occasionally subtle
untitled
Three Goblin Art
"I'm Dorothy Gale from Kansas"
Keni
todays bird
PR's Tumblrdome
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Jules of Nature
$LAYYYTER
Mike Driver
NASA
noise dept.
hello vonnie
@theartofmadeline
Aqua Utopia｜海の底で記憶を紡ぐ
Kaledo Art
Sade Olutola
❣ Chile in a Photography ❣
YOU ARE THE REASON
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@thehyattstudio-blog
Life in the design industry can be daunting. The web refuses to stand still. Innovation outpaces even the fastest-moving mind. And every day brings new, must-know tools and techniques to learn.
Treat your ears to a little Friday design inspiration :)
Reaction Housing built a better temporary shelter for disaster victims. Now Hyatt wants to turn it into a new type of hotel.
We love it like Exo!
DEAR AMBER: DUDE, WHERE'S MY ROOM TYPE?
“Dear Amber, It looks like I am missing room types on my hotel website. How can I fix this?” - Dude, where’s my room type" Dear Dude, where’s my room type,
Because RESERVE and Hyatt.com are separately-managed systems, any changes made to your rooms as they are build into the Global Reservations System are not automatically inherited by Hyatt.com. You’ll notice, however, a room type that is built in RESERVE, but not within the rooms section of a hotel website will actually appear as an available room type once a guest checks for availability from the quickbook, however only the abbreviated RESERVE room name will appear (without description and image data). A room type will need to be created within one of the room categories on a hotel website’s room section. In order for The Studio team to build out a new room type on a fitting category page, the room type will need to have been entered into RESERVE, and a room code must exist. The Studio team will verify all new room types against RESERVE before adding. For the marketing text found within a room type accordion, the room type’s description and amenities will need to be based off of an existing room type, which has been developed by an approved vendor to reflect brand standards, grammar, and the Hyatt Voice (style and tone). The new room type’s unique selling attributes may then be worked into the repurposed description, and any information which does not factually represent this room type may be modified or removed. While an image is not required (as the system will populate a generic pillow image by default for any room type without a mini-gallery), at least one image is recommended to better sell the product. Although hotels and agencies have the ability to edit room category pages with their Hyatt Web Studio access and submit changes (slight modifications to vendor-approved descriptions, meta updates, image updates), these users will not be able to build new room types. It is recommended that hotels work with The Studio team via [email protected] for adding new room types to their hotel website room categories.
Talk soon,
AMBER
Amber Fijolek is the Digital Content team’s website edits guru, monitoring the inbox, she answers our hotel’s everyday needs.
Nice feature on Andaz in Forbes magazine. We're also digging the brand photography courtesy of our in-house photography team! Double like.
DEAR AMBER: MIXED UP WITH MOSAIC TILES
“Dear Amber, How do I update the mosaic tiles of a curated View Photos gallery? - Mixed up with Mosaic Tiles"
Dear Mixed up with Mosaic Tiles, While hotels and content management agencies have the ability to update the photos within a View Photos gallery, updates to the Mosaic Tiles, or the hero shots for each category of a curated gallery, must be managed by The Studio team. (Learn more about a standard View Photos gallery vs. a Curated gallery in the course 4: multimedia video training module, or multimedia training guide). Each of the images with your hotel’s View Photos gallery mosaic tiles are uniquely sized. Because they are uniquely sized, the images will not be available in Hyatt Web Studio for use on a Mosaic Tile. While you may be able to locate an image by the HBM ID in the content finder that you are looking to replace on your Mosaic Tile grid, the image will not have been sized appropriately for placement. Because hotel and agencies do not have the ability to upload images to Hyatt Web Studio, it is important, to send a note to The Studio team at [email protected] for all requests to update a View Photos gallery Mosaic Tile, so that we may load the appropriately sized image to the system and make the appropriate change for the hotel’s English, local language, and abridged language site galleries.
Talk soon,
AMBER
Amber Fijolek is the Digital Content team’s website edits guru, monitoring the inbox, she answers our hotel’s everyday needs.
Thanks to our Asia-Pacific Studio colleagues and lavleung for sharing this interview with Marriott's CMO regarding their content marketing efforts. Well worth a watch.
Top agency and brand players weigh in on the year to come in brand creativity.
DEAR AMBER: BLUNDERED BY THE BOOKING FLOW
"Dear Amber: How do I manage hotel information and rate information in the booking flow? - Blundered by the Booking Flow"
Dear Blundered by the Booking Flow, Hotel information in the booking flow, including the hotel thumbnail image, hotel address, contact information and special note (used to alert guests of upcoming stay-impacting information, such as a power-outage, or construction disturbances), are managed by The Studio team. The image, which should be a hotel exterior or lobby shot per best practice, as it inherits as the hotel hero shot on brand websites and Hyatt.com search results in addition to the available rooms and rates of the booking flow, may be updated per request to our global website edits inbox at [email protected]. The hotel address and contact information are verified against the information in RESERVE – The Studio team manages the display of this information on Hyatt.com, however consults with Data Services for verification of the information. Requests to update the special note, which appears below the hotel information and above available rates, may also be sent to our team to manage. Important information to note: information which is already included in specific room descriptions and amenities, tax and rate information which is already included in the RESERVE details which inherit into various areas of the booking flow, and any promotional information is not appropriate in this space. The Studio team will review all requests to [email protected] before updating the special note area of a hotel’s booking flow. For the names of different rates in the available rate tabs, the display order of rates, the display order of room types, rate rules, red text information below certain rate types, and translated rate information, you may contact your hotel’s Data Services representative. If you are uncertain of which Data Services representative is aligned to assist your hotel, you may contact the group at [email protected]. As another helpful tip, Hyatt IT recently released an enhancement to the RMT tool (a tool that hotels may use to update their rates), allowing hotels to update rate plan text in local language for rates that are unique to the hotel. For more questions regarding the RMT tool, please contact Data Services. Talk soon,
AMBER
Amber Fijolek is the Digital Content team’s website edits guru, monitoring the inbox, she answers our hotel’s everyday needs.
Behind the Scenes: Park Hyatt New York's Photoshoot
In early August I was fortunate to produce and execute a facility photography shoot at the new Park Hyatt NYC with the talented Patrick Messina. This photoshoot would not have been possible without support from the staff, as it was an all hands on deck effort. Many thanks to the entire staff of the Park Hyatt NYC for stepping up and going above and beyond their normal duties to make this shoot successful!
Below I have outlined keys points for DOSMs that help create a successful facility photoshoot.
1. Conduct a pre-shoot call with the The Studio, the photographer and all executive hotel staff members 7-10 days before the start of photography. Topics to be discussed include reviewing and finalizing the shot list, determining the daily shoot schedule and call times, reviewing the Brand photography guidelines for the specific hotel brand, styling, the use of models or hotel employees, and determining the photographer’s on-site contact.
2. Prior to the shoot, notify all hotel staff about the shoot. Issue memos to all concerned department employees notifying them of the shoot; include the date, time, locations, staff/model and props/setups needed prior to the photoshoot. Ensure that senior contacts in relevant departments such as Housekeeping, Rooms, Engineering and Food & Beverage are on stand-by during the shoot for last-minute requests. Reserve additional room(s) close to the shoot areas for the stylist to use as a prep area for the duration of the shoot and arrange a locked area for the photographer to store any equipment overnight if necessary. Order necessary floral arrangements to accessorize the spaces that are being photographed, per the discussion on the pre-shoot call.
3. Inspect all rooms and spaces that are going to be photographed prior to the start of the shoot. In each space ensure all lighting dimmers are functional, light bulbs are the same type and voltage (to prevent color contamination), linens and curtains are ironed and any other necessary housekeeping to ensure that the space looks as best as possible.
Enjoy a few of my personal snaps from the Park Hyatt New York Photoshoot.
Until next time,
Elizabeth
Elizabeth Sofarelli is our resident wizard of photography and video production. She also oversees the assets and upload process for Hyatt Brand Manager, Hyatt Web Studio and VFM.
Life's too short to eject a USB safely.
http://www.yikyakapp.com/
What's your story? (because how you're telling it matters.)
Little Friday special for all you post-it patriots (and that includes us.)
To Sara With Love, The Studio.
It should go without saying that 1984 was kind of a big deal. Among many things it brought us the first Mac, the birth of Mark Zuckerberg and Teenage Mutant Ninja Turtles. Without these momentous events we wouldn’t know our hero in a half shell from a rat in a bathrobe or like from a poke. There’s no telling where we’d be today.
In a Hyatt world, (pun intended) 1984 brought us Sara Kearney, who was then just beginning her Hyatt career at Hyatt Regency New Orleans. We’re going to go out on a limb and say without this particular momentous event, today we wouldn’t know our Park Hyatt from our Andaz and we’d be sticking our houses in places they shouldn’t be.
Brand Champion. Fearless Leader. Colleague. Friend. Sara Kearney has been many things to many people at Hyatt, to us in The Studio, she is all of these things, but she’s also simply ‘Sara,’ never hesitating to greet us with a warm ‘hello’ on the way to her office. We consider ourselves lucky to have shared our little piece of the 16th floor with her and, in honor of Sara’s 30th anniversary with Hyatt and upcoming departure to Hong Kong, we hope you’ll join us in wishing Sara a big, loud, Studio-style ‘Congratulations’ and ‘Farewell!’
Celebrate with us by sharing your favorite Sara moment, picture or simply say congratulations and best wishes via Facebook, Instagram or Twitter using #ToSaraKWithLove. Then check out our #ToSaraKWithLove tagboard to see what others are posting.
Congratulations Sara! A Very Happy Hyatt Anniversary to you and best wishes on your next journey.
With love, The Studio.
Thierry Brunfaut of Base Design Studio gives himself 300 seconds to crank out posters with commonsensical wisdom.
We're always down for some no-frills design advice. Which one is your favorite?
DEAR AMBER: RESTLESS RENOVATOR
DEAR AMBER: How can I notify guests of maintenance for renovations on my hotel website? RESTLESS RENOVATOR DEAR RESTLESS RENOVATOR: Thanks for your note. The best place to host notifications for guests on your hotel website is your News and Events section. In creating a news article, you have the ability to control the dates in which the article self-activates/self-deactivates from the hotel website. Then, use the article to crosslink back from any applicable pages on your hotel website. For example, for pool maintenance, you will want to place a link on the pool page to the news article, and vice versa. Please ensure you are utilizing the select path tool (the tool which allows you to select the node for the relative website URL within the system, rather than pasting the entire front-facing website URL, starting with “http://”, into the URL field). You may further surface the item on your home page right-hand rail by assigning a priority to the article. Other locations to promote your message would be through use of the various two-up placements and rotating mastheads on the hotel website pages, which accommodate links to direct to learn further about the maintenance, and overlay text to tease the guest to learn more. Another placement option is the homepage feature panel, which is prime real-estate for notifying guests of upcoming events or surfacing unique hotel attributes. Our recommendation is that if featured, the information is only placed once on the page, to not inundate guests with the message. The Studio content team is also able to manage space for messaging above the booking engine to communicate the notice to guests before they select a room to book. Please note, the space may not house any rate information. The messaging may not be set to appear only when certain dates are selected in the quick book: messaging must explain when the maintenance will occur, as it will appear when availability is checked for any date, so long as the message is posted. Talk soon,
AMBER
Amber Fijolek is the Digital Content team’s website edits guru, monitoring the inbox, she answers our hotel’s everyday needs.
Just sharing some design thinking inspiration. Remember the first step of design thinking is to start asking the right questions.
'Design. Is. Human Centered.'
Welcome to The Studio's Blog
Hi. We're glad you're here because the goal of our blog is not only to share our tips, tricks, trends and quirky ideas but engage with you, our peers, on all things content and creative.
Use this blog to communicate and collaborate with our team and your fellow colleagues from around the globe. Share your best creative work but also, don't hesitate to share your most heroic failures. Tell us what you are doing in the field of content and creative that you think would work for others. Tell us how we can help. Tell us about the latest digital trends in your part of the world. Share your ideas. We are listening. We are learning. We hope you’ll join us on the journey ahead.
Cheers,
The Studio