"Go See The Day the Earth Blew Up" Masterpost
this isn't really anything new for anyone following me, but i wanted to make a comprehensive post covering my adamence on seeing this movie--i have a lot of different versions of a lot of different posts being spread around, and wanted to uncross the wires a bit. entering Tumblr PSA mode for a bit like it's 2013 all over again--bear with me!
before getting into the nitty gritty, though, this is a TIME SENSITIVE POST. most theaters were beginning to pull the film out as early as end of day TODAY--not even a full WEEK'S worth of a run. but, thanks to word of mouth, the film has mostly been extended to the end of the weekend. with continued word of mouth and support, the film has a chance to run even longer.
What the Heck is The Day the Earth Blew Up
The Day the Earth Blew Up is an all traditionally hand-drawn, 2D animated film starring Looney Tunes' own Porky Pig, Daffy Duck and Petunia Pig. initially announced in September of 2021, it's the very first all traditionally animated film in the franchise's entire 95 year run.
Why Haven't I Heard About The Day the Earth Blew Up
originally intended to be a direct to streaming release, this film's existence has been wrung through the wringer. for the benefit of tax cuts, Warner Bros. wrote the film off and just barely avoided axing it entirely--even during its production. the film was put up for sale and only just last summer finally was able to procure an independent distributor, Ketchup Entertainment. unfortunately, Ketchup Entertainment is a much smaller name than Warner Bros. is, and because WB isn't releasing it, it's Ketchup who is marketing and spreading the film--obviously, something incredibly difficult to do with a very small budget.
Why the Heck Should I See The Day the Earth Blew Up
hand-drawn, traditionally animated films are all but extinct in theaters, and by setting the film up for what could essentially be described as sabotage, a meager box office performance is the perfect excuse for the suits to claim that there's no more demand for traditionally animated movies anymore.
it's the first all-animated Looney Tunes film in the entire franchise's history.
you don't have to have any knowledge or attachment to the characters to enjoy the film--there are absolutely no prerequisites required (but there are plenty of loving nods to fellow fans of the film.) i dragged my best friend to see this with me who doesn't have the same LT brain parasite that i do and she absolutely loved it.
WB just axed the entire LT library of shorts off of HBO Max, as well as gutted all of the cartoons freely available on their YouTube channel--there seems to be a clear embarrassment for the franchise on their behalf, and seeing the film proves that notion dead wrong.
supporting the film spreads the message that there is a demand for the love and craft that goes into these films. you will genuinely be experiencing history in the making--when's the last time you've seen a brand new, all traditionally animated film in the theaters from the States?
crew members themselves are urging you to spread your support and mention how it empowers them to keep making more
the money goes to Ketchup, not Zaslav--you don't have to worry about boycotting the film. the absolute opposite is necessary.
supporting this film could potentially spawn similar films with similar opportunities. Eric Bauza himself has mentioned that suport and turnout for this film could see a potential revival in Coyote vs. ACME, another film victim to WB's tax writeoffs all in the name of the dollar
EDIT: Ketchup Entertainment is in talks with WB to distribute Coyote vs ACME!!! because of the word of mouth and positivist surrounding The Day the Earth Blew Up!! keep it coming!!
it's likely that the film will be completely overshadowed by the Snow White remake, with theaters initially beginning to pull screens to make way for early previews. what could be more poetic than supporting an all traditionally hand-drawn film over a cash-grab remake of the very first feature length traditionally hand-drawn film?
How Else Can I Support The Day the Earth Blew Up
GO SEE IT! go see it again! go see it with your siblings, your friends, your family! tell your coworkers! reblog this post! spread the news! keep the conversation going!
pre-orders for the Blu-ray, releasing May 27th, are already scheduled
there's a limited edition run of 1,000 copies for the film's soundtrack on vinyl!
said soundtrack is also available on YouTube, which you should likewise listen to! get those view counts up!
Why the Heck Should I Listen to You
i'm asking myself the same thing! but, i do want to put this out there: i get it. i usually do not like being a walking advertisement. i know this is full on shill-mode and you're surely asking "you're being paid, aren't you" (i wish!). i also share the Ferocious Contrarian Gene where seeing posts like these is an instant way for me to NOT want to see the film. i genuinely understand how pushy and obnoxious this can come off. especially since, clearly, i'm a little biased to the franchise and these characters. i also balk at the guilt trippy idea of "YOU'RE A MONSTER IF YOU DON'T SUPPORT THIS FILM YOU KILLED ANIMATION". i HATE that rhetoric with a passion, and that only is going to alienate people from wanting to see this further. please know that's not the intent of my messaging here at all.
but even beyond my personal biases, i really think this is a film worth supporting. movies like this are a once-in-a-lifetime event anymore, and that could only be exacerbated by how this film's fate is handled. i've been overjoyed with the amount of messages i've received from people who said they caught the film on a whim and enjoyed it--especially from those without a clear LT bias like myself. it's proven that this film is enjoyable for anyone.
also, just, spite. the reason you haven't heard about it is by design. this film has been set up to fail. and while the success shouldn't be the sole responsibility or burden of the consumers, but instead the higher-ups, you are making a difference by supporting and spreading word of mouth of this film. crew members themselves are saying so. the distributor themselves are saying so.
i'm not expecting a miracle for this film, as much as i'd love one. i will genuinely be surprised if it makes a profit (which it should at a measly $15 million, pennies compared to most features that look much worse than this). but that's all the more reason to TRY rather than give up and say there's nothing we can do. you all have been making such a wonderful difference. that energy needs to continue, not dwindle. every single person is able to make a difference.
there are a lot worse ways you could be spending your time than spending an hour and a half at the theaters enjoying some gorgeous traditionally hand-drawn animation on the big-screen, feeling good that you're helping to spread a message and supporting the hard, loving craft of the people who worked on it. imagine if all "good turn"s in the world could be as fun and easy as seeing an animated comedy!
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