The Word Of Christopher

The Word of Christopher: Words of wisdom from The Man himself

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Testing multiple tactics to see what works

G: It's like mascara.  You just need one lash, and then when you spread a bunch of goop on it, "Hey, look how large and beautiful this is!"

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C: "If someone says gamechanger and tablestakes in the same sentence, they have made a misnomer."

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Instant messaging

C: "Hahaha, don't say anything racist, I'm screen-sharing!"

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What is voice?

C: "I would like to think that we have a much larger share of voice, and dur dur dur... instead of one drop in the bucket now we have two drops in the bucket"

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How to solve problems in advertising

C: "Don't think in the problem,"

A: ...

C: "think *around* the problem."

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Pitch Prep

G: "The digital campaign budget is $50MM."

C: "$50MM?"

G: *casual nod*

C: "HOLY F*&%!!!1! I don't think I've ever worked on a digital campaign that large."

K: "Well, when I was at [a prior workplace] I've worked on a $40MM campaign."

C: "For the record, $50MM is larger than $40MM."

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Reflection on Self Performance

C: My output? Minimal.

C: My spin / bullshit? Impeccable.

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Hipster Mustaches for St. Patrick's Day

K: *puts on green, fake mustache*

K: "Notice anything different about me?"

C: "Yes! Your mustache is a different color."