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Positive environmental Vs negative environment
No company exists and works in a vacuum but as part of the environment in which it is located. Efficient and effective marketing strategy is meant a function of the Marketing Manager the ability of the environment in which the business operates. The marketing environment consists of a number of factors or forces which influence or operating performance of a company in its chosen target market. may Jain (1981:69) defines the marketing environment for all those factors that affect the organization directly or indirectly in any noticeable way. Marketing environmental factors influenced the organization by the type of input and the organizations also have an impact on the environment issue. The relationship between the organization and the marketing environment is often described as "inseparable" means the organization and IT environment are constantly in a state of: there are give and take "or homeostasis, the marketing environment of those forces or item that implications. the company the ability to effectively selected in the target market to operate the marketing environment is divided into two main components are the elements, internal environment .. the internal environment is concerned with the controllable variables controllable variables are divided into two groups. , They are, the strategy variables and external variables unsaleable Environment: the external environment is affected by uncontrollable variables These variables are as uncontrollable as the marketing manager can not directly control all elements of the marketing manager with the option left. .. .. The elements that fall under the micro-environment: | Micro Environment | adaptation to the environment by rapid monitoring, analysis and prognosis of these environmental factors, the external environment can be further divided into two components, the micro-environment and macro environment consists of forces or factors in the company immediate environment that affect the company's ability to perform effectively in the market, these forces are suppliers, distributors, customers and competitors, let us each of the variables in details Manufacturer: ... The suppliers are business customers, the goods and services to other business organizations for resale or for production of other goods. The behavior of certain forces in the supplier's performance can influence the buying company is positive or negative. The critical factors are the number of suppliers and the volume of suppliers to the industry. Verification of suppliers enable us to know their strength and bargaining power to keep the suppliers at the entire industry to assess. The answers to the points raised have the potential to influence the ability. supply firms in the industry effectively need-satisfying goods and / or services, the trend is that buyers convince the supplier of it, exactly what the companies want to try .. This process is called "reverse marketing" known customer : The customers are those who buy goods and / or services produced by the company in a department chain, other people play an important role before a purchase decision is made, the different influences must be understood, the customer can the consumer of the products .. . where he / she is to the user. The critical factor here is that needs and wants of consumers are not static. They are changing fast. To create the changes in consumer preferences opportunities and risks on the market. The amendments called for the marshaling of its strategy to either fit in the window of opportunities or survive the dangers on the market. A good knowledge of consumer behavior of the design and production of goods and services that customers need and want, not what they can produce, are easier. Participants: A competitor is a company that is in the same industry or market with another company, the consideration here is that company A produces a replacement, that of B (industry-standard approach) or company A and company B looks. to the same customer need (to be fair market approach.
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