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India Toothpaste Market Shifts Towards Herbal and Premium Products

As consumers are actively switching from basic rinsing products to specialised solutions, the oral care market of India is experiencing a major shift. The toothpaste category alone captures a staggering ₹12,500 crores, equivalent to a significant 59.5% of the total market share. Furthermore, the total oral care market is valued at ₹21,000 crores, as per The India Watch analysis. Volume is no longer the sole factor driving this rise; it is also driven by an unprecedented spike in luxury toothpaste trends. The one-size-fits-all strategy that once characterised the FMCG industry is being replaced by modern customers who are more willing to pay for formulations that offer improved advantages, which is further driving the premium toothpaste trends in India.

The growing popularity of natural and speciality formulations throughout the country is a significant driver of this value transfer. The demand for herbal toothpaste in India has forced legacy brands to restructure their core offerings to compete with focused natural players. According to The India Watch reports, the natural formulation-based indigenous giants like Patanjali Ayurved and Dabur India are holding a dominant market share of 11% and 17%, respectively. Additionally, the premium segment is seeing a massive influx of medical-grade entries valued at ₹1,950 Crores, alongside specialised D2C players like Perfora and Clove. This shift to specialised markets demonstrates how quickly Indian consumers are choosing premium health and therapeutic ingredients over generic, low-cost substitutes.

How can we help? Navigating these fast-paced market adjustments requires granular consumer data and a robust business blueprint. The India Watch specialises in translating macro industry shifts into actionable commercial opportunities for brands looking to enter or scale within the dynamic oral care market in India. We provide custom feasibility studies, target demographic mapping, and localised competitor analysis to ensure your brand stands out in the premium space. Whether you are developing a new herbal formulation or executing a retail expansion strategy, our data-backed insights can mitigate your risk. Connect with our primary consulting team at [email protected] initiate your specialised market research report today.

Changing Consumer Preferences in India’s Oral Care Industry

Indian consumer habits are drastically changing from simple therapeutic regimens to sophisticated, proactive personal care practices. The entire FMCG oral care market is transforming, and as a result, this is compelling multinational manufacturers to revamp their product lines. Modern toothpaste consumption trends in India show a visible shift toward multi-benefit regimens, driven by increased disposable incomes and growing digital health awareness. According to The India Watch, consumers are looking for specific aesthetic and clinical results rather than just cavity prevention. This is further driving auxiliary segments like speciality toothbrushes (₹3,600 crores), mouthwashes (₹3,000 crores), and whitening gels (₹1,100 crores).

The industry is now distinguished between traditional holistic wellness and clinical, physician-led science because of this behavioural change. On one hand, the demand for ayurvedic toothpaste is still growing structurally, driven by companies like Patanjali and Vicco. Additionally, the medical-grade category has carved out a ₹1,950 Crore niche driven by dentist-led brands like Sensodyne, commanding an 8% market share. This dual demand structure demonstrates that modern buyers are highly deliberate in their purchasing, matching specific oral concerns with precision products.

At The India Watch, we empower FMCG ventures and clinical brands to make calculated choices by delivering rigorous market sizing, distribution channel mapping, and competitive benchmarking. We help you decide exactly what modern consumers are looking for when evaluating oral hygiene products in India. This will ensure your product line aligns perfectly with real-world demand. To transform these evolving consumer trends into sustainable growth for your brand, reach out to our experts at [email protected] and secure your comprehensive market feasibility today.

[theindiawatchnews]

Why India’s Sandwich Market is Becoming the Next Big QSR Opportunity

India's fast-food trends demonstrate a significant change towards a more convenient, healthy, and adaptable dining alternative. According to The India Watch analysis, the sandwich market in India reached an estimated worth of INR 2,053 crores in 2025. This area is a huge breakout sector for emerging business owners. Sandwiches effectively bridge the gap between a short snack and a healthy, delivery-friendly dinner, whereas typical fried fast meals are becoming saturated. Within the larger Indian café food industry, the sector is growing quickly, evolving from an elementary side-dish alternative to a dominant, single-format concept tailored for young customers and urban professionals.

The competitive landscape in organised space is exciting and presents a significant potential for local enterprises to enter the market. International players capture a remarkable 86% share of the overall market. This is primarily owing to the market leader Subway, which has more than 1,000 locations and makes an incredible INR 1,450 crores in sales. This gives local brands a very profitable 14% revenue share. Additionally, emerging QSR sandwich brands, such as Mr. Sandwich (120 locations), What'A Sandwich! (55 locations), Sandwich Jn. (45 locations), and Shakti the Sandwich Shop (44 locations), are growing quickly. This shows that customers are actively looking for a variety of alternatives. Therefore, presenting opportunities for new companies to join the market with targeted menus that include popular variations like grilled, club, and sub sandwiches.

Navigating this competitive segment successfully requires rigid data models and tailored consumer insights. At The India Watch, we help upcoming QSR brands eliminate operational guesswork through comprehensive feasibility studies, precise location analyses, and market entry strategies. To unlock your brand's potential and systematically position yourself in this high-growth ecosystem, reach out to our consulting team at [email protected] initiate your custom market research report today.

How Urban Consumers are Driving Growth in India’s Sandwich Industry

India's rapidly evolving urban eating habits are causing a massive increase in consumption that directly supports organised, hygienic, and accessible meals. Traditional sit-down dinners are declining in popularity as university students, shared-flat tenants, and corporate workers struggle with constantly tighter schedules. Modern fast service restaurant trends, which place a high value on delivery compatibility, quickness, and personalisation, are greatly influenced by this cultural change. As a result, sandwich consumption in India has significantly increased. The industry had grown to a tremendous value of INR 2,053 crores, establishing the sandwich as the go-to choice for both late-night cravings and fast meals.

The flourishing café culture that India has developed in recent years is closely associated with this structural growth. Cafés and informal QSR settings are viewed by contemporary customers as effective extensions of their social and professional life. Successful firms are experimenting with a variety of forms, such as traditional grilled alternatives, high-end club sandwiches, subs, pita pockets, and new international concepts like Japanese-style Sandos. With 1,000 locations, multinational giants like Subway control the organised retail space. Furthermore, domestic companies like Mr Sandwich and Shakti the Sandwich Shop are demonstrating that customised regional tastes can create very sticky, localised brand devotion.

Capturing a sustainable share of this booming food industry demands a definitive understanding of the local market, target demographics, and regional competition. The India Watch specialises in providing entrepreneurs with the exact business advisory, bottom-up market sizing, and feasibility reporting required to launch a sustainable QSR brand. We guide you through menu pricing strategies, target demographic mapping, and high-footfall location optimisation to ensure your enterprise maximises its return on investment. Ready to transform your culinary vision into a commercial powerhouse? Connect with our business analysts at [email protected] to acquire your tailored market entry roadmap today.

[theindiawatchnews]

Top QSR Trends Shaping Ahmedabad's Food & Beverage Industry in 2026

The local food and beverage sector in Ahmedabad has undergone an unparalleled transformation driven by the rapid urbanisation in the city. The QSR industry in Ahmedabad is seeing an enormous shift in consumer dining habits, attributed to an increasing number of IT workers, corporate establishments, and a growing student population. Traditionally, depending on ethnic thalis and regional eating out, the city's contemporary tastes are quickly evolving. Convenience and the need for quick, affordable meals are driving a significant, favourable shift towards quick-service formats, positioning Ahmedabad's broader fast-food business for a highly profitable future.

One of the most notable recent QSR trends is the value shift away from over-saturated, heritage fast-food categories. Verticals like organised burger chains (₹250–300 crores market) and sandwich-based QSRs (valued at ₹65–70 crores) are up against fierce competition from flexible, single-category models. The daily executive lunch and late-night snacking segments are being captured by a rising ₹40–45 crore wraps and rolls market, driven by digital-first giants like Faasos. Additionally, there is a substantial upsurge in high-end, nutritionally balanced bowl models that are specifically designed to appeal to health-conscious consumers.

The India Watch offers bespoke advisory services, including target demographic mapping, menu price-fitting, and competitor white-space sourcing, designed to de-risk your market entry. Whether you are planning a strategic expansion along major high streets or looking to enter Ahmedabad’s QSR market, our data-backed guidance ensures sustainable growth. Contact our specialist research team at [email protected] to secure your tailored F&B market analysis today.

Why Market Research is Essential Before Launching a Restaurant in Ahmedabad

Ahmedabad is positioned as Gujarat's biggest economic hub, and starting a profitable food business involves navigating a highly fragmented & complex market. Conducting rigorous restaurant market research in Ahmedabad is the single most critical step to avoid the high failure rates common to the industry.  The market presents a very competitive and extremely localised landscape and can be challenging despite the city's strong eating-out culture and high per capita income of INR 6.5 lakhs. Aspiring ventures may better understand the regional socioeconomic gaps by leveraging thorough market research. For instance, the expanding migrant workforce strongly supports virtual models like cloud kitchens. Furthermore, wealthy local Gujarati households predominantly demand experiencing dine-out places.

Additionally, acquiring detailed information about the F&B market safeguards entrepreneurs from making terrible financial investments in such crowded culinary corridors. For instance, local market data shows that establishing a premium sandwich business in the INR 500–600 tier has traditionally resulted in significant friction since the local mass-market sweet spot for sandwiches is anchored between INR 100–175. An extensive study clearly describes crucial factors like 70% domination of vegetarian diets, real estate insights, and localised regulatory difficulties. By being aware of these variables, entrepreneurs may implement a hyper-targeted menu plan that closely aligns product launch tiers with established consumer spending limitations.

Entering the dynamic restaurant business in Ahmedabad blindly is an immense financial gamble. At The India Watch, we systematically eliminate operational guesswork by providing end-to-end feasibility analysis, catchment footfall mapping, and a 5-year financial model. We help you pinpoint exact consumer food trends in Ahmedabad, giving you a definitive blueprint for long-term scalability. To transform your culinary concept into a highly profitable market reality, reach out to us at [email protected] for your customised market report. 

Cloud Kitchen Opportunities and Growth Potential in Ahmedabad

The increasing growth of hyper-local logistics and digital ecosystem integration has carved significant economic prospects for Ahmedabad's cloud kitchen industry. Virtual formats are changing the investment landscape, driven by a significant increase in online delivery platforms and a 10–12% CAGR in the city's F&B sector. By choosing affordable secondary locations, operators are effectively avoiding costly main-road leasing overheads. Therefore, the Ahmedabad food delivery business is quickly moving towards such digital-first models, further driven by late-night cravings and corporate desk lunch requirements.

As per the study by The India Watch, there are distinct geographical hotspots that are perfectly primed for a delivery-only cloud kitchen business in Ahmedabad. For instance, approximately 200,000 people are living in the Bopal and South Bopal corridors, most of them are young, nuclear families, and IT workers who place a high value on comfort. Meanwhile, the central business district of Bodakdev and SG Highway generates a massive daily footfall of 45,000 to 55,000. This fosters a profitable atmosphere for specialised single-category formats and high-margin side menu packages. Furthermore, scalable digital businesses may quickly expand across several micro-markets by leveraging this midnight demand pattern via platforms like Swiggy and Zomato. 

The India Watch specializes in delivering end-to-end Go-To-Market roadmaps, procurement strategies, and strict regulatory compliance mappings for cloud kitchen startups. We help you design optimized delivery-radius profiles that protect gross margins from aggregator commission drains. Contact our business advisory experts at [email protected] to accelerate your brand’s launch blueprint.

[theindiawatchnews]

Feasibility Study for Starting a Spa in India: Market Analysis and Business Viability

Market Analysis of India's E-Commerce Potential and Commercial Prospects After China and the US, India has become one of the largest digital markets in the world. The significant growth of the pandemic, widespread use of smartphones, internet and digital payments, the Indian government's push for urbanisation and changes in consumer behaviour are some of the factors contributing to the growth of the country's digital economy. The digital economy has grown rapidly thanks to other macroeconomic factors such as rising disposable income, improved feasibility to start a spa in India, active participation of millennials in the consumer market and supportive government regulations.

The e-pharma industry in India is still expanding at an astonishing rate. Right now the market comprises around 50 players, which is almost double from 2021. This also includes major players like Tata, Reliance, Flipkart and others. The total size of e-pharma has grown from USD 565 million to over USD 1 billion in 2021.

The concept of quick commerce (q-commerce) is also gaining popularity in the e-grocery space, with several players such as Blinkit (backed by Zomato), Swiggy Instamart, Zepto and Reliance JioMart delivering grocery items to your doorstep, typically within 10-30 minutes. Q-commerce is expected to cross the USD 5 billion mark by 2025.

India's e-commerce business was already expanding quickly, but in 2019 it grew even faster.  By 2025, the segment is expected to have increased to US$188 billion at a compound annual growth rate (CAGR) of 21.1%.  Urbanization, rising internet usage, a population that is more tech-savvy, and different government regulations are the main factors driving the market.  The market is therefore anticipated to reach US$350 billion by 2030, growing at a CAGR of 13.2% over the following five years.  The expansion of digital payments throughout the nation and feasibility to start a spa in India than e-commerce companies have made it possible for the e-commerce environment to be widely adopted.

Conclusion: Use market research & feasibility to start a spa in India. Tha India Watch whether you are an investment and financing agency or start-up enthusiast wishing to launch an e-commerce venture. We can assist you with market research and client feasibility strategies. The following are some of the services we offer, although they are not the only ones.

For further information, feel free to drop us a mail at [email protected]

[theindiawatchnews]

India’s Branded Sandwich Market Growing Beyond Subway Dominance

Sandwiches hold a special place in India’s growing and evolving QSR landscape. It has always seen as a convenient grab and go food option. Since decades various types of sandwiches such as Masala sandwich, potato sandwich, club sandwiches have been popular in Indian households, used as break fast and quick snacking options.

While many believes the concept was introduced in India, during the arrival of Portuguese in Goa, it was popularized during the 60s in Mumbai, marked by the spurt in textile industry. During the working hours, mill workers needed something inexpensive but feeling and sandwiches came as a possible alternative. Since then the sandwich industry has been growing across the length and breadth of the country.

Subway pioneering the concept of branded sandwich chains in India

The American brand Subway was introduced in India in 2001 and since then it has been synonymous with the growth of modern Indian sandwich market. Popularizing the submarine style sandwich, it manages over 1000 outlets in India with a cumulative revenue of around Inr 1450 crores. This represents around 76% market share of the branded sandwich chains in India in 2025, which is pegged at around Inr 2050 crores, as per the research by The India Watch.

Subway’s GTM strategy in India has been largely focused on successfully positioning itself as an aspirational yet affordable QSR brand alongside building extensive retail footprint. Each year, Subway opens close to ~ 100 new outlets in India. Besides targeting high streets and shopping malls, Subway is also aggressively building outlets across hospitals, universities, petrol pumps, office complexes, local neighbourhoods, etc. It is moving beyond metros and now entering the Tier 2 and 3 cities in India.

Looking Beyond Subway: Plenty of potential for mass market and niche brands

While Subway will continue to remain the major player in India’s sandwich QSR industry, there is plenty of head pace for other major brands to enter and thrive. In the recent years we have seen home-grown mass-market brands such as What a Sandwich, Shakti The Sandwich shop, Sandwich Junction emerging on the scene. Although these brands are still in the early years of growth, there emergence further testifies the massive potential in India’s branded sandwich chains

Meanwhile, the recent years have also seen a spike in niche and gourmet brands specializing in Italian pressed Paninis, Mediterranean style pita pit, Japanese style Sando, etc. Brands like Pret a Manger and Pita Pit have recently ventured in the Indian market and have met with fair amount of success.

Indian sandwich makers are also doing a lot of experimentation with fusion style feelings, gourmet breads, protein rich veg options, vegan alternatives, etc. Despite string subway India market share, there is a visible appetite for other brands and formats to grow.

How The India Watch can Help

The India Watch is one of the leading market research advisories, with strong understanding of India’s F&B, QSR, café and casual dining industries. We work with businesses houses, investors and start-ups and assist them with:

Tailor made market research studies

Curated market intelligence on sizing, addressable markets, competitions, go to market strategies, key performance indices, growth planning, etc.

Consumer behaviour research to tap key segments, buying triggers, buying journey, pain points, expectations, unmet needs, etc.

Strategy presentations and investor factsheets

Market feasibility studies, product launch studies, viability studies, etc.

Business plan, business model, etc.

For further information, feel free to drop a mail at [email protected]

[theindiawatchnews]

Cloud Kitchen Sandwich Brands can transform India’s Food Delivery Market

India’s sandwich market plays a pivotal role in the growth of overall QSR and fast food industry. The overall sandwich market in India is sized at around Inr 5,500 crores, growing at a CAGR of 5-6%. If we talk about the branded chains market of Sandwich, the industry is sized at around Inr 2053 crores in 2025, comprising around 37% of the overall sandwich market.

As per the research by The India Watch, India has close to ~ 1350 branded sandwich cafes, out of which Subway enjoys a footprint of over 1,000 outlets. The American brand clocks an annual revenue of around Inr 1450 crores, contributing 76% of the market share.

While Subway is the predominant player, there is enough headspace in Indian sandwich market for other brands to prosper across various tiers and formats. In the recent years, India has seen emergence of mass market brands such as What a Sandwich, Sandwich Junction, Subs 91, Shakti the Sandwich shop, etc.

Similarly, international brands are also venturing in the premium segment. In 2021, British iconic brand Pret a Manger came to India following a partnership with Reliance Retail. Today it operates 19 stores and plans to add another 50-60 stores over the next 4-5 years.

Similar, growth trajectory has been chronicled by Pita Pit, the Canadian brand that has positioned itself successfully as a trendy, nutrition packed, QSR chained outlet in India.

Potential for cloud kitchen centric Sandwich makers to thrive fast in India

India’s Inr 2,050 Crores branded sandwich chain market has increased potential for cloud kitchens and delivery only brands to prosper. The delivery only, cloud kitchen model can offer a viable business opportunity to penetrate the market fast, contain competition and optimize costs.

Already brands like What a Sandwich has grown fast, capitalizing on the cloud kitchen models to fight with legacy players such as Subway. It has adopted digital only approach resulting in larger sizes of sandwiches available at lower cost. Started in 2013, What a Sandwich operates in over 50+ outlets. It exemplifies how cloud kitchen-based sandwich brands can disrupt the food delivery market.

Going forward cloud kitchen might be a viable option for entrepreneurs to target Indian consumers through customized options targeting youths, working professionals, students and other potential consumer segments.

We can see increased investments in the segment, both at individual as well as institutional levels.

How Market research studies can assist Cloud Kitchen operators & investors

While cloud kitchen offers a valuable proposition to run a successful F&B business. It comes with its own challenges. This includes higher competition, lower profit margins, higher customer acquisition costs.

To bridge the gaps in the market, it is advisable to either conduct a market research study or commission a project feasibility study as they can offer valuable inputs on:

Addressable market size

Map customer buying cycle

Understand purchase triggers

Gain competitive insights

Devise the right GTM strategy

Build the financial and business model

Prepare scalability and growth planning

To know further, feel free to drop us a mail at [email protected]

[theindiawatchnews]

Why Healthy Grab-and-Go Food Trends Are Boosting Sandwich Chains in India

Indian palates are evolving, with increased focus on healthy, clean, low calorie and high protein intake. While health and diet consciousness were a fad mostly limited to the elites few decades back, today it is becoming mainstream. Indian households are now realizing the importance of preventive healthcare, which is directly impacting the food choices.

Besides, main meals, the grab and go markets are also transforming with a visible tilt towards healthy intake. The grab and go is already a growing segment in Indian food palate marked by rise in disposable income, nuclear families and fast paced lifestyle. The market is further fortified by growth in modern convenience stores, improved cold logistic chains and spurt in quick commerce.

Adding the health angle to the grab and go segment, offers dual benefits, satisfying taste as well as dietary requirements & boosting overall health. Consequently, we are seeing a proliferating market for a wide variety of healthier grab and go food categories such as ethnic snacks, sandwiches, packaged nuts, healthy drinks, etc. The concept of health QSR and clod kitchen-based models are now picking up.

The Rise of healthy Sandwiches brands in India

Amidst the growing transformation of Indian grab and go segment, one of the categories which is showing promise is the sandwich & sub segment. Earlier sandwiches were made with maida (white floor) breads. Today however, it is getting replaced with other healthier alternatives such as brown breads, low calorie multi grain breads, ragi breads, black rye bread, Sourdough, etc.

Likewise, the fillings and spreads are also changing. From heavily relying on high calorie spreads such as Mayonnaise and cheese to healthier options such as Greek yoghurt, avocados, peanut butter, mint & coriander chutneys, etc. Similarly, new age QSR chains are trying premium and nutritious fillings such as hummus, baked vegetables, fusion dishes etc. keeping the holistic health in mind.

Market Research Services to Fuel your Healthy F&B Business Idea

If you are planning a F&B business in India centred around healthy lifestyle, The India Watch can assist you with cutting edge market research services. Our market research services involve the following

B2B and B2C style survey and field research

Market analysis and business insights gathering

Product market fit evaluation

Growth planning & KPI evaluation

Pitch deck, strategy presentation, investment factsheet, etc

Market & business feasibility study reports

For any further query feel free ti drop us a mail at [email protected]

[theindiawatchnews]

Dissecting India’s ~ INR 12,500 Cr Toothpaste segment: Size, trends and new categories

The total oral healthcare market in India is sized at around INR 21,000 crores (USD 2,2- 2.3 billion), growing at a steady pace of ~ CAGR 5-6%. India’s oral healthcare industry is growing fueled by rise in disposable income, growing health awareness and transformation in digital ecosystem. Other factors such as penetration in rural markets in the form of sachets & smaller packs, premiumization of the segment in the face of emergence of therapeutic oral care brands and small yet forward looking D2C segment are further dovetailing the industry in positive direction.

Out of the Inr 21,000 crores, tooth paste is the largest segment commanding an aggregate size of Inr 12,500 crores, (~ 59.5% of the market share). Other prominent category includes oral care (Inr 3,000 crore segment). Other categories are tooth brush (Inr 3600 cr) and gels (Inr 1100 crores). The residual market is led by categories such as tooth powder & herbal sticks (~ INR 800 crores). Tooth powder is a declining market, yet holds some prominence in smaller cities and rural India.

Colgate + Four other Prominent Brands

In India’s ~ INR 12,500 crore tooth paste market, Colgate holds the prominence with around 40% market share. However, there are also other prominent brands, which are showcasing strong growth. Close-up (owned by HUL) is the distant second with around 19% of the market share. This is closely matched by other herbal care brands such as Dabur (17%) and Patanjali Dant Kanti (11%).

The fifth largest brand in India’s tooth paste industry is Sensodyne, which holds around 8% of the market share. Sensodyne introduced in 2013 successfully positioned itself as a dentist-recommended therapeutic brand, in a time when the industry was largely skewed towards mass market sentiments.

The remaining 5% of the market is led a by host of brands including Vicco, Thermoseal alongside a host of pharma led brands such as Vartej (Dr. Reddy) and D2C brands.

Rise of Therapeutic Toothpaste as a new Category

Similar to the rise of ingredient-rich, medical-grade skincare cosmetics brands, India’s toothpaste industry is also mirroring similar trends. While mass market brands focusing on overall aesthetics and wellbeing continues to stay strong, there is also visible appetite for functional toothpaste focusing on key areas of oral care such as whitening, gum care and sensitivity protection.

The trend of using proven ingredient to derive therapeutic values from toothpaste is visible in India’s growing tooth paste industry. The therapeutic toothpaste market in India is valued at around Inr ~ 1,950 crores, translating into 15.6% of the overall market size.

The biggest player in the therapeutic toothpaste segment is Sensodyne, which commands over 51% of the market size. Launched in 2011, Sensodyne is one of the first major brands to position itself as a dentist recommend tooth pastes in the country. Instead of hiring celebrities, it featured real dentists in its advertisements.

Its GTM strategy revolved around activating a ground force that constantly met dentists in India and educate theme about their clinically proven ingredients. Before modern retail, Sensodyne aggressively penetrated pharma outlets. Likewise, it conducts hundreds of dental camps to spread oral health awareness.

Other major players in the market are numerous variants by Colgate that are dentist recommended alongside Thermoseal, which holds 7.7% of the therapeutic market. Thermoseal, which is part of ICPA health private limited, is one of the first dentist recommended tooth paste brands in India, launched in 1974. While brands like Sensodyne successfully entered the consumer retail after initial launched as a dentist recommended brand, Thermoseal continues to be a medical-grade treatment product. It is mostly distributed through dental clinics and pharmacy outlets with limited online presence such as Apollo 247 and Amazon.

There is also a visible rise in D2C brands in the segment such as Perfora, which has quickly become Inr 40 cr+ brands in a short span of time and are expected to give stiff competition in the times to come.

For further information, feel free to drop us a mail at [email protected]

[theindiawatchnews]

Retail Market Research: Opportunities in India’s Fast-Growing Cosmetic & Skincare Sector

India’s cosmetic and skincare market segment is transforming fast. As per capita income is rising, the contours of cosmetic and skincare is shifting from mass market brands to medical grade treatment. India’s new cohort of urban households who are well aware and earn higher income are looking for specialized skincare and derma treatments. They do not just want general skincare products but are willing to pay a premium in return of precise treatments. The scope includes specific problems such as acne, pigmentation, sun’s protection, etc.

This is eventually resulting in a lot of ingredient-rich, dermatologist prescribed brands reshaping the skincare and cosmetic landscape of India. As per the research by The India Watch, India’s derma-grade skincare & cosmetic market has reached Inr 19,000 crores by 2026, growing at a CAGR of 22.5%.

Also called as cosmeceuticals, the market is multi-faceted in nature. It comprises multiple sub categories such as functional Ayurveda, derma division of mainstay personal care and pharma brands and D2C platforms specializing in medical grade skincare & haircare.

Around 42% of the market is run by skincare division of regular personal care brands such as Loreal and Nivea. 17% market is led by clean Ayurveda based functional cosmetic brands. Besides traditional Ayurvedic brands such as Dabur, Himalaya and Patanjali, India is witnessing the rise of functional Ayurveda-based start-ups such as Honasa, Mama earth, Just herbs, Kama Ayurveda, etc. In contrast to traditional Ayurvedic houses focusing on holistic beauty, these new age start-ups are integrating age-old wisdoms of Ayurveda with clinically tested ingredients. This is creating a new niche specializing on lab-tested ingredients.

Another imp segment is the D2C brands such as Plum, Minimalist, etc. which are directly selling to affluent households.

Overall the cosmeceutical market is expected to grow further in the times to come, backed by rise in disposable income, evolving digital ecosystem and growing awareness. Interestingly the trend will no more be limited to metros.

For further information, feel free to drop us a mail at [email protected]

[theindiawatchnews]

Beauty and Personal Care Market Research in India: Rise of Cosmeceuticals & Premium Beauty Brands

India’s beauty and personal care space is transforming marked by spike in demand for corrective & precise beauty care rather than mere vague claims. This is unlocking demand for a new segment namely cosmeceuticals, which blends the benefits of both cosmetics and pharmaceuticals. These products are rich in active ingredients such as niacinamides, retinols, hyaluronic acids, etc. Leveraging the power of lab-tested and scientifically proven ingredients, these beauty and personal care products offer medical grade treatments to common problems such as acne, pigmentation, hair loss, etc.

The total size of cosmeceuticals in India has reached Inr 19,100 crores (USD 2.03 billion) in 2025, growing at a CAGR of 22.5% b/w 2022-25. Around 42% of the market is led by derma care divisions of major personal care brands such as Loreal, Beiersdorf, etc. These brands command a market of around Inr 8,000 crores. This is followed by agile Ayurvedic start-ups such as Kama Ayurveda, Honasa, Forest Essentials, etc. These brands command a market share of 17% of the overall cosmeceutical in India.

The pureplay D2C players are also deepening their foothold with start-ups like Plum, Dot & Key (part of Nyka group), Minimalist etc. growing fast over the past 4-5 years. The collective size of the D2C space is around ~ INR 2300 crores, comprising 12% of the market. However, D2C is the fastest moving segment, growing at a CAGR of around 49%.

Major growth drivers of the cosmeceutical in India includes the following

Rise in disposable income is now fuelling the demand for medical grade treatments, which is tilting the market towards ingredient rich cosmeceuticals from mass brands.

There has been a spike in digital contents such as beauty vlogs, fashion influencers, lifestyle you tube channels etc. which has resulted in spread of quality information amongst the potential user base.

46% of the Indians are aged below 25, who don’t just buy cosmetics blindly. Rather they read and learn about ingredients and composition before making purchase decision.

Due to increased involvement of millennials, gen-z and gen alpha, there has been hike in demand for clean ingredients, toxin-free substances, etc.

Online market places such as Nyka, Tira, Ajio has resulted in democratization of product access.

The rise of D2C channels are helping agile start-ups ace the game without investing heavily on distribution structure.

For further information, feel free to drop us a mail at [email protected]

[theindiawatchnews]

Retail Venture Feasibility Study: Financial Projections, Market Analysis, and Success Strategies

India, with a population of around 1.4 billion, is one of the fastest growing retail markets in the world. Currently, the country ranks fifth globally in terms of retail sector. One of the mainstays of the Indian economy, the retail sector contributes 10% of GDP and 8% of jobs. By 2032, the Indian retail market is projected to grow to a value of US$2 trillion. To understand these dynamics and find profitable investment opportunities in this industry, it is essential to conduct feasibility study for retail ventures in real estate in India.

Investments and some key trends in the Retail Sector of India:Digital payments will be a big hit in India in 2024, when UPI transaction volumes will reach an incredible US$221.6 billion. Subway is looking to expand in India. By 2030, they hope to grow to 1700 stores from 850 in 2024. Between 2000 and 2024, the Indian retail industry has seen a total of US$4.6 billion in FDI inflows.

Future Outlook of feasibility study for retail ventures: Over the past few years, the e-commerce sector has been evolving as a major model in the Indian retail sector. In 2023, India is projected to have an impressive daily e-commerce consumption of 6.4 million units. And it is projected to reach 12.4 million units in the current days. This sees a growing attraction in digital shopping among Indian consumers. With the increasing reach of the internet, India's e-commerce customer base is projected to reach 500 million by 2030. According to media reports, the number of online orders in the country is increasing by 36.6% year-on-year. Which is attracting investors. And it is also a very good chance for investors.

Conclusion:Can India Watch assist with a report on a feasibility study for retail ventures ?  Investment companies, funds, HNIs, and private developers are becoming more and more interested in the fast expanding retail real estate market in India.  India Watch can assist these investors with a customized feasibility assessment.

For further information, feel free to drop us a mail at [email protected]

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Retail Real Estate Market Research in India: Trends, Prospects, and Difficulties

India, with a population of around 1.4 billion, offers a very large retail market in the world and currently, the country's retail sector ranks fifth in the world. The retail industry, which accounts for 8% of jobs and 10% of GDP, is one of the major pillars of the Indian economy. And it also plays an important role in the Indian economy. India's retail market is projected to reach a valuation of US$2 trillion by 2032. The primary reasons for this growth are urbanization, increasing purchasing power, a growing middle class, changing consumer preferences, and the expanding e-commerce sector. It is important to market research for retail real estate in India to understand these trends and identify profitable investment opportunities.

Contemporary Retail: Where Social and Shopping Collide:India's retail sector is witnessing rapid changes as consumers are looking for more than just products due to the growing internet and access to options. Binny Binny sees millennials looking for a mix of involvement, entertainment, and ambiance when they shop. Retailers are expanding their locations with immersive experiences and social interactions in response to changing consumer preferences. These days, shopping is associated with social activities, dining, and entertainment. Hence malls are turning into entertainment destinations with a variety of options, such as movie theaters, arcades, indoor theme parks, etc.

India is moving towards modern retailing, with the growing internet and social media, rather than grocery stores, and it has a variety of advantages. Customer preferences are also evolving, and modern retailing – which includes e-commerce platforms such as supermarkets, hypermarkets, etc. – is offering a range of products at increasingly competitive prices. In addition, contemporary retailing is providing elements that are making customers more convenient and popular, such as online ordering and delivery, UPI/online payments, virtual assistance, discounts and cashbacks. The share of food stores fell to 70% in 2023. market research for retail real estate in India plays a vital role for companies and investors to capitalize on this expanding sector so that a complete understanding of this changing situation can be gained and investors can get a profitable business.

Future Outlook of Retail in a Time of E-commerce: In recent years, e-commerce has become a significant market research for retail real estate in India. In 2023, India witnessed 6.4 million e-commerce transactions per day; on peak days, this figure rises to 12.4 million. This shows how customers are becoming more interested in online shopping. India's e-commerce client base is expected to grow to 500 million by 2030 due to the increasing internet penetration. Media sources indicate that the country's online order volume has grown by 36.6% annually.

What is the role of India Watch in the market research for retail real estate in India ? Private developers, funds, HNIs and investment organizations are showing interest in the retail real estate industry in India as a result of its rapid growth. For these investors, India Watch is essential and helps with specific feasibility studies.

For further information, feel free to drop us a mail at [email protected]

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Feasibility Study for Starting a Spa in India: Market Analysis and Business Viability

Market Analysis of India's E-Commerce Potential and Commercial Prospects After China and the US, India has become one of the largest digital markets in the world. The significant growth of the pandemic, widespread use of smartphones, internet and digital payments, the Indian government's push for urbanisation and changes in consumer behaviour are some of the factors contributing to the growth of the country's digital economy. The digital economy has grown rapidly thanks to other macroeconomic factors such as rising disposable income, improved feasibility to start a spa in India, active participation of millennials in the consumer market and supportive government regulations.

The e-pharma industry in India is still expanding at an astonishing rate. Right now the market comprises around 50 players, which is almost double from 2021. This also includes major players like Tata, Reliance, Flipkart and others. The total size of e-pharma has grown from USD 565 million to over USD 1 billion in 2021.

The concept of quick commerce (q-commerce) is also gaining popularity in the e-grocery space, with several players such as Blinkit (backed by Zomato), Swiggy Instamart, Zepto and Reliance JioMart delivering grocery items to your doorstep, typically within 10-30 minutes. Q-commerce is expected to cross the USD 5 billion mark by 2025.

India's e-commerce business was already expanding quickly, but in 2019 it grew even faster.  By 2025, the segment is expected to have increased to US$188 billion at a compound annual growth rate (CAGR) of 21.1%.  Urbanization, rising internet usage, a population that is more tech-savvy, and different government regulations are the main factors driving the market.  The market is therefore anticipated to reach US$350 billion by 2030, growing at a CAGR of 13.2% over the following five years.  The expansion of digital payments throughout the nation and feasibility to start a spa in India than e-commerce companies have made it possible for the e-commerce environment to be widely adopted.

Conclusion: Use market research & feasibility to start a spa in India. Tha India Watch whether you are an investment and financing agency or start-up enthusiast wishing to launch an e-commerce venture. We can assist you with market research and client feasibility strategies. The following are some of the services we offer, although they are not the only ones.

For further information, feel free to drop us a mail at [email protected]

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From Dhabas to Premium Dining: How Regional Cuisine is Transforming India’s F&B Market

Regional cuisines are reshaping India’s food service industry. Today regional and hyper localized food places are becoming mainstream. It is common to find dishes such as Chettinad chicken curry, Malabar style porotas, Bengali style biryanis with potatoes, East Indian style fish curries cooked in authentic mustards flavours in North Indian menus. From corporate lunch to shadi menus, regional cuisines are making headway. Many mainstream restaurants serve authentic regional food items alongside the regular ones. Today while enjoying a buffet dinner at Mumbai or Delhi, it is not uncommon to come across Champaran style chicken curry, Bengali style Kosha Mangsho or Kashmiri Wazawan dishes such Mutton Yakhni.

However, this was not always the case. Despite home to over 30+ major cuisines and hundreds of localized menus, Indian platter was largely homogenous. It was run by handful of cuisines such as Punjabi, Mughlai, North Indian, chaat items, Chinese, etc. There were plenty of regional cuisine restaurants operational. However, as the name suggest they were mostly limited to their specific region with very negligible mainstream footprint.

The tangra style chilli chicken or Kolkata style Kathi roles were in vogue. Yet their presence was mostly limited to West Bengal, serving locals and tourists. Outside West Bengal, it was not easy to imagine an authentic Bengali restaurant that can serve those delicacies.

However, the trends are now changing, as per market research studies on India’s F&B industry. Indians are experimenting with multiple other cuisines. One of the major factors driving this change is rise in disposable income, which now offers ample space to try and experiment new food items. India is transforming into a truly middle income driven economy from an aspirational one.

It is estimated that by 2030, close to 75 million Indian households will become middle class, while other 25 million will be termed affluent. These numbers chronicle India’s middle-class story and one of the beneficiaries of this positive shift in socio economic will be food retail, with regional and hyper localized restaurants and F&Bs included. Other factors such as rise in migration, spurt in influencer-led culture, and increased use of food delivery apps have further dovetailed the market in positive direction.

Regional restaurants chains, fine dining spaces, casual dining restaurants, delivery-based cloud kitchens platforms are now mushrooming in India. Brands like Punjab Grill, Oh Calcutta, Paragon, Bhaveshwar Khanavali, Goli Vada Pav are now becoming pan India chains. Other brands like Matamal, Pot Belly, Fishermen Wharf are also becoming names to reckon with.

However, what we have seen so far is just the beginning. There is plenty of whitespace in the India’s regional cuisine market cutting across cuisine types and formats, revealed by market research on the F&B Industry.

If you are planning to start a localized restaurant in India, you would need a feasibility study. A feasibility study on restaurant can help you understand the market better and plan your business effectively for the future. A restaurant feasibility study is a detailed 30-35 page document capturing major information:

Market insights & sizing

Competitive insights and benchmarking

Consumer behaviour research

Location analysis

Site assessment

Potential assessment and addressable market size calculation.

Sourcing strategy

Manpower planning

Consumer behaviour

Segmentation, targeting and positioning

Pricing research

Sales & marketing strategy

Growth roadmap and scalability

Financial and business model

Recommendations

For further assistance, feel free to drop us a mail at [email protected] or connect with us at [phone]

[theindiawatchnews]

The Rise of Regional Indian Cuisine: A New Growth Opportunity in India’s Food & Beverage Sector

India’s food palate is undergoing a significant transformation. Despite being home to more than 30 distinct cuisines, the country’s mainstream F&B industry has historically been dominated by a limited set of offerings. North Indian, Mughlai, Punjabi, and Indo-Chinese cuisines have long ruled menu cards across restaurants. South Indian cafés—primarily serving dosa and idli—along with Nepalese-style street foods and chaat items, were largely positioned as quick bites, breakfast options, or side dishes rather than full-fledged dining experiences.

Over the past 10–15 years, however, the contours of India’s F&B landscape have begun to shift. There is a growing consumer appetite for authentic, experience-led dining. Today’s diners are not solely drawn to gourmet fine dining; many seek meals rooted in local ingredients, traditional recipes, and rustic flavors, served in culturally immersive settings. As experience-driven dining gains momentum, regional and hyper-local cuisines are stepping into the spotlight.

Cuisines that were once overlooked are now gaining mainstream recognition. For instance, the minimalist and health-focused nature of Odia cuisine—characterized by low oil and subtle spices—or the authenticity of Bihari food, known for its use of sattu and mustard oil, were previously confined to niche settings such as state guest houses or food festivals. Today, they are steadily finding a place in urban dining circuits.

This shift is being driven by multiple factors. Rising disposable incomes, increased regional migration, and the rapid growth of digital platforms like YouTube and Instagram have collectively amplified awareness of India’s diverse culinary traditions. Food vloggers and influencers are playing a pivotal role in showcasing not just regional but also hyper-local cuisines through engaging and educational content.

Take, for example, Malvani cuisine from the Konkan region. Known for its bold, tangy, and spicy flavors, enriched with coconut and distinctive spice blends, Malvani food has now found a nationwide audience. Similarly, Chettinad cuisine—once largely limited to South India—has expanded its footprint across major cities such as Mumbai, NCR, and Pune.

Brands specializing in Chettinad cuisine have capitalized on this growing demand. Anjappar Chettinad, for instance, has expanded to over 80 outlets, including international markets across Southeast Asia, the GCC, and Australia. The cuisine’s appeal lies not only in its rich, aromatic flavors but also in its perceived health benefits, driven by the use of sun-dried ingredients and immunity-boosting spices like black pepper and turmeric.

Market research in the F&B sector indicates that this surge in awareness is closely linked to the rise of food vlogging, culinary content on YouTube, and social media influencers. These platforms have successfully brought regional cuisines into the mainstream by combining visual storytelling with cultural context and culinary education.

As the industry continues to evolve, it is attracting increasing interest from entrepreneurs, investors, and established players. While several ethnic cuisine brands such as Oh! Calcutta, Matamaal, Potbelly, Paragon, Anjappar Chettinad, Rajdhani, Rajasthali, and Yeti – The Kitchen have already established a strong presence, there remains significant headroom for new entrants.

Looking ahead, the market is likely to see the emergence of diverse F&B formats centered around regional cuisines, including:

Localized and ethnic restaurant chains

Casual dining establishments

Quick Service Restaurants (QSRs)

Delivery-first cloud kitchens

Budget meal services and mess formats

Premium heritage and experiential fine dining concepts

However, it is important to recognize that the Indian F&B industry remains highly competitive and complex. Restaurant businesses typically operate on thin margins and carry a relatively high failure rate—estimated at around 60%.

This is where a well-structured feasibility study becomes critical. It enables entrepreneurs and investors to make informed decisions by providing insights such as:

Market fit and demand assessment

Ground-level consumer insights

Addressable market size estimation

Target audience segmentation and positioning

Pricing strategies and purchase triggers

Consumer behavior and personas

Identification of market gaps

Location and site feasibility analysis

Ingredient sourcing strategies

Detailed cost estimation

Revenue projections and ROI analysis

Profitability, break-even, and IRR calculations

A comprehensive feasibility study not only minimizes risk but also lays a strong foundation for long-term success in the F&B sector.

For more information on market research and feasibility studies for the food and beverage industry, feel free to reach out at [email protected] or call [phone].

[theindiawatchnews]

India’s Wellness Boom: How Digital-First Nutrition Brands Are Scaling Rapidly

India’s wellness and nutrition landscape is undergoing a major transformation, driven by the rise of new-age, digital-first startups such as Oziva, Kapiva, HK Vitals, Cosmix, and Fast&Up. These D2C brands are reshaping the market with innovative formats like melting strips, effervescent powders, and gummies—designed for targeted wellness and lifestyle optimization.

While India’s nutrition industry has long existed, it was traditionally dominated by legacy Ayurvedic companies and nutraceutical divisions of pharmaceutical firms. The focus was largely on general wellbeing and family health, with limited emphasis on precision. Ayurvedic brands typically offered products like honey, chyawanprash, and churns, while pharma companies relied on health drinks, multivitamins, and supplements such as Horlicks and Revital.

Today, that paradigm is shifting. With increasing awareness of preventive healthcare, digital-first nutrition brands are introducing a more precise, science-backed approach. These startups combine traditional Ayurvedic knowledge with clinically proven ingredients like probiotics, biotin, and multivitamins to deliver targeted solutions. Instead of generic health benefits, the focus is now on functional outcomes—such as gut health, mental wellness, skin glow, hair strength, nail care, and conditions like PCOS.

This precision-driven model addresses a key gap left by traditional players. As preventive healthcare and lifestyle optimization gain traction, D2C nutrition startups are redefining consumer expectations and setting new standards for the industry.

Another key differentiator is their go-to-market (GTM) strategy. Unlike established brands with large marketing budgets and extensive offline distribution networks, these startups rely heavily on digital channels. They leverage D2C platforms, online marketplaces, influencer marketing, content-led engagement, and community building. In a country where nearly 46% of the population is under 25 and internet users have reached around 960 million, this digital-first approach is proving highly effective.

An interesting development in the market is the convergence between legacy players and new-age startups. Traditional Ayurvedic companies like Dabur have launched digital-first platforms such as Siens (Science) to tap into the growing demand for evidence-based wellness. At the same time, FMCG giants are entering the space through acquisitions—Marico has acquired a majority stake in Cosmix, while HUL has fully acquired Oziva—highlighting the sector’s strong growth potential.

How Market Research & Feasibility Studies Can Support Startups

India’s D2C wellness and nutrition segment presents significant opportunities, alongside adjacent categories like beauty & personal care (BPC), cosmeceuticals, and nutraceuticals. However, it is also a highly competitive space, with moderate to high startup failure rates. Rising customer acquisition costs, increasing competition from established players, and logistical challenges such as last-mile delivery add to the complexity.

In this environment, market research and feasibility studies play a crucial role in enabling success. They can help startups:

Understand macro trends and overall market dynamics

Identify and target the right consumer segments

Gain competitive intelligence and uncover market gaps

Navigate regulatory requirements effectively

Develop a clear and actionable growth roadmap

Build sustainable and financially viable business models while avoiding overcapitalization

For more information or assistance with market research and feasibility studies for a D2C nutrition business, you can reach out at [email protected] or call [phone].

[theindiawatchnews]

Role of Salons in Driving Growth of India’s Premium Beauty & Personal Care (BPC) Market

If you think Salons in India are limited to haircuts and basic styling, that perception is quickly becoming outdated. Modern salons are evolving beyond traditional grooming to become experience-led destinations that combine beauty, wellness, and even medical-grade interventions. This transformation is playing a significant role in shaping the Premium BPC Market and accelerating overall Beauty Industry Growth.

India currently has close to 6 million operational salons and similar setups, with the overall market size estimated at around INR 136,000 crores. Despite this large base, the Premium BPC Market—comprising branded and organized salon chains—accounts for less than 10%, with an estimated value of INR 10,000–12,000 crores. Within this segment, the top five salon chains have crossed INR 1,800 crores in 2025, growing at a CAGR of 21.4% since 2022, reflecting strong Beauty Industry Growth.

A key shift in Salons in India is the rising importance of Salon Retail. Today, many salons generate a substantial share of their revenue not just from services like styling, grooming, and haircuts, but from retail sales of beauty and personal care products. In fact, some premium salons earn up to 40% of their revenue through retail, including cosmetics and personal care products such as creams, lotions, conditioners, shampoos, and hair color.

According to market research, the top five salon brands recorded retail sales of approximately INR 476 crores in 2025, growing at a CAGR of around 18%, closely aligned with their overall revenue growth. This is a significant jump from INR 290 crores in 2022, highlighting the growing role of Salon Retail in the Premium BPC Market.

Several factors are driving this transformation of Salons in India into modern retail hubs within the Beauty Industry Growth landscape:

Higher margins in Salon Retail compared to traditional styling and grooming services

Increasing demand for medical-grade treatments and advanced cosmetic solutions

Strategic use of salon spaces—lounges, reception areas, and walls—for product displays

Preference of many cosmetic brands to use salons as exclusive distribution channels rather than modern retail or pharma outlets

Stronger product positioning and credibility achieved through salon-based sales

Expansion into private labels and D2C platforms by leading players to enhance retail reach

Brands such as Jawed Habib, Naturals, and Looks are actively leveraging these trends to strengthen their presence in the Premium BPC Market through innovative retail strategies.

As the Beauty Industry Growth story continues in India, salons are emerging as powerful distribution and experience centers, bridging the gap between services and product consumption while redefining the future of the Premium BPC Market.

If you are planning to start a salon business in India and need a market feasibility report, feel free to connect by dropping a mail at [email protected]