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P2 Packaging thumbs and roughs
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Essay #1: “ Love, Optimized” by Victoria Solan, 04-28-16 / By Brittany Zuehlke
In the 2016 article by Victoria Solan, “Love, Optimized”, the topic of finding a partner in intimacy with marital potential is brought to the light quite literally. In a series created by Shelly Ronen, the artist explores options with future technology that could improve the process for how humans chose their partners. One of these pieces depicts a “tiny device” that “…floats above the user’s ring finger, adapting the quality of light to signal whether the wearer is “flaunt mode, threat mode, or single mode”.” This type of invention could bring forth a positive beginning in a relationship, as it would require both parties to be expressive in their wants and wishes. The device, based on the original composition by Ronen, is a quite a simple design that is subtle enough that it does not bring all of the attention away from the interaction. Another technological invention that is a piece within the series is “…a device which allows singles to sleep through first dates while a computer does the dreary work of assessing sexual and personal compatibility”. In much simpler words, the machine does all the talking. It could be argued that the design of this does not allow for a pure ‘human’ type of interaction. But, within this, there is a deeper understanding that can be developed by the device between the two individuals that originally could not be obtained with modern technology. It ultimately boils down to our chemical make up within the human body that defines our interactions with others, including a possible romantic partner. This is the entire point that Ronen is trying to make, expressing the basic humanity in our need for a relationship that fulfills our deep instincts that are apparent from birth. Just with a few enhancements.
I find this article to be fascinating because it brings forward the concept of love and intimacy, but while also implementing a new technological design that emphasis where the world is going in this field. There is no interest that cannot be advanced in the modern age. Walls are being broken down that previously were kept off limits by prior generations by this. Traditional elements in the design field as well are being changed by the series itself using the display of the subject matter in a mixed media type of form. Although the design are simple, causing the subject matter to be easily understood, it opens the door for a more developed and complicated way of approaching human interactions.
Humans themselves are a design that, though structure has remained the same, has changed over multiple, multiple generations. We have adapted physically to best fit the needs of our ever changing environment round us. But within this, our emotional and chemical make up has changed vastly, creating a greater variation that we have come to realize through both science and technology. Thus, Ronen uses these facts to present in the series how far we’ve come as human beings, as well as how far we still have to go.
Citation:
Solan, Victoria. “Love, Optimized.” Design Observer, Observer Omnimedia LLC, 28 Apr. 2016, designobserver.com/feature/love-optimized/39283.
While the concept of technology helping people find the right partner is interesting, I personally think that when it actually comes to choosing a partner, it should be up to the person, and not a computer. Because there are certain things a person can pick up on that a computer can not. There may also be the possibility of this technology limiting quality communication between people, which is the most important part of finding and maintaining a relationship.
Like any modern technological advancement, there are pros and cons to this scenario. I think that hypothetically being able to sleep through a first date, or a first interaction in general, is beneficial because more often than not, you discover that you and your love interest aren't that compatible. Unfortunately this also eliminates any possibility for a genuine initial human reaction which makes me apprehensive. I’m also personally very hesitant at the idea of technology having more of an intimate influence of the choice of partners than it already does.
Design Thinking
When it comes to thinking there are several different approaches that can be used but one of the more common ones is known as design thinking. This is the strategic process that goes into developing design concepts. It can be a mental or physical process like problem solving, analyzing, prototyping, or even sketching.
As an artist one of the best ways to help process ideas is by sketching, or thumbnailing as some know it, because it is a way to bring your ideas to life. The easiest way to identify this form of process is called “chalk talk”. As said in the article, Happiness of Chalk Talk, “[it] is an illustrated presentation in which the speaker draws pictures that emphasize lecture points and create a memorable experience for listeners.” The main reason it is known as chalk talk is because it was originally done with chalk on a black board but know people can use whatever materials are necessary, such as a crayon, pens, or a marker. This process dates back to before the 1900’s and can be used as a form of learning, in business, or even in computer science.
This concept is very useful when it comes to design thinking because of its speedy execution and that it can be used universally. Every person understands things differently, some can comprehend ideas from just listening and writing while others need a hand on or visual experience. By using this process, it illustrates your thoughts and leaves your audience with a visual aspect that they are likely to remember. As said, “vision is one of the primary mental processes”, meaning that people are more likely to know what you are representing. We as people are more inclined to understand something if it piques our interest because it is not something that is commonly used or that we would expect.
Another great benefit to using this in design thinking is that again, every mind thinks different. If you take a group of people and verbally describe a person or place you will get several different mental images whereas if you illustrate what you are describing it will make everyone’s mind create one thing. This can help lead to inspiration, ideation, and more. By doing this ever mind can focus on innovating one idea.
Things like chalk talk have been a great start for art as it helped to contribute to the creation of animation. It was inspired by the technique that words could be illustrated in real time, they could be entertaining and educational. Businesses also benefit from this because it helps the process of new products development. Also, for things like computer science it dominates the prototyping development. This technique has been just as beneficial, if not even more, as it was back then because of all the resources that we carry in today’s world.
So next time you are sketching, doodling, or explaining something, remember that your mind is in some action of design thinking. Whether it is developing solutions to a problem or inspiring your next piece of art.
Cited Heller, Steven. “Happiness of Chalk Talk.” Design Observer, 7 June 2018, designobserver.com/feature/happiness-of-chalk-talk/39854.
The creation of chalk talk is very useful and innovative. It’s very helpful to give other people a note taking method better suited for their style of learning. I think the ability to provide a visual to have everyone on the same page is beneficial in understanding the topic at hand.
Human centered design
Human centered design is a fundamentally empathetic way to pursue an artistic endeavor. There’s an element of compassion in being able to recognize a strong need for something and being able to present a solution through design and planning. It’s a privilege to be able to manufacture a solution that will be a great benefit to the community.
For some, exploring the avenue of a tiny home is an exciting opportunity to exercise freedom in a very unique and cost-effective manner. For others however, the reality of a tiny home is the solution to temporarily providing a safe haven for homeless individuals. An article titled ‘Tiny Homes’ for working homeless headed to Castro Valley explores this reality. These tiny homes constructed with the funds from a local church are 157 square feet with a bathroom, shower, and kitchen. The coordinators of this project want their residents to maintain dignity in a clean space that feels like an actual home while also giving them the breathing room to become more independent in the future. While the First Presbyterian Church of Hayward does take on a majority of the costs, there is a significant amount of materials donated and a lot of time volunteering in the construction of the homes. The ideal candidate for these spaces are those who have jobs yet are still homeless. The candidates are welcome to stay for 18 months while paying a type of “rent” that they will actually receive back in full at the end of their stay. This helps them get accustomed to the reality of paying rent while also providing them with substantial savings to transition into permanent housing.
The concept of a tiny home for the homeless is the essence of human centered design. The church and professional constructors architect a comfortable and livable space to help homeless people regain their independence. They recognize the hard work of individuals who are just in unfortunate circumstances and extend a hand to help. Hopefully there can be more endeavors such as this one that encourages community among neighbors and highlights the importance of helping those in need.
Having enough compassion to identify a need outside of your own as well as the artistic ingenuity to create a solution, helps foster an environment for human centered design. It seems as though this type of design tends to show itself most in a three dimensional setting, however I believe that all artists, regardless of specialty, are able to help make their community more suitable for those to navigate it.
https://www.ktvu.com/news/tiny-homes-for-working-homeless-headed-to-castro-valley
Design Thinking
Design thinking is an essential instinct all artistic must develop. The organization of various elements can determine whether they can coexist in a successful manner or not. There’s an infinite amount of things to consider in the process such as whether you’re working in a two or three-dimensional space, color scheme, shapes, textures, negative space and many other details. This is important because your ability to flex your design thinking muscle communicates your strength as an artist and your ability to adapt to different situations.
My chosen article titled Utopian Image: Politics and Posters discusses how creative imagery once used in politics to communicate a message has now become a valuable commodity in modern day society. The author explores posters ranging from the 60s to the 70s in different areas of the world during a time of unrest, when the public was greatly dissatisfied with the government’s choices and wanted their voices to be heard in a striking way during protests. Activists and art students would be working around the clock in order to make the imagery come to life, with copies sometimes varying between 300,000 and 600,000. It seems to be a common theme that in the moment of the political climate, the poster isn’t the artwork of one specific person but that it belongs to everyone involved in the cause. For example, there might be a very crucial interaction that happens and rather than praising the artist for creating the visual, the protesters are more focused on quickly being able to use it to advance their own cause. It’s interesting to see imagery once use to raise the visibility of an issue an exact change are not exempt from the forever looming reality of capitalism.
Political posters can be seen as edgy or groundbreaking either in the message or design mechanics. The imagery inspired by the foundation of a rebellion can lead artists to make alternative decisions that may not be typical for the time in order to symbolize change. This can be seen in commentary on Grapus’s Let’s Go poster in 1976, “The massive san serif lettering of the title gives the announcement of great authority to the rainbow like gradations of color feeling letters…Grapus’s poster reveals an awareness of the importance of image to the communication and political ideas that was years ahead of its time”. Crucial aesthetic decisions are also shown in Grapus’s Expo Grapus poster in 1982, “Its radically informal method of composition, the stylistic collisions and casual violations of image and surface, embody a new way of thinking and a new set of values”. This shows that even an artistic analysis of political posters can appreciate the drastic and out of the box decisions made for the sake of a change in government policy.
In reference to this article, artists during the 60s and 70s showed great strength in design thinking in their ability to quickly create a strong image to be mass produced to the public in the midst of protest. They used various art elements and principles to reflect the needs of the masses with the hopes of inspiring change.
https://designobserver.com/feature/utopian-image-politics-and-posters/37739
Downtown San Marcos, Texas presented many opportunities to capture dynamic typography seen in restaurant signage. The composition creates movement in the piece, implying a semicircle. The signage was adjusted in filters, brightness, and opacity in order to create unity in the color pallete. Primary colors are used in a muted fashion to add a cheerful element to the piece, while also catching the viewers attention. For those unfamiliar with the area, the location is described in a curved manner to complement the surrounding imagery. The diagonal line created by the building adds depth to the image while also leading the viewer to the theme of the poster and the date the images were taken.
Tayja Corneiro
Opposing Forces Statement
Out of the four themes in the opposing forces brief, this artwork illustrates organic versus mechanical. A grenade and a pineapple somewhat resemble each other in the rigid, geometric shapes in their bodies so I chose to combine the two. The fridge setting emphasizes the food element of the combined image. The background has a lower saturation than my manufactured object to allow it to be the focal point of the picture. Shadows were applied to the pineapple body in a manner most appropriate for the lighting, also including a drop shadow. For the grenade portion of the object, the levels, saturation, and contrast were adjusted in order to make it fit the setting.
Tayja Corneiro
Approaching the letterform project I used the San Serif Helvetica for my letter ‘T’ and the Serif Baskerville font for my letter ‘C’. For ‘T’ I decided to recreate a pair of opera glasses that form most of the letter with the Serif being shown clearly in the top left. For ‘C’ I created a shrimp with the letter form of the San Serif being introduced in the animal’s tail. Both of the colored images implement variations of a gradient in order to create depth in the simple forms. The black and white images rely heavily on a white outline to distinguish the individual shapes of the object with the absence of color.
Project 1: Pictograms
The images illustrate aquatic animals with an emphasis on a recognizable body part rather than the whole animal itself. The animals diagonal to one another have similar compositions to make the work as a whole more unified. This also causes the negative spaces to be relatively similar as well. They embody a more geometric style to make their forms more unique.
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Enter Sandman - Metallica
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Marriage should be a time for celebration and joy – unless you are one of the 64 million girls around the world forced into marriage before the age of 18. Child marriage statistics show Child brides have a diminished chance of completing their education and are at a higher risk of being physically abused, contracting HIV and other diseases, and dying while pregnant or giving
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