[thefolkloreus]

Behind the scenes. The model is wearing the Abalone Earrings by Pichulik and the Denim Wide Sleeve Top-Stitch Jacket by Selfi. Find these items at thefolklore.us

[thefolkloreus]

Beauty comes in multiple forms. Both models are wearing wrap dresses by W35T, on the left, The Galaxy Wrap Dress, and on the right, The Hibiscus Wrap Dress. 

[thefolkloreus]

A stance of elegance wearing the Honeycomb Wrap Dress from W35T, the Wool Cropped Utility Jacket and the Denim Wide Leg Top Stitch Pants by Selfi. 

[thefolkloreus]

Coordination. 

[thefolkloreus]

Breathtaking views of South Africa. 

[thefolkloreus]

Nothing can compare to the texture, the color, or its purpose. 

[thefolkloreus]

Run your Saturday errands in style wearing @maxhosa’s MPS1 cotton joggers. We have a limited number available now via www.thefolklore.us. #TheFolklore (at New York, New York) https://www.instagram.com/p/Bnwd3LcnBKn/?utm_source=ig_tumblr_share&igshid=mijyb88svx7z

[thefolkloreus]

More photos from #TheFolklore’s Autumn/Winter 2018 lookbook that premiered yesterday on @voguemagazine’s website. View the entire lookbook and shop all of these looks via our website now: www.thefolklore.us. (at Simon's Town) https://www.instagram.com/p/BnouUgDhH8l/?utm_source=ig_tumblr_share&igshid=w7rw4z0o4snj

[thefolkloreus]

#TheFolklore Autumn/Winter 2018 campaign was inspired by South African designers' ability to incorporate the rural landscapes of #CapeTown with the urban aesthetic of #Johannesburg. Models @anyonasola and @eileenmatiass (@fusionmodels_ct) were styled in fall looks from South African brands @W35T, @MmusoMaxwell, @____selfi , @pichulikafrica, and @waif_things. You can now shop all of these styles & more on our website. Checkout the photographs from the shoot via @voguemagazine’s website. — Song - “Beg For It” by @zuri Photographer/Director - @jessenavarrevos Styling - @amirarasool Assistant stylist - @daniellejadepaul Assistant stylist - @zizi_ntobongwana Director of Photography - @ryan_janssens AC/Focus Puller - @macdaddy_nhb Makeup - @amoribirch Edit/Grade - @twelveeleven.studio (at Cape Town, Western Cape) https://www.instagram.com/p/BnmkLvtB-SS/?utm_source=ig_tumblr_share&igshid=bv92awecmuwd

[thefolkloreus]

#TheFolklore Autumn/Winter 2018 campaign was inspired by South African designers' ability to incorporate the rural landscapes of #CapeTown with the urban aesthetic of #Johannesburg. Models @anyonasola and @eileenmatiass (@fusionmodels_ct) were styled in fall looks from South African brands @W35T, @MmusoMaxwell, @____selfi , @pichulikafrica, and @waif_things. You can now shop all of these styles & more on our website. Checkout the photographs from the shoot via @voguemagazine’s website. (at Western Cape) https://www.instagram.com/p/BnmiG_VBWuW/?utm_source=ig_tumblr_share&igshid=tdsfcmlv8vwe

[thefolkloreus]

Today @voguemagazine premiered stills from our Autumn/Winter 2018 lookbook exclusively on vogue.com. Models @anyonasola and @eileenmatiass wear Cape Town based brands @mmusomaxwell and @pichulikafrica. Shop these styles now via www.thefolklore.us. Photographer - @jessenavarrevos Styling - @amirarasool Assistant stylist - @daniellejadepaul Assistant stylist - @zizi_ntobongwana Makeup - @amoribirch Models - @anyonasola and @eileenmatiass (@fusionmodels_ct) (at Simon's Town) https://www.instagram.com/p/BnmK0Pfhjzk/?utm_source=ig_tumblr_share&igshid=7yt1awbpmrqz

[thefolkloreus]

Today @voguemagazine premiered stills from our Autumn/Winter 2018 lookbook exclusively on vogue.com. Models @anyonasola and @eileenmatiass wear Cape Town based brands @mmusomaxwell and @pichulikafrica. Shop these styles now via www.thefolklore.us. (at Simon's Town) https://www.instagram.com/p/BnmK0Pfhjzk/?utm_source=ig_tumblr_share&igshid=142gh1rpjyhci

[thefolkloreus]

Join us today in NYC for the last day of our pop-up shop. Come celebrate our launch & shop our talented collection of designers. (at 198 Allen St) https://www.instagram.com/p/BngiZnnBhAz/?utm_source=ig_tumblr_share&igshid=er61zuo2s1so

[thefolkloreus]

This Saturday and Sunday, join #TheFolklore at 198 Allen Street in the Lower East Side for its first ever NYC pop-up shop. Browse an impressive selection of men and women’s apparel and accessories from brands #AndreaIyamah, #Pichulik, #OrangeCulture, #MaXhosa, #LozaMaleombho and more from 10 AM - 6 PM. Can’t make it to the pop-up shop? Shop these designers online starting September 8th via www.thefolklore.us. Signup for our launch list for exclusive discounts and early access to the site. (at 198 Allen St) https://www.instagram.com/p/BnUCKr3BCob/?utm_source=ig_tumblr_share&igshid=1efi20x1x61wa

[thefolkloreus]

Face your fears while rocking these sleek @waif_things earrings. Shop these beauties & more from #Waif via our website starting September 8th, and at our first NYC #popupshop Sept 8th - Sept 9th. (at New York, New York) https://www.instagram.com/p/BnHNJ45hZqy/?utm_source=ig_tumblr_share&igshid=123b4i9bdz1nt

[thefolkloreus]

*Plays Frank Ocean’s Pink Matter* #TFInspiration Photo: @willyverse (at New York, New York) https://www.instagram.com/p/BnFBBENh-CZ/?utm_source=ig_tumblr_share&igshid=1xmbgob1pd3ca

[thefolkloreus]

You are cordially invited to our #NYFW #PopUpShop Saturday, Sept 8 + Sunday, Sept 9. From 10 AM - 6 PM in the #LowerEastSide of Manhattan, be the first to shop our impressive lineup of designers & get to know #TheFolklore team. (at Lower East Side) https://www.instagram.com/p/BnEG1PXBdzC/?utm_source=ig_tumblr_share&igshid=zucimdpojx19