TAP Management Fraud Concerns from Facebook Graph Search
As digital innovations become more heavily ingrained in our society, securing the privacy of customers, employees and other proprietary information will become a more significant focus of companies like TAP Management. Fraud tactics stemming from social engineering and phishing activities pose a serious threat to both individuals and businesses.
On Tuesday, Facebook introduced “Graph Search.” This innovative search technology will utilize the digital connections the social site has developed between its users, interests, places, etc.
According to a Facebook press release, “It makes finding new things much easier, but you can only see what you could already view elsewhere on Facebook.”
Graph Search will allow Facebook members to discover content based on criteria that’s been voluntarily shared by other users.
In other words, people will be able to use Graph Search to find content that others have published on the social network.
For example, you will soon be able to discover “restaurants in San Francisco my friends have visited,” or even “TV shows supporters of Ron Paul like.” This smart search feature will then lead users to more, serendipitous connections.
As of now, the search tool is limited to people, photos, places and interests. It does not include events or posts enabled in search or many of the other gated Facebook content. Not yet at least.
This ABC video provides a more detailed explanation of how Graph Search works:
http://youtu.be/jrLG6ycgud4
Although Graph Search currently excludes users’ status updates, ultimately any content that is uploaded to the social network will be discoverable with the exception of limitations caused by privacy settings.
To help ensure Facebook users have adjusted their privacy settings to satisfy their preferences before anything unpleasant is revealed by Graph Search, Facebook has begun asking users to “review who can see your stuff” when they log-in.
While unveiling the new tool, CEO Mark Zuckerburg explained, “We realize that people are going to care what shows up about them in search.”
Although it is true users can adjust their own privacy settings to meet their needs, the relaxed privacy settings of their connections is a vulnerability issue to more concerned users.
For instance, if a friend uploads a picture of you at a bar, geo-tags it and sets it as public, it will be Graph Searchable to anyone looking for pictures from that bar.
If this occurs, users have the option to untag themselves, request the uploader of the photo remove it from Facebook, or change their privacy settings.
Mashable effectively outlines these privacy concerns and offers some best practices to cope with the new Graph Search tool in the following video:
http://youtu.be/bSji6Y66aKo
In addition to privacy concerns, Facebook users should be weary of devious members who will take of advantage of this wealth of knowledge for the purposes of fraud or social engineering.
The amount of GPS location data, photos and personal information that Facebook stores about users provides fraudsters and phishers with an enormous supply of information to scam unsuspecting users.
Therefore, TAP Management encourages Facebook users to educate themselves on the most common online fraud tactics, and to adjust their privacy settings to help ensure the protection of their data.











