Truppe Rebranding by How Holman Design
The Truppe rebranding by Felipe Corrêa Holman of Holman Design is a complete brand transformation for an artisanal confectionery from Pelotas, Brazil. Starting with deep market research, the project addressed a critical strategic problem: the original brand name was tied to a single product, limiting growth. The solution involved a new name — "Truppe," inspired by the idea of a performer's troupe and the Italian expression è troppo — alongside a custom visual identity system, an exclusive illustration system for product differentiation, and a scalable packaging architecture designed to support future expansion into new product lines, retail, and franchising.
More at WE AND THE COLOR.
Follow WE AND THE COLOR on Facebook / Twitter / Pinterest / YouTube / Instagram / Reddit / ChatGPT / Podcast
