5 Tips to Help You Achieve More With Social Media Marketing
Via: http://www.business2community.com/social-media/5-tips-help-achieve-social-media-marketing-01223419
Platforms such as Facebook and Twitter are constantly changing and encouraging their users to use quality content and engage with their users. Jawad Khan from Business 2 Community states, “you should no longer measure your social media success by the number of followers or page likes.” Khan says, “in order to effectively use social media, you need to change your approach and view it as a part of your broader blogging and content marketing strategy.”
Now that you have this background in mind, here are a few tips to help with your social media marketing.
1. Invest in Your Most Profitable Platforms
You can’t master all of the social networks all at once at the same time. Your objective for using social networks is to drive traffic, engage your audience, build brand image and generate leads.
Khan says, “you need to focus only on the right social networks that your target audiences uses.”
The most successful social media marketers know where to spend their time and money, and how to make the most of their target social networks.
2. Follow a Social Media Calendar
One of the common mistakes that social media marketers and bloggers make is spending too much time on social media for too little return. Khan states, “social media is addictive and can easily suck you into it and eat up hours of your time.”
“To ensure that you remain productive and only use social media for business benefit, try creating a social media calendar. A social media calendar helps you organize your social media marketing efforts, allows you to focus on the most profitable channels, manage your social content better and identify the content that performs the best.”
Khan says, “almost 74% of marketers saw an increase in their website traffic from social media when they limited their focus and spent just 6 hours per week using some form of a social media calendar. Social media might appear to be a casual and informal marketing channel, but in order to achieve success from it, you need to organize your efforts and make the most of your time.”
3. Optimize Your Blog Content for Social Media
Blogging and content marketing are closely linked with social media. You need to optimize the structure of your blog for social media sharing so that your posts get the most engagement on social media.
For this, you need to create blog content that people like to share on their social media circles/sites. Khan states, “you also need to add a few lines of code to your blog and enable Facebook Open Graph, Twitter Cards and Rich Pins so that when your blog content is shared on social media, it appears properly with an image and meta description.” “Also, make sure your blog has a floating social media sharing widget, like DiggDigg or AddThis installed so that people can actually share your stuff.”
4. Use Social Media Keyboard Shortcuts
Using a social media keyboard shortcut is a great way to save time on social media and to become more productive and simplify your marketing activities. Take a look at the Facebook shortcuts in the link listed above. Try a combination of them next time you’re on Facebook. You can find a number of keyboard shortcuts for social networks like Twitter, YouTube, LinkedIn, etc, in the infograph that Khan has linked in his article.
5. Re-Purpose Content on Social Media
To get use out of your social media posts, make sure to re-purpose your successful content into different audio and video forms.
Khan states, “for example, you can identify the most popular posts on your blog, create a bulleted summary of those posts, and convert them into video clips that highlight their key points. Such videos can be easily created using the standard Windows Movie Maker that comes with your Windows operating system. You can add voice overs yourself or simply use a text to voice solution to convert your bullet points into professional speech and add it to the clips.” “Once the clips are ready, you can share them with your social media followers along with a backlink to the original posts. This would not only give a different dimension to your content but also make it more interesting for your followers.”
What do you think about Khan’s social media marketing tips? Will you use these tips? Have you use these tips in the pasts? What worked and what didn’t work?
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