Tag Marketing

We're like the Costco of marketing, great value for every buck. Let’s grow together, our family-run agency & your small-mid B2B/B2C. Success is here!

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Common Website Mistakes Businesses & Their Cheap Hires Make

Ignoring mobile responsiveness

Not cross-browser & device testing

Slow page loading

Unclear or no call-to-action

Not making the website accessible

Poor navigation

Unorganized content

Wrong color scheme

Mixed messaging

Not utilizing analytics

Choosing cool features over functionality

Images not telling the story

No global style sheet

Nonuniform formatting

Not making the website HTTPS

Not prioritizing site security

Learn the difference between a low-cost website and a cheap website >

See how much your website should actually cost >

How to hire the right web design agency >

Should you hire a pro website developer or can you do it yourself >

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Did you know that businesses wasted about $5.6 Billion on their paid ads last year in the U.S. alone?

Imagine cutting the fat off of your ads by 41% so they show in front of actual buyers and decision-makers instead of going down the drain. Increasing sales without increasing your ad budget.

With our AI spam blocker technology and expert human experience, we can remove your waste almost instantly and achieve your goal.

This strategy is already helping numerous businesses achieve 2-4x better return on investment (ROI) with the same budget.

Tag Marketing Can Help >

5 Ad Recommendations Not To Implement >

6 Super Simple Ways To Remove PPC Waste >

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5 Terrible Google Ad Recommendations

I’m so sick and tired of Google pushing these ad recommendations onto small to mid-sized businesses, that I wanted to try and warn as many people as I could.

These five ad suggestions are flat-out terrible and have been proven to perform worse in most cases.

Adding more broad keywords across campaigns

Using more branded keywords in your campaigns

Raising budget to “maybe” get more leads & sales

Trusting Google’s Performance Max AI

Turning on auto-apply recommendations

Let’s go over each - https://www.tag-ad.com/5-google-ad-recommendations-that-are-not-in-your-best-interest/

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6 SUPER SIMPLE WAYS TO REMOVE WASTED GOOGLE AD SPEND & LOWER CPA

All you have to do is literally check a few boxes and radio buttons on the first five steps!

Do not let Google automatically apply ad suggestions.

Exclude your campaigns from showing up next to sensitive or negative content.

Exclude your ads from displaying among content that doesn’t fit your brand.

Properly adjust bidding on certain devices.

Make sure your location settings are targeting correctly.

Implement a click fraud software to detect and protect your budget.

Let's dive into each with examples and walk-throughs - https://www.tag-ad.com/6-super-simple-ways-to-remove-wasted-google-ad-spend-lower-cpa/

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Cheap Website Vs Affordable Website: Is There A Difference?

Short Answer:

The more expensive website delivers more value & more potential revenue

The low-cost website, not much of either

If you have a business you need a website. It’s that simple.

Your website represents your brand, your value proposition, it is often the first place where potential customers learn about your business and order products and services.

So how much might you expect to pay for your website? Is there really that much difference between a cheap $200 webpage and a more expensive yet affordable $2,000 webpage?

In a word, “Yes.” You get what you pay for.

Let’s compare 11 the differences - https://www.tag-ad.com/cheap-website-design-differences/

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GUARANTEED GOOGLE PAGE 1 RANKING SCAM

Don’t Fall For The “We Guarantee Page 1 Rankings On Google” Scam

Here’s why:

No one can guarantee page one rankings because Google is dynamic, you don’t always get the same result twice and they are always updating their algorithms.

Then factor in keywords and search intent.

It is easy to rank on Google’s page one for noncompetitive keywords with low search volume, which is what some scammers do.

Another way they might scam you in order to guarantee those page one rankings is via Google ads. This is when you pay-per-click and they can set the high bid so you end up on page one until the budget runs out. They can even set the max bid to guarantee you a top-ranking spot, again until the money dries up.

On top of that... https://www.tag-ad.com/guaranteed-google-page-one-rankings-scam/

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SEO SECRET SAUCE SCAM – WHAT IT IS & HOW TO AVOID

Has someone told you that they have the secret sauce regarding organic SEO?

Everyone has the same sauce, it’s not an SEO secret. Google ranks trusted web pages most relative to the user’s search intent.

It is all about keywords and phrases, focused content, fast loading, and quality linking. That is the “secret“ sauce.

Tweaking how much salt you put in the sauce or which brand of a specific ingredient you use is all you can do to improve the taste to your audience’s liking.

In terms of organic search engine optimization, these ingredient tweaks are the optimization of the content, source code, meta tags, and links.

There are lots of different software out there that can shed some light on your weak points but they are basically all the same. The only difference really is the interface and ease of use.

So when you hear a freelancer or agency say they have the secret sauce to SEO, it is misleading. All it means is they think they have a better understanding of how search engines work, how websites convert, analyzing data, and what your target audience is looking for than you or another company.

If you want to know if they actually know what they are doing or…https://www.tag-ad.com/seo-secret-sauce-scam-what-it-is-how-to-avoid/

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GUARANTEED WEBSITE TRAFFIC: ANOTHER CHURN & BURN SEO SCAM

Has a so-called SEO expert or SEO agency guaranteed X amount of traffic to your website or guaranteed X percent of a traffic bump to your website in a super fast time period? Don’t walk away, RUN!

This is yet another example of a churn-and-burn game, but with this one, they might be able to legally keep your money.

Think about it, how can they do that? What is the consequence if they fail to do so? What might they do to ensure they get paid no matter what?

Untargeted traffic is easy to get, it’s called spam when bots flood your website. If it isn’t bots, then I bet it is people overseas working for practically nothing to drive unrelated traffic, or building spammy clickbait links (which is considered blackhat SEO) to your website that you can’t even service or take advantage of even if you wanted to.

Examples of how SEO companies or freelancers can guarantee website traffic include:

You only offer services in the U.S. or Chicago but you get a huge traffic bump from India or Myrtle Beach.

Or you sell adult diapers and they are sending traffic to your website for kid’s electric ride-on cars.

How will any of that help you? It won’t. It will just confuse search engines and the people viewing your website, ultimately killing your Google ranking, reputation, and business.

But from the scammer’s side, they produced what they said they would, so they can keep your money.

Here's how to avoid the scam and if you were scammed, how to recover your losses - https://www.tag-ad.com/guaranteed-website-traffic-scam-another-churn-and-burn-game/

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DISABLED ACCESS CREDIT: USE $5,000/YEAR TOWARDS YOUR MARKETING

Disabled Access Credit is a tax credit that’s provided to small businesses in order to promote web accessibility and disabled access compliance with the ADA, short for the American Disability Act.

The tax credit covers 50% of the eligible expenses (maximum of $10,250) necessary for a business to make its facilities, websites, digital marketing, products, and services accessible to individuals with disabilities.

The Disabled Access Tax Credit can help cut down on the expensive costs of accessibility, making it more affordable for businesses to achieve ADA compliance.

This allows companies to open up their services and products to a broader audience, promoting an inclusive environment for everyone.

To be eligible, companies must have gross revenues of less than $1,000,000 in the tax year -OR- 30 or fewer full-time employees during the year.

Is Your Website ADA & WCAG Compliant?

Check instantly right now with our free compliance checker.

Don’t be the next company sued for poor ADA or WCAG website accessibility.

The ultimate guide to an ADA compliant website

How the disabled access tax credit can help your small business

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SPIN THE WHEEL OF PAIN

6 Marketing Pain Points Our Agency Solves For Small Business Clients Everyday:

START-UP: I just started my business and I’m eager to grow, where do I begin?

STARTING OVER: I had “a guy” in the past and feel like I’ve been burned, do I have to start over?

MARKETING PLAN: I can’t afford an in-house team, how can I execute my marketing plan?

QUALIFIED LEADS: I generate a lot of traffic on my website but where are my good-fit leads and sales?

POOR ROI: I’m spending money on marketing so why are my results and ROI so poor?

MARKETING COSTS: I already wear too many hats, how can I fast-track my marketing efforts without breaking the bank?

If any of these sound like you, we can help!

Let's discuss your situation and come up with a strategy that fits your budget - https://www.tag-ad.com/contact/

Not ready to talk just yet? Then, use our FREE instant tool that audits your current marketing situation and scores it from 0-100 - https://www.tag-ad.com/marketing-audit-grader/

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What Separates Tag Marketing From The Rest?

I was asked what separates Tag Marketing from every other marketing agency out there. Well, to start...

100% result and client-focused.

Small family-owned and operated business.

No interns, no offshoring, no minimum wage employees.

Remote agency designed to be recession-proof.

$25:1 average overall ROI.

Money-back guarantee.

94% of partnerships continued.

100% 5-star reviews.

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THE 7 COMPONENTS OF SEO – A FIFTH ELEMENT PARODY

You’ve probably heard of the movie The Fifth Element but what the heck does that have to do with the seven components of SEO?

Nothing really, but it’s a parody that we just picked up and ran with, so keep reading for some educational humor regarding the boring topic of search engine optimization.

The Fifth Element was a 90’s movie with Gary Oldman and Bruce Willis when he had hair. It was all about having to find the fifth element so they could combine forces with the other four elements to defeat evil and save the world.

In our case, it’s the seven components of SEO that are needed to outrank your evil competitors and save yourself from having to close shop and get a 9-5 job. Equally scary if you ask me.

Let's go over the seven (not five, like the movie poster) key components of your SEO strategy.

Quality of Your Website (Earth)

Page Speed Optimization (Fire)

Keyword Selection and Relevance (Air)

Level of Competition (Water)

Relevant Shareable Content (the Perfect Human, Leeloo aka Milla Jovovich)

Link Building – On & Off-Page (Bruce Willis WITH Hair)

Continuous Monitoring and Adaptation (the Iconic Costume of Bandages holding it all together, 1 minute & 25 seconds into the trailer embedded in our article)

Keep reading to see how we connect the movie to all seven of these SEO elements - https://www.tag-ad.com/7-components-of-seo-fifth-element-parody/