I agree with the last two posters here. The look men are meant to attain is created by men. It is a power fantasy. The look women are expected to achieve has nothing to do with power or agency. It is to do with being sexy and appealing for the straight male gaze. Obviously men suffer under these ideals too, because it’s never good to make people feel under pressure to look a certain way, but as the above poster said, feeling pressure to do with body image is not the same as objectification. Men are very very rarely objectified because even when the actors bulk up for parts they are not objects in the scenario. The look is part of their character (which serves to make them more powerful and also will often make the entirety of the female characters fall at their feet). It is not their defining trait.
Whereas look at women in film and television. Even women playing superheroes can’t be too muscular in case (heaven forfend) they turn off too many male audience members. Women that are powerful and heroic have to be sexy as well. Unless a woman is a villain, (and even then look at how female villains are often sexualised because so many male writers are incapable of writing a woman with the same depth of a man, therefore they think her only possible power is sex appeal), female characters will usually be expected to be passably attractive to male viewers no matter what their role.
(There are definitely exceptions to this, but it’s a big enough problem to be a trend and get noticed).
I should also point out that the ideal for women in film and television seems to serve to make them seem more vulnerable and powerless, which is in direct opposition to the ideal men are supposed to attain.
Remember that seeing someone as sexually attractive does not always mean objectifying them. Yes, a lot of female viewers (and viewers of other genders too for that matter) drool over Chris Evans as Captain America. Many women find Evans as Cap very sexually attractive. But he is not an object in this scenario. He is a powerful, charismatic, heroic, three-dimensional character who also happens to be very hot. (I can’t deny it. He is a handsome man.)
Captain America (unlike many female protagonists) is not expected to be hot at every moment he is on screen. He is allowed to experience other emotions and his appearance is not the priority. It is just an occasional bonus for those that appreciate such things. It’s like when Daniel Craig’s Bond steps out of the sea in that iconic shot. Yes, that scene definitely is pleasing to a lot of female viewers, but a) there are also plenty of scenes where Craig’s Bond is shown in a non-sexualised, completely human manner, and b) watching that scene Bond still holds the power. You couldn’t watch that scene and say Bond is lacking in power or agency, could you? It is very clear he is in control.
Check out this quote I found on the subject from everydayfeminism:
“Objectified men seem to be saying, “Come hither; look what I can give you,” while objectified women seem to be saying, “This is yours for the taking.”
Back to the objectification of women in media, even women in pain, being tortured, are sexualised. To the extent that the noises they make while in agony must sound appropriately sexual and their dead bodies must be displayed in a disturbingly ‘tantalising’ and sexual way, sometimes even in lingerie for no apparent reason. Even dead, a woman on the screen must be hot. She becomes the ultimate object. In death her being arousal achieving decoration matters more than her personhood. This is the state of affairs on tv and in film right now. A woman cannot escape objectification even when suffering immense trauma. No matter what is happening in her story (and often on tv at the moment that’s not a awful lot) she is expected to be sexy.
Another point I wanted to bring up, is that in this society men do not need to be attractive to be respected or hold power. There is pressure for men to look a certain way, absolutely, but they are still seen as full human beings no matter how they look. (This is also why so many male actors will be working past middle age and the roles for women will become very scarce indeed).
This is long, so I will end my ramble now, but to conclude, in my opinion, yes, women are capable of objectifying men on an individual level. This is bad. But it is not a societal norm which impacts the day to day lives of men or their positions in society.
To summarise: women in film = body first, personhood second, men in film = personhood first, sometimes (but not always) attractive body as a juicy bonus which also serves to fulfil a male power fantasy.
It’s not even nearly the same.