Universal is trying to become an all rounder theme park brand not only associated with older kids and young adults who love thrills anymore but also expanding to meet other demographics like having kid friendly offerings and others that appeal to the whole family with all ages offerings after all they have a heavy competition with the very well estabilish Disney park brand. We see a lot of these new offerings with Epic Universe, their new theme park in Florida that is already in soft open.
Epic universe entrance. Image sourced from:
Não sabia exatamente o que esperar quando soube que ia conhecer o Epic Universe, o novo parque da Universal, em Orlando, nos EUA, antes mesm
However one demographic still dont have a space designed for them. It's the feminine demography mostly constitute of young girls and women of all ages that disney caters so well to especially with their disney princesses brand and cute mascots. To some people they are even the main selling point of going to disney.
Minnie and Daisy in meet and greet form with princess costumes. Image sourced from:https://www.disneyfoodblog.com/tag/disney-princess-breakfast-adventures/
Rapunzel meet and greet with a young girl. Image sourced from: https://www.undercovertourist.com/blog/princesses-disney-world/
So for a family that decided to go to universal instead of Disney it would be interessing to have something to fill that void( more than just meeting princess peach in nintendo land). So I believe Universal needs more girly things and universal studios need more things in general i already talked about how wicked and glinda especially could help the appeal and would fit well in the park. but i also have another pitch with a intectual property they also already have deals with that along side princess peach presence and wicked with glinda i think it would seal the deal of having enough of an appeal to the ultra feminine demographic.
Princess peach meet and greet. Picture sourced from:
Take an early look at Epic Universe, Universal’s new multibillion-dollar theme park in Florida that offers five distinct lands to explore.
My pitch is a mini hello kitty land in universal studios florida made of a themed café, the meet and greet and at least an attraction. In Universal Citywalk Hollywood there is already a hello kitty and friends café with a store attached and they have a hello kitty corner's café in Universal studios Japan.
Hello kitty and friends café in Universal citywalk Hollywood. Image sourced from: https://blog.discoveruniversal.com/dining/hello-kitty-cafe-sanrio-smile-shop-universal-citywalk-hollywood/
Hello kitty's corner café in Universal studios japan. Image sourced from:
異なる表情を持つさまざまなエリアは、感動がいっぱいの別世界。ハリウッドの超大作映画をテーマにした興奮のライドや人気キャラクターたちのショーなど、子どもから大人まで楽しめる、ワールドクラスのエンターテイメントを集めたテーマパーク。
The toad café seems to be a sucess in epic universe so people are into cute character themed food. You could have some highly hello kitty themed off the shelf family ride too that kids could go in. Is it revolutionary no but i think is something different than the rest of universal and it speaks to a public that will want to experience and take cute photos with family or friends and is relatively low cost compared to other attractions.
This basically already exists in japan they have the café, a store and a flat ride( in this case a teacup in a cupcake theme):
Hello kitty's cupcake dream ride in universal japan Source of image: https://www.usj.co.jp/web/en/us/attractions/hello-kittys-cupcake-dream
While i do love how pink and colorful it and i think cupcakes are cute relatively way to make different from teacups. I wouldnt put a exact copy of this, like i said this is a photo op maybe the teacups are too fast, maybe something slower, also dont like the lack of hello kitty and friends characters in the ride itself i think they should be all over the ride.( and universal has to take care of its sightlines)
im going to post some photos for inspiration with their sources:
Hello kitty themed tea cup ride from the apparently now defunct Sanrio Hello Kitty Town in Johor Bahru, Malaysia.. Image source:
https://www.viator.com/en-AU/tours/Johor-Bahru/Sanrio-Hello-Kitty-Town-Johor-Bahru/d34206-57373P47
Sanrio puroland my memody & kuromi mymeroad drive.
https://travel.rakuten.com/contents/usa/en-us/guide/tokyo-sanrio-puroland/
I know this last one is a dark ride but i like how the scenario is so kawaii and the melody themed vehicles