Koosen is a Hip Hop producer who has exploded onto the scene in the last year, they make chill ‘easy-listening’ Lo-fi instrumentals and are part of an artist group/label called Lofi Fruits.
Relating to my previous heading and the topic of - how the way that music is being consumed is developing - this group of artists operate to the purpose of a home listening experience and they utilise music streaming playlists and algorithms to find their audience.
Koosen gear their music towards their demographic very well, by creating something that can be universally enjoyed (without language or cultural barriers). Also the music is labelled as background/study music with tags like ‘lofi hip hop music to study and relax to’, ‘jazz beats to sleep’ which separates it into it’s easy listening niche.
Looking at Koosen’s artist aesthetic, it takes strength in its consistency. There is a very obvious lane/niche that this artist is in and it works for them and they’re sticking to it. This works to their favour in that their main target for distribution is Spotify playlists and by sticking to the style that they have made synonymous with their name, Koosen can seemingly forever feed the ever-expanding playlists and continue to build and grow as a lofi Hip Hop artist.
The downside to this of course is that it would be very difficult to then explore a different style or genre for this artist as subsequently their consistency also pigeon holes them on the flipside.
My project differs in that I have tried to explore a large range of genres and styles, with each track sounding very different from the next though in the hope that they all work together with a kind of collage philosophy.
A large contrast is the perceived pace of my project compared to Koosen’s work. I feel that “Buffet Beats” is more of an active listening experience as its progressions are more fast paced and the tracks shorter. Whereas Koosen needs to set a relaxed soundscape with slower progressions so that the mind can subconsciously latch onto something more simple and maintained for the purpose of the audience being able to sleep/study etc.
Both comparisons are instrumental pieces of work that can be universally enjoyed.
In terms of production, I think that my project and Koosen’s work has similarities in that there is a blend between old and new. The instrumentation gives both a nostalgic feel but there’s a contemporary sheen that makes it bump through a speaker system.
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