The ASG Group

The ASG Group of Sales Consultants Accelerating Sales Growth

[theasggroup]

Using traditional sales techniques can cause the lack of buyer trust. Buyer-focused sales training can help you understand the buying process and sell more. Read more...

[theasggroup]

The role of traditional selling skills in sales success has been sidelined. Modern sales training has to focus on buying, not selling. Read more...

[theasggroup]

What Would Your Customers Think Of Your Sales Training?

What would your customers think of your sales training? That may sound like a strange question to ask, but it is important. The recent experiences of a buyer who sat in on a sales training workshop explain why. Click here to read more...

[theasggroup]

If you want improved sales performance then traditional sales training on its own is not enough. Managers told us the secrets behind successful training. Read more...

[theasggroup]

This whitepaper presents research on why some seller messages get heard, while most others don't. It shows you how you can make your proposition up to 10 times more powerful. Click here to read/download the full article.

[theasggroup]

In this whitepaper we look at the reasons why deals get stalled at the last minute and what sellers can do to prevent it. Click here to download.

[theasggroup]

Why promised benefits no longer satisfy buyers? And what can sellers do? Click here to read/download the full article.

[theasggroup]

Why knowing & shaping the buyer's earliest price estimate is key to your success?

This whitepaper provides you with the tools and tips you need to find out and influence the buyer's 'should-cost' estimate. Click to read more...

[theasggroup]

The B2B sales book that reveals not just how buyers buy, but how they want to be sold to. It provides the complete 'insiders' tool kit for sales success. Now the first 2 chapters are free to download!

[theasggroup]

Over the past few weeks we have been working with the sales team of a very large organisation to revisit sales priorities, improve sales effectiveness and reinvigorate sales activity.

In particular we have been helping managers to rally the entire sales organisation around a central set of sales priorities and a new way of doing business.

Read more...

[theasggroup]

Don’t Get Beaten‐Up By Buyers!

Sellers expect to have to slug it out with other suppliers, but they may ‘lick the competition’ only to be beaten‐up by the buyer! In this whitepaper we asked sellers about their most bruising buyer encounters and the lessons they had to offer.

Download the full paper in pdf format...

[theasggroup]

The ASG Group is a specialist B2B sales consulting practice helping sales managers to grow sales. The company is working with B2B sales teams across Ireland, the UK and Europe.