Inside the Box with: VERB Hair Products
Andrew Chan and Cody Hamilton have both enjoyed having Verb Products as a local client here in Austin. They have worked with Claire Moses and Karly Hand, from Verb, to create imagery for the fabulous hair products based out of Birds Barbershop.
Verb recently rented The Whitebox Studio to shoot a step-by-step educational video for the launch of a new product. We can't wait to check it out and decided... it was time to interview Verb's Creative Director, Karly Hand.
We asked Karly a few questions about what life was like working for Verb.Â
"Well, there’s lots of giggling and too many trips to magnolia café next door (affectionately renamed gag-nolia) but otherwise it’s mostly Claire and I working with our team of interns just trying to keep all the plates spinning. We cover a huge range of things from washing our hair a million times to test shampoo to picking pantone colors in the most poorly lit room on the planet to casting models to making sales sheets to shipping press kits to editors. Theres is a lot to be done but it is all good."
With expensive tastes, Karly and Claire steer the Austin based startup toward the best while working on a tight budget.
"I really just love my job. Is that an ok answer? I’ve never been upset to come to work, every day is a little different, and every day has new creative challenges."
Here is an image from one of their favorite shoots with Andrew Chan.
"I met Andrew through Jacqueline Fernandez of Bleach Online when we were staffing my favorite shoot ever: our underwater shoot. We were promoting our hydrating shampoo and conditioner and I thought it would be cool to shoot our model under water. I had no idea to achieve this, but Jacqueline suggested that Andrew might, she contacted him and he thought it would be fun to figure out. Two weeks later we were in a pool in Westlake shooting some of the best photos we’ve ever used. Our company is built on 'Hey, let’s figure this out' so it’s great to work with other people who operate the same way."
"I really appreciate when someone has a strong point of view and a really specific vision. My favorite artist of all time is Gregory Crewdson. His photo sets are massive and elaborate, yet they are constructed precisely to get one very specific shot. His models don’t move, neither does anything on set, he knows exactly what he wants before the project even begins. That sort of creative direction is amazing to me. So, that’s one thing, I also like working moms and cat memes, but who doesn’t?"
Advice Karly would give to other creatives beginning a journey similar to her own, and we can't agree more...
"Learn as much about the business side of business as possible."
Well, we had a great time hearing from Karly. We can't wait to see what else she and Claire come up with. Thanks ladies.
