Copa Libertadores Champions to wear DRYSKYN by DRYWORLD in South America’s Premier Football Competition as part of a 5 - Year Official Technical Partnership.
Victoria, BC January 28, 2016 - The World’s Leading Independent Sportswear Brand, DRYWORLD INDUSTRIES is pleased to announce a 5-year partnership with top Brazilian club, Clube Atlético Mineiro.
The value of the contract is the highest paid to Atlético Mineiro by a sports goods supplier in their illustrious history, further demonstrating the tremendous commitment to the Brazilian football market made by the exciting new brand from Canada.
Atlético Mineiro is characterized as a club both successful on and off the pitch, with the team qualifying for the 2016 Copa Libertadores and recently winning the 2016 Florida Cup Tournament this January.
“Atlético is extremely proud to welcome DRYWORLD to football and to Brazil. We want to continue making history together in the years to come of our partnership”, said Club President Daniel Nepomuceno.
DRYWORLD continues to stamp its mark on the Brazilian sports market by combining functionality and style in the spiritual homeland of football. The new DRYWORLD/Atlético uniform will be revealed at a special launch event in Belo Horizonte on Monday, February 15th, 2016 and the team will take to the field against Melgar in Peru in the new uniform on Wednesday, February 17th, 2016.
The company’s new DRYSKYN technology was developed specifically for athletes performing in challenging environments. DRYSKYN supports the athlete by stabilizing their heat signature, managing moisture and allowing the athlete to move freely.
“Atlético Mineiro is the mark of true competence, passion and performance. We are extremely pleased to be a part of the Atlético journey and walk together on a victorious path not only in Brazil but across the world. Our company DRYWORLD was created by athletes who understand what it takes to get to the top and stay there just like Atlético Mineiro. We pay respect to the players, the team and the fans with our innovation and creative approach,” said Claudio Escobar, President of DRYWORLD INDUSTRIES.
ATLÉTICO MINEIRO/DRYWORLD MERCHANDISE FOR SALE
Authentic Player replica jersey’s, official fan replica jersey’s and a variety of merchandise apparel will available at these locations in these countries in February 2016:
Brazil – www.netshoes.com.br, Centauro, Decathlon, CAM Franchise Stores, DRYWORLD Stores, plus many boutique sport shops
North America – www.fanatics, www.worldsoccershop.com, DRYWORLD Stores
Europe – www.kitbag.com, www.pro-direct.com, DRYWORLD Stores in 2017
About CLUBE ATLÉTICO MINEIRO Clube
Atlético Mineiro is commonly known as Atlético Mineiro or Atlético, and colloquially as Galo (Rooster) is a professional football club based in Belo Horizonte, Minas Gerais, Brazil. The club plays in the Campeonato Brasileiro Série A, the top tier of the Brazilian football league system, as well as in the Campeonato Mineiro, the premier state league of Minas Gerais. Atlético Mineiro is the oldest active football club in Minas Gerais. Twenty-two students from Belo Horizonte, led by Margival Mendes Leal and Mário Toledo, founded the club on 25th March 1908. Despite having liberal, upper-class founders, the club opened its doors to players of every social class, establishing itself as a "people's club" and becoming one of the best supported in Brazil. Atlético has won the Campeonato Mineiro a record 43 times. At national level, the club has won the Campeonato Brasileiro Série A once and has finished second on five occasions. Atlético has also won one Copa do Brasil, oneCopa dos Campeões Estaduais and the Copa dos Campeões Brasileiros. In international club football, Atlético has won the Copa Libertadores once, the Recopa Sudamericana once and the Copa CONMEBOL twice, more than any other club. The team has also reached three other continental finals.
About DRYWORLD Industries
DRYWORLD Industries (www.thedryworld.com) is the world's leading independent sports brand. Based in Victoria, BC, Canada, DRYWORLD has created a line-up of technologically advanced products and materials that cater to the serious athlete. The DRYWORLD line-up includes DRYFEET Performance Footgear, a groundbreaking, new product making waves around the world; BIOSKYN, the world's first thermo-regulating, waterproof, technical compression athletic wear line; BAREFUTA, the world's first thermo-regulating, waterproof line of cleats for baseball, soccer, football, and rugby; and HauteD, high society athletic wear. All DRYWORLD Products and replica team merchandise will be available in DRYWORLD Franchise and Corporate stores launching in 2016. All DRYWORLD products are designed by athletes and are independently lab tested by the Canadian Sport Institute (CSI)