Why You Need Digital Marketing: The Topmost Reasons
A few years ago, nobody knew much about digital marketing and how it can accelerate their business growth. It was only a different and new way to peddle goods and services to market. But, with time, digital marketing has become an integral part of the business. Business owners and organizations started understanding and implementing digital marketingās importance to acquire new customers and retain them. Digital marketing is all about achieving marketing goals through applying digital media and technologies.
With the increasing influence of the internet and digital marketing, it becomes crucial for you to tap its potential to grow and thrive your business. Regardless of, you have a small business or a large one, you can use digital marketing tactics effectively and make your business a huge success. Hereās why you need digital marketing for your business.
People Donāt Need to Reach it; It Reaches People Of All Ages and Groups.
An average user on the internet keeps at least seven accounts on different social media platforms. It was just 3 to 5 years ago. More than 97 percent of adult users in the USA under the age of 65 use social media at least once every month, and a vast majority of users use it every day. Social media can be preferred as the best means of customer care. However, most businesses ignore over 87 percent of messages sent by customers. Look at some of the interesting facts about social media that play an essential role in digital marketing.
More than 25 percent of the world population uses Facebook.
More than 62 percent of the US population is on Facebook.
More than 75 percent of Facebook users use it every day.
More than 50 percent of users active on Instagram use the platform every day.
More than 30 percent of users active on social media mention a particular brand when they refer to milestones in their lives.
Gen X seems to interact with brands on different social media platforms than millennials.
According to the latest trend, ordinary people spend more than 2 hours every day on social media, and the spending time is more than 9 hours.
More than 56 percent of millennials admit that they find the ads on social media more relevant.
Looking at this data, it is crystal clear that social media has been assimilated into our everyday life. Whether it is school, college, entertainment, or hanging out with colleagues and friends, social media is everywhere in peopleās lives. You donāt need to make much effort to reach people. They are available everywhere, and you need to tap only their potential with your digital marketing strategies.
Opens Up New Opportunities for Small Businesses
Digital marketing has established itself as the beacon of hope for small businesses. It is the same for almost every small business, whether it is personal brands, e-commerce, brick & mortar, etc. Digital marketing allows small businesses to hold top rankings in the search engine result pages and increase their website visibility. It exposes you to a broader audience, even on a much smaller budget spent on advertising.
Digital marketing can dissect a vast and wide range of demographics. Whittling down digital marketing tactics into your targeted groups can help you focus on the specific segment of people who can further purchase your product. When you reach this level, you can create a highly relevant ad to your target market, thus connecting on a level that often more general advertisements fail. You can target people with a specific education level, goal, challenge, profession, and many more.
Can be Highly Personalized
Digital marketing has various aspects. Email marketing is one of them. When marketers use emails to target people at the individual level, it is called segmentation. In some cases, when you strictly reach the individual groups, it is called personalization. More than 72 percent of customers prefer email communication to be used by businesses with them. In this way, they get a sense of control and comfort to sign up for your emails and buy products from you. They can unsubscribe you if they donāt like whatever you have sent to them. So, whenever you send content, it should be relevant to your users. When you send them relevant content, they prefer to stay on your list and buy your products repeatedly. You can use a more advanced approach to reach your customers, and that has proved its ability by providing various advantages such as.
Increase in sales, customer satisfaction, and open rate.
Higher email click-through rate
Lowering Down unsubscribe rate
Increase in returning traffic on websites.
The advanced approach of digital marketing includes email automation, segmentation, and personalization. Segmentation includes collecting data about every email subscriber and using it to categorize your list based on some specific behaviors and traits that analytics has identified. Automation tells you about the optimal time to send your content and achieve the desired result. Finally, personalization involves recognizing a customer on an individual level and recommending the best and most suitable products to home as you know that individualās purchase history.
The Power of Automation, Segmentation, and Personalization
No doubt, automation, and segmentation are much more powerful to get you higher conversions. Businesses that use automation and segmentation got advantages in various ways like
Automation increases the chances of over 133 percent to send highly relevant content.
More than 75 percent of revenues came out from the campaigns based on segmentation.
More than 70 percent of customers prefer to open automated emails.
Automated emails achieve click-through rates of over 50 percent.
Segmentation increases by 11 percent.
Customers who receive segmented emails spend much more.
Marketers have seen revenue boost over 760 percent due to segmentation.
You can track many things about your viewers and customers using Google analytics. It gives you an insight into who is interested the most in your ads, what people like about your ads, and what compels them to take quick action. You will also get to know what your audience does when online, which segment of your audience is easy to convert, what terms your audience use to find you online, and many more.
Digital marketing is easy to adapt, even for small businesses. You can quickly scale your business growth with its various tactics. With search ads, display ads, and social media campaigns, you can easily choose your budget daily and get to know how much the particular campaign will cost you.
To get the best results from digital marketing, you need to remain relevant online. To stay relevant online, you need to
Have at least one active profile on any social media network to engage with your customers.
Have a user-friendly and well-designed website.
Have investment in SEO to make you appear in search engine result pages
Have some paid advertising such as Promoted Tweets, Instagram, or AdWords.
Have Integrated touchpoints and reputation management.
Besides, transactions on mobile are increasing every day. So, you need to integrate your marketing efforts with mobile technology. Your business needs digital marketing to compete with the modern economy. You know customers are everywhere on social media platforms and the internet. The only thing you need to do is to gear your efforts towards implementing digital marketing strategies.
Source: Why You Need Digital Marketing: The Topmost Reasons
