2011 Cinder Block booth at MAGIC Tradeshow, Las Vegas.
Cinder Block was a music merchandising company billed as a one-stop shop for tour, e-com, and online-retail. As Art Director I spearheaded a minor rebranding that focused more on that connection.
This booth is good example of how we executed that connection. It was designed and built to resemble a small record shop, complete with a record bin which held shirt boards arranged like LP’s for browsing.
Banners featuring a live audience and the new branding make up the walls of the booth. The new logo is featured on the backdrop, as well as the signage on the mini checkout stand at left. It was applied as a vinyl decal on wood.
The table at center featured a quilt of Radiohead tees, and the 2011 catalogue which was designed to resemble a worn LP.









