You Better Werk!

Research, analysis and evaluation of the emotional changes within the drag community

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GUARD by Robynn Ashley

This is "GUARD by Robynn Ashley" by Robynn Ashley on Vimeo, the home for high quality videos and the people who love them.

“GUARD” now available on Vimeo!

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Robynn Ashley

Robynn Ashley Youtube channel featuring “GUARD” 

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GUARD TEASER 3

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GUARD TEASER 2

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GUARD TEASER 1

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13 Creative Editing Techniques Every Video Editor Should Know

Once you master the edit types and learn why each one is important, you can make your projects more entertaining and your editing more efficient, and you can create a style of your own that reflects your creative side.

Throwback to researching different styles of editing using this site. After research, I decided to use fades as the main way to jump from scene to scene within my fashion film as this was the best way to blend clips. 

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An example of coptic binding... I decided to use this technique to bind my zine, using red thread as a metaphor for making a new identity, and the colour red linking to the idea of “POWER”. 

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ZINE DEVELOPMENT- “WERK!”

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Posting teasers on Instagram 

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INSTAGRAM ACCOUNT

@_you_better_werk

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Introducing “GUARD”- A fashion film based around the emotion and power within the Drag community, portrayed through contemporary dance. The name “GUARD” comes from the word “DRAG” spelt in reverse with “U” merged within, as drag is all about expressing who you, or “U” want to be. 

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What makes a successful social media account for a brand?

Social media can be used in a variety of ways within branding. It gives brands the perfect opportunity to reach there target audience and develop the brand. From researching into three different brands’ social media accounts, Nike, Everlane and Zara, it was clear to me that visual branding is very important, keeping it consistent across all platforms of social media selected for use. This helps people immediately recognise the brand no matter which site they are using. 

Posting regularly on social media is a good way to keep a brand in the eyes of it’s customer. Irregular posting on social media can lead to losing interest of customers, and a brand will be forgotten. 

Having an strong bio or profile section on social media is another way that a social media account for a brand can be more effective. Brands such as Nike have created a personalised hashtag, #justdoit. This keeps people interested in the brand and makes them stay loyal. Keeping the bio like an elevator pitch, describing what the business or brand does in one or two sentences can be an effective way of marketing and keeps interest in the brand. 

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Example of a brand who has successful social media accounts- Nike

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Example of a brand who has successful social media accounts- Everlane 

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Example of a brand who has successful social media accounts- Zara

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A collage I created from an over edited picture from the shoot with Bambi. 

The message behind this collage is to show that drag is a distortion of one’s image, a chance to not feel limited and the ability to express yourself in whichever way you want. 

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Over the last week, I have been working on my zine, developing different layouts on Adobe InDesign. I have handmade collages for the front and back covers of the zine out if my own imagery and magazine cuttings. The fragmented and distorted imagery on the front and back covers of the zine display the process of building on bad experiences to turn them into positives. 

The sections of torn writing on the covers juxtapose the idea of going by the book and what people expect, instead creating your own story and identity. The discolouring effect on the back cover, represents the blurring of the lines with expectations of identity, creating a unique style.