Taylor Davidson @taylordavidson - Tumblr Blog

Today: Tompkins Square Halloween Dog Parade, NYC. #howloween

My wife sharing her story of giving back through her birthday, on Yahoo, One Traveler's Birthday Wish Saved Thousands of Lives in Africa

Semi-abandoned cabin, upstate NY.

#photography

Meditation? Yes, you read that right. In the future, I predict that meditation will be a core competency not only for successfully managing your work life fit, but for innovation in the workplace.

Prediction--Meditation Becomes a Core Competency, in Fast Company

#tech

Photo from my talk about fundraising at Carnegie Mellon University’s Tepper School of Business last Friday.

Gullfoss, Iceland.

(via [PHOTO/TECH] 3 - Are Dropbox and Box the sleeping giants in photo tech?)

#iceland

At the beginning of this year I started a newsletter about the intersection of photography and technology, two things that I love. For example, the last one was about Dropbox and Box and whether they are the sleeping giants in phototech. If photography and technology is something you love, you should sign up.

#tech

Unsilent Night in NYC, December 14, 2013. More at http://flic.kr/s/aHsjP2H5pa

#photo #unsilentnight #nyc

My best friend, Jeremy Yuricek, passed away suddenly last week at the age of 35. This video is his final creative project, a short film that he was going to launch publicly last week, about a butterfly finding its way in the big city. Jeremy found his way, but sadly, it ended far too soon.

#video

True.

#photo

Wistful (by @tdavidson)

A VC's take on CGI 2013

5 key insights from Clinton Global Initiative, from my perspective as one of the few tech VCs at CGi the past four years.

(via A VC’s take on CGI 2013 — I.M.H.O. — Medium)

#tech

kbspvc

The Intent Marketing Landscape

Last week MediaPost wrote an article featuring the release of a document kbs+ Ventures put together to frame our thinking around the use of intent in marketing and advertising.

As Darren mentions,

While intent is generally harnessed at the lowest part of a purchase journey, there are plenty of pre-intent signals that pop up prior. We frame the journey as follows:

Exploration -> Interest -> Intent -> Purchase

… and we created the intent landscape to create a structure to our thinking, both for the agency to think about media partners and for the ventures unit to think about innovation and investment opportunities.

Obviously, intent isn’t new, but there is something new going on in the web today. As Taylor points out in MediaPost:

"The idea of utilizing data in advertising isn’t really new,” [Taylor] says, adding, “There has always been data in advertising and content. And the idea that intent-based marketing is new isn’t true either. What is new and different is that we are entering an area where things are being much more easily shared by people, and we have the opportunity to communicate with them based on what they are sharing. The big change is in the total level of personal information that is being shared."

And it’s not just the total level of personal information shared, but there’s also a big change going on in *where* that data is being shared. New consumer platforms create new opportunities for brands and advertisers. If you’re an entrepreneur focused on harvesting and buying intent, we’d love to chat.

Read more about the landscape on MediaPost, and view and download the intent marketing landscape on Slideshare.

Thank you to Dontae Rayford of kbs+ Ventures and Jonathan Kim of The Media Kitchen for contributing to creating the landscape.

#tech #adtech #marketing #kbspvc