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Shopping Malls: Could they be better?

According to Freehold Raceway Mall’s homepage, the mall is a shopping center home to anchor stores Nordstrom, Macy’s, Lord & Taylor, and over 200 retailers. According to an article published June 15, 2015 by the Asbury Park Press, successful U.K. based discount fast-fashion retailer Primark is set to unveil a flagship retail location inside of the Freehold Raceway Mall during Fiscal 2016. Primark, now expanding to the United States, announced it would move to seven shopping malls -- one of which is Freehold Raceway Mall.

Source: Neilsen MyBestSegments

#Population Data

Research Question: Would the Jersey Shore benefit from a “new” shopping mall?

Monmouth County, a suburban county located some 30 miles south of New York City, is an influencer of New Jersey Shore culture. This region is made up of Upper Mid Older residents with children, and wealthy older residents without children. According to the United States Census Bureau, Monmouth County has an estimated population of approximately 628,715. Of the some 250,000 housing units with a median value of $386,900, the average household income for Monmouth County residents is $85,605 and are even bracketed above $150,000 in particular suburban neighborhoods. But the research question that I am particularly interested in is how adding a proposed re-vamped shopping mall may increase tourist spending and retailer revenues.

As of 2016, there are several major shopping centers that are composed of anchor retailers, pop-up stands, retailers (both private and public), and boutiques. Several “Main Streets” are also major opportunities for retailers to move into the Jersey Shore and may create exceptionally large revenues due to high-volume tourism activity and increased spending during the summer months.

#Research Question

Emotional Branding - Restore The Shore