The PR Identity Crisis
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@theprcloset
The PR Identity Crisis
Ch-ch-ch-ch-Changes
Follow Heidi on Instagram at @Heidi_Krupp
Hurry up and wait. #regram @justbobbibrown #PR life
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This is my favorite blog. I absolutely love the spotlight section. I recently graduated college from a prestigious university with a "media studies" major and what seems to be ZERO connections to the public relations world/New York in general. I've had a lot of editorial experience but never a technical public relations internship. I know that I am qualified for entry-level positions, but I can't seem to make the right connections. Online job boards seem pointless. Need some advice.
One of my professional mantras is when you are not working, you should be networking.  I recognize it is not as easy as it sounds.  What exactly is networking and how do you get started?  Hopefully, I can shed some light on what may seem challenging and get you networking in no timeâŠ
Networking is the cultivation of relationshipsâoften professionalâto build contacts and leads, and ultimately expand your network. Â Networks are important because so much of what we do in PR relies on our contacts. Â The title âPublic Relationsâ says it allâthe relationships we have with the press to benefit the public are everything.
So, how does it work? Well, first of all, get yourself out there as much as possible. Â Join organizations that allow you to mix, mingle and meet people in your industry. For beauty and communications, I personally like CEW.org and NYWICI.org. Â I also recently joined a Lean In circle of like-minded female PR professionalsâan amazing way to expand my network. Â Taking courses, attending events, reaching out to people on sites liked LinkedIn, and meeting up with professionals in the industry for exploratory interviews, for example, can all be good ways to network. Â You can also find alternative ways of meeting new people like âsweat workingââbusiness networking while exercising. Â If you know an editor, for example, who loves taking spinning classes, offer to take him/her to one. Â It can strengthen your relationship (and body) at the same time! Â (There is actually a company that focuses just on organizing these sweat working classes.)
The one thing I will caution about networking is that many people rely on meeting other people to advance their careers. Â That is NOT a reason you should network. Â Yes, it often results in leads and opportunities, but nobody is responsible for your career growth other than you. Â Keep that in mind.
On that note, here are a few networking takeaways that I live by:
Make at least one new connection each month, but if you are just starting out in your career, bump that up to 3-5 new connections a month. That means you will have 36-60 new connections in one year.
Keep up with those connections in a genuine way. Â Reach out to say hello every 6 weeks or so, congratulate them on a great campaign or feature you know they worked on, offer to meet up for coffee/tea every few monthsâit takes work keeping up with your network, so choose a few contacts that are important and put in the time.
Donât ask for favorsânot unless you have become close enough to the person to do so. And when you do, use your ask for something good because you should not ask anything of that person again for a while.
When attending a networking event, exchange at least 3 business cardsâleave with at least 3 new connections and reach out right away to simply express how nice it was to meet that person.
Donât hide behind onlineâthat includes LinkedIn or your email. Â Come out of your shell. It takes practice, but PR people cannot be shy, so attend a lot of events and introduce yourself to people. It will only help you overcome the intimidation of networking in large groups.
So, now that you have a better idea of networking, I challenge you to meet someone new today. Get working!
Hi I love your blog !! I have a question for you Is there any internships you can find for North Carolina ? Thank you
I know Ketchum and a few other agencies have offices in NC. Not sure where you are exactly, but you need to research who is around where you live and then reach out to someone there (maybe find them on Linked In) and inquire about opportunities. If you can, maybe offer to intern for the experience alone, no pay. You have to do the homework and hustle to find the right opportunity for you. Good luck!
Hi! I just accepted a PR coordinator position in-house back home. It's a really fantastic opportunity, but ultimately as my dream career, I would like to be in an agency and eventually start my own in NYC. Do you think working at this job for 1-2 years to gain experience and save money in order to move out there might be disadvantage or a harder transition into agency life or may not be looked at as favorably as I make career moves in the future?
I do not think it is a disadvantage. If it is a fantastic opp, then do it. It will give you experience you need to learn and grow in a PR role, and there is no better experience than on the job. It may set you up for success in the future, and you can still look for something in NY while working there, but will at least have something to put on your resume that is PR related. I say go for it!Â
Hi, I want to become a fashion pr, what is the difference between fashion merchandising and advertising, marketing, communication majors? Which one do you suggest?
I suggest you check out my FAQs...
http://theprcloset.tumblr.com/FAQ
Can you describe a day of working at DVF? I am interested in the duties of a publicist at a fashion company.
http://theprcloset.tumblr.com/post/50904200922/whatisfashionpr
Hi! I am currently in my second year of nursing school but feel that it is not for me and want to make a change. I really want to get into PR and start interning but I have no previous PR experience and no clue what to put on my resume. Any tips?
http://theprcloset.tumblr.com/post/63372287324/careerchangeahead
Hello, How do I find a list of emails and phone number for health, beauty, sports magazines, newspapers and bloggers is there an actually site with a list for NYC? Thanks Emilee
There are several databases that you can subscribe to that house this information. Cision is the most popular for media contacts. Fohr Card has blogger info. Who Represents has agent information for sports, music and entertainment. If you work at an agency or even in house, you should have subscriptions to these types of services to help you do your job more efficiently.Â
What are your recommendations for colleges in PR/Communications? I have been looking at colleges in the south, but I feel I would be more successful if I went to school in NY for more internship/job opportunities.
NYU, Pace University, Syracuse, FIT... if you Google schools with PR programs, a slew will come up. Research and visit them to make sure you find a good fit.
Maser Communications is currently seeking a SUMMER 2015 intern (20 hours a week/paid internship) to start ASAP. As a one-woman show with 15 years PR experience across the board in-house and agency, currently managing 3 full time clients in the beauty realm, Founder and President Jaime Maser is looking for a college student (preferably Communications / PR major) who is savvy, poised and ready to hustle. She will show them the ropes of running a business and rocking the beauty PR world every step of the way. Â Resourcefulness, passion, autonomy and eagerness are key. Â Tasks include maintaining media lists, compiling monthly clip reports, handling of competitive research & analysis, helping staff editor events and pitching digital and print media. Â
Working knowledge of CisionPoint media database is a must, as is hands-on experience with Excel and PowerPoint.
Intern must have previous PR internship experience, be in the NYC-area and available at least 20 hours / week, including at least 1 / day week working alongside Jaime - otherwise, thereâs flexibility in hours and location. Â Internship start date is ASAP.
Qualified candidates should send their cover letter & resume to [email protected]. Â
Publicist or model? Depends on the day. @justbobbibrown @bobbibrown @gma #concealer #bts #PRlife
#STAYING_RELEVANT
DevaCurl is looking for PR interns. PR Interns are responsible for working in the Communications Department on public relations initiatives while gaining exposure to all facets of the industry. This is a unique opportunity to support the team.
Candidates should have a dynamic personality, a passion for the beauty industry and be a team player. Your attention to detail will ensure everything moves seamlessly as you work hard and have fun while making history with the DevaCurl team.
Key Responsibilities:
Media list management
Research editorial calendars, press contacts, beauty awards, and sampling opportunities
Track publicity
Event planning coordination
Editorial delivery management
Overall support and management of day-to-day activities
Qualifications:
Previous internship in beauty, fashion or lifestyle public relations is preferred
Must have a passion for the hair/beauty industry
Detail-oriented with strong organization skills
Self-starter with multitasking abilities who can work well independently
Proficient in Microsoft Excel, Word & Powerpoint
Qualified candidates only should send resumes and cover letters to Dana Epstein at [email protected].
GOOD LUCK!