazy sounding or thinking if you believe you can achieve it. There is so much knowledge out there for anyone to gain something from

Paul Marais- Creative Marketing Director @ Zone-in