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@thesocialtalks
7 steps to identify your target audience
Successfully identifying your target audience is a major factor in determining whether your product/service is going to be profitable. It can be an overwhelming task as you separate who you’d like your customer to be from who they actually are. In our 7 steps to identify your target audience we show you how you can find out more about your potential customers by asking questions, doing your research and digging deep into your data.
Selecting The Right Content Marketing Software #infographic
How to make your Facebook posts get attention?
How Hashtags Can Help Your Brand
How to get your emails read.
Framing our discussion of the symbolic frame in Organizational Communication.
How often & When should you post to social media networks?
Interactive Internet map
Show your support for Humane Society of Tampa Bay by voting for Sammy in the Humane Society of Tampa Bay Pet Photo Calendar Contest
Please vote for Sammy for the Humane Society of Tampa Bay Pet Photo Calendar Contest! It's only $1 for 1 vote, unless you want to donate more for more votes however, anything is appreciated. All proceeds go to the Humane Society of Tampa Bay.
In loving memory of Sammy who passed away in December 2012 from stomach cancer. Please know that we did everything we could to try to save Sammy including treatments and medications.
This picture was taken during the winter in South Carolina. Sammy was an amazing pet who not only brought joy into the lives of his family but brought joy into the lives of others. When Sammy was first adopted back in 1999 from the humane society, we knew he was a special kitty, as when we went to play with him, he ran directly under the 1 dog cage in the entire room. That's when we knew, we had to have him. Sammy loved to play fetch and play with the feather duster as well, which means he can relate to both dogs and cats; making him the perfect contestant for the Pet Photo Calendar Contest.
Despite the times that Sammy made my mom infuriated, like when he jumped over glass lamps and broke them, she could never seem to stay mad at him. I have to thank Sammy for loving me and putting up with my 7 year old childhood games of wanting to play dress up with my cat and putting him in baby doll clothes... Sammy truly was a trooper and loved us from the start. Sammy moved with us from house to house and even to different states. I want to thank Sammy for keeping my mom company and giving her the child she needed in the house while both my brother and I were away at college and her “human” children were all grown up. I am thankful that Sammy met my boyfriend of almost 4 years was able to understand that if Sammy didn’t get his approval he wasn’t going to last (luckily, Sammy gave him approval!).
I always said he would make a perfect Mr. December in a pet calendar. Please give Sammy a chance and a vote that way his legacy can live on.
Please reblog, share, and donate! Anything is appreciated. Thank you!
Do you know what social media is about?
How Social Media has Changed Our Society (Infographic)
Via: https://www.meltwater.com/blog/how-social-media-has-changed-our-society/
Meltwater.com posted an infograph that allows users to take a look at how social media has changed our society. You can click the link above to take a look at the infograph however, I decided to use bulletpoints and discuss what the infograph is talking about.
· In the U.S. 1/3 of couples tie the knot having met online.
· 72% of Internet users are active on social media.
· YouTube is the 2nd largest search engine in the world.
· 1 in 3 women aged between 18-34 check media before going to the bathroom in the morning.
· If Facebook were a country, it would be the biggest country in the world. With a population of 1.44 billion.
· 80% of photos taken in 2013 in the UK remain in a digital format.
· LinkedIn welcomes 2 new members every second.
· 3,350,000 is the number of retweets Ellen Degeneres’s famous Oscars selfie received.
· Britons spend 62 million hours a day on Facebook and Twitter- that’s an average one hour for every adult and child.
· 53% of millennials would rather lose their sense of smell than their technology.
As a millennial, I’m not sure if I would rather lose my sense of smell than my technology however, I found these facts to be simply amazing.
Which facts did you find to be the most interest?
Don’t forget to follow me on Facebook and Twitter
Facebook: www.facebook.com/thesocialtalks
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#SocialAlly #FunFact: Stats show that nearly 60% of those 400 M tweets are sent from #mobile devices.
7 Great Ideas for Your Social Media Marketing Plan
5 Tips to Help You Achieve More With Social Media Marketing
Via: http://www.business2community.com/social-media/5-tips-help-achieve-social-media-marketing-01223419
Platforms such as Facebook and Twitter are constantly changing and encouraging their users to use quality content and engage with their users. Jawad Khan from Business 2 Community states, “you should no longer measure your social media success by the number of followers or page likes.” Khan says, “in order to effectively use social media, you need to change your approach and view it as a part of your broader blogging and content marketing strategy.”
Now that you have this background in mind, here are a few tips to help with your social media marketing.
1. Invest in Your Most Profitable Platforms
You can’t master all of the social networks all at once at the same time. Your objective for using social networks is to drive traffic, engage your audience, build brand image and generate leads.
Khan says, “you need to focus only on the right social networks that your target audiences uses.”
The most successful social media marketers know where to spend their time and money, and how to make the most of their target social networks.
2. Follow a Social Media Calendar
One of the common mistakes that social media marketers and bloggers make is spending too much time on social media for too little return. Khan states, “social media is addictive and can easily suck you into it and eat up hours of your time.”
“To ensure that you remain productive and only use social media for business benefit, try creating a social media calendar. A social media calendar helps you organize your social media marketing efforts, allows you to focus on the most profitable channels, manage your social content better and identify the content that performs the best.”
Khan says, “almost 74% of marketers saw an increase in their website traffic from social media when they limited their focus and spent just 6 hours per week using some form of a social media calendar. Social media might appear to be a casual and informal marketing channel, but in order to achieve success from it, you need to organize your efforts and make the most of your time.”
3. Optimize Your Blog Content for Social Media
Blogging and content marketing are closely linked with social media. You need to optimize the structure of your blog for social media sharing so that your posts get the most engagement on social media.
For this, you need to create blog content that people like to share on their social media circles/sites. Khan states, “you also need to add a few lines of code to your blog and enable Facebook Open Graph, Twitter Cards and Rich Pins so that when your blog content is shared on social media, it appears properly with an image and meta description.” “Also, make sure your blog has a floating social media sharing widget, like DiggDigg or AddThis installed so that people can actually share your stuff.”
4. Use Social Media Keyboard Shortcuts
Using a social media keyboard shortcut is a great way to save time on social media and to become more productive and simplify your marketing activities. Take a look at the Facebook shortcuts in the link listed above. Try a combination of them next time you’re on Facebook. You can find a number of keyboard shortcuts for social networks like Twitter, YouTube, LinkedIn, etc, in the infograph that Khan has linked in his article.
5. Re-Purpose Content on Social Media
To get use out of your social media posts, make sure to re-purpose your successful content into different audio and video forms.
Khan states, “for example, you can identify the most popular posts on your blog, create a bulleted summary of those posts, and convert them into video clips that highlight their key points. Such videos can be easily created using the standard Windows Movie Maker that comes with your Windows operating system. You can add voice overs yourself or simply use a text to voice solution to convert your bullet points into professional speech and add it to the clips.” “Once the clips are ready, you can share them with your social media followers along with a backlink to the original posts. This would not only give a different dimension to your content but also make it more interesting for your followers.”
What do you think about Khan’s social media marketing tips? Will you use these tips? Have you use these tips in the pasts? What worked and what didn’t work?
Don’t forget to follow me on Facebook and Twitter
Facebook: www.facebook.com/thesocialtalks
Twitter: https://twitter.com/thesocialtalks
Although this video was posted in January 2015, I found it extremely interesting and I had to post it and share it. Business Insider Science did a study of why our brain likes social media, I decided to pick out some key bullet points of what I found to be extremely interesting from this video however, it is defiantly worth the watch!
· The brain is the social organ of the body, and we can understand why social media and brain functions would go hand in hand. The reason social media took off within the last 10 years is because the brain is social and people want to connect with each other.
· When the social media was designed, it is in fact shaping the brain so the brain is responsive to culture. Cultural experiences actually shape the structure of the brain.
· The brain created social media and social media actually shapes the creation of the brain.
· From a brain point of view, the difference between an email and social media vs. face to face interaction is interesting. When you’re face to face, there are 7 signals people look for and that is 1. Eye contact 2. Facial expression 3. Tone of voice 4. Posture 5. Gesture 6. Timing and 7. Intensity. If you look to those 7 signals, and memorize those, you’ll see what texting, email, and most social media is lacking. If you look towards the right hemisphere of the brain, there are emotions.
· The more and more people spend time using non-verbal signals and use mostly verbal ones that is text you’re activating your left hemisphere, which mediates emotion with the body and logistics.
· From a hemisphere point of view, is if social media is not giving people more face to face time, then the new generation will be much more used a very surfaced level of experiencing the world.
· There is nothing wrong with social media however, if it is replacing face to face that could be a big problem.
Final Thoughts: I love social media just like any person however, it is important to still interact and make sure we are engaging in face-to-face face conversation. It is ok to take a break from social media every once in a while although social media is a career, it is a good to brainstorm face-to-face with a group and to engage in person.
What are your thoughts on this video? Do you agree or disagree?
Don’t forget to follow me on Facebook and Twitter
Facebook: www.facebook.com/thesocialtalks
Twitter: https://twitter.com/thesocialtalks
