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@tomorrowish-blog
Tomorrowish CEO Mick Darling demonstrates how its Social Media DVR™ captures and curates the social media conversations from a live airing of your favorite TV Shows and syncs them with the video when watching delayed, on-demand or on a DVR. From the NAB Show floor as part of the Sprockit booth in April 2014.
A picture may be worth a thousand words, but the new Tomorrowish video is worth a thousand Elevator Pitches.
Is Second Screen a Creative Opportunity or a Technological Imposition?
A panel from the NATPE conference in January 2014
Tomorrowish CEO Mick Darling and Director of Marketing, Amy Greenlaw had a great time at the Turner Broadcasting Studios for MediaCamp 2013.
Tomorrowish’s Social TV Platform Used By truTV’s Social Playback Named As Finalist For “Best TV Everywhere Technology (Vendor)” At The CableFAX Awards
Boston, MA - Tomorrowish has been selected as a finalist for the CableFAX Best of Web Awards program in the “Best TV Everywhere Technology (Vendor)” category for its work on truTV 2GO’s Social Playback feature. “The competition was fierce and to place as a finalist is a major accomplishment,” according to the organizers at the CableFAX awards.
truTV engaged Tomorrowish in early 2012 to develop Social Playback for truTV 2GO which captures and curates comments about a series episode from Twitter and Facebook, synchronizes them with the episode's time code, then displays the archived "live" conversation during online viewing of full episodes.
“We are thrilled and proud to be part of the truTV TV Everywhere experience. We’re excited to be recognized for the innovations in creating the first ‘Social Media DVR’ for time-shifted viewing,” said Mick Darling, CEO/Founder of Tomorrowish.
The CableFAX Best of Web Awards Luncheon will be held on March 20, 2013, at the Grand Hyatt Hotel in New York City. This must-attend industry event will highlight the best and brightest execs from the world of cable, online video and technology as they help drive the digital media revolution.
About Tomorrowish Tomorrowish is a startup company headquartered in Cambridge, Mass., that launched its first social TV products in March 2011. Tomorrowish captures, filters, syncs and replays the social media messages associated with TV shows, advertisements, conferences, films, political events and more. Tomorrowish allows for viewing content synchronized with the original social media conversation. Tomorrowish.tv is a platform to see how Tomorrowish works with premium Hulu content, conferences and other events. Tomorrowish supplies APIs and white-labeled customizable widgets and services to content distributors. More information at http://www.tomorrowish.com
Connect with Tomorrowish Websites: http://tomorrowish.tv | http://tomorrowish.com Facebook: http://www.facebook.com/Tomorrowish/ Twitter: http://twitter.com/tomorrowish/
About truTV truTV, one of cable’s fastest growing brands, offers a wildly entertaining look at the real world through outrageous characters, unpredictable situations and irreverent storytelling. Currently seen in 92 million U.S. households, truTV features such popular original series as Impractical Jokers, Killer Karaoke, Hardcore Pawn, Hardcore Pawn: Chicago, Lizard Lick Towing, Storage Hunters, South Beach Tow, Full Throttle Saloon, Black Goldand World's Dumbest, as well as the upcoming Upload with Shaquille O'Neal. In addition, truTV is a partner in airing the NCAA Division I Men’s Basketball Championship. During the daytime, the channel features expert trial coverage under the name In Session.
truTV is part of Turner Broadcasting System, Inc., a Time Warner company. Turner Broadcasting creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.
Connect with truTV Website: http://www.trutv.com Pressroom: http://news.turner.com/trutv Facebook: http://www.facebook.com/trutv Twitter: http://twitter.com/trutv | http://twitter.com/trutvpr
Turner Broadcasting System’s truTV Partners with Tomorrowish as First in Industry to Capture, Curate, Synchronize and Stream, Public Social Media Conversation from All On-Demand Full-Episode Plays
Boston, MA-Tomorrowish, the first DVR for social media, announced today that the company has partnered with truTV to bring their TV Everywhere to the next level by offering a new breakthrough in social media feeds synchronized with online episode playback. Through a dynamic new system entitled Social Playback, the network's popular truTV2GO.com will now capture and curate the most entertaining comments about a series episode from Twitter and Facebook, synchronize them with the episode's time code, then display the archived "live" conversation during online viewing of full episodes. truTV will make the new Social Playback conversation-streaming function available for seven series that have been airing since June, with plans for a potential expansion to include truTV's full lineup of original series in the near future. truTV also plans to incorporate the Social Playback feature within the truTV 2GO mobile app in 2013.
To make this new breakthrough possible, truTV worked with Tomorrowish, developer of the first-ever DVR for social media. At the center of the technology is the “Tomorrowish Machine Curation” tool, which uses rules-based filtering of posts and a proprietary scoring system in order to select and stream the best and most relevant posts. The tool also merges East and West Coast comments into a single synchronized conversation and allows for fine-tuning the curation down to individual posts, a function unique to the Tomorrowish platform.
“Reality programs have some of the highest social media engagement, so working with truTV is a fantastic opportunity to help increase that engagement with their programming,” said Tomorrowish CEO Mick Darling.
In addition to working with truTV, Tomorrowish also partnered with E! Entertainment Network and developed a tool that displayed social conversations for its talent discovery show “Opening Act” that premiered in the summer of 2012.
“There’s a natural connection between finding musical talent on the Internet and displaying the conversations from their fans,” said Mick Darling, CEO, Tomorrowish. “We were excited to connect fans and viewers who followed the developments of new talent on ‘Opening Act.’”
Tomorrowish offers services for content providers, as well as for viewers. For content providers the service helps engage their audiences and their Social Networks by using the “Tomorrowish Machine Curation” tool, which displays the most interesting and relevant posts. With the rules-based filtering of posts, it allows for fine-tuning the curation down to individual posts, unique to the Tomorrowish platform.
For viewers, the service curates new and archived posts about the video stream in sync with the original content, whether they were posted live, three hours, or three months later. Conversations from multiple airings, East Coast to West Coast, or later can be synced later and merged together.
About Tomorrowish
Tomorrowish is a startup company headquartered in Cambridge, Mass., that launched its first social TV products in March 2011. Tomorrowish captures, filters, syncs and replays the social media messages associated with TV shows, advertisements, conferences, films, political events and more. Tomorrowish allows for viewing content synchronized with the original social media conversation. Tomorrowish.tv is a platform to see how Tomorrowish works with premium Hulu content, conferences and other events. Tomorrowish supplies APIs and white-labeled customizable widgets and services to content distributors. More information at http://www.tomorrowish.com.
Connect with Tomorrowish
Websites: http://tomorrowish.tv | http://tomorrowish.com
Facebook: https://www.facebook.com/Tomorrowish
Twitter: http://twitter.com/tomorrowish
For media inquiries please contact Amy Greenlaw
[email protected] : 774.284.0189
Tomorrowish at SXSW 2013 - Vote for our panel!
PanelPicker Process for SXSW ends at 11:59 CT on 8/31. Check out Tomorrowish's panel and vote/comment!
http://panelpicker.sxsw.com/vote/6547
Schedule, What Schedule? Rethinking Appointment TV
People have more options than ever for what, how and, most importantly, when to view the content they love. With over 45% of cable households now using DVRs (64% for satellite), double digit increases eac
h year in social TV engagement, and the proliferation of second screen apps, on-demand and internet-only original content, what is the outlook for ‘appointment TV’ and how revenue share is calculated? We will discuss if this business model is sustainable and the following questions:
1. Is “broadcast TV” dead or being revived with different times and platforms? 2. How do people want to consume content? 3. Can Social TV increase viewer engagement with time-shifted content? 4. Where can advertisers profit and not alienate their audiences? 5. Can traditional ‘over the top’ services keep pace with ‘over the web’ providers like Hulu, Netflix or YouTube?
Tomorrowish’s Mick Darling to Present on Business of Interactive TV at Digital Media Village During ICT Europe in Luxembourg
Cambridge, MA – June 19, 2012 – Tomorrowish (www.tomorrowish.com), the first DVR for social media, today announced that CEO Mick Darling will participate on the “Cashing in on Interactive TV” panel at Digital Media Village during ICT Europe in Luxembourg. Darling will also present an overview of Tomorrowish at the conference on June 20. The Digital Media Village represents the first conference produced by Digital Media Wire in Europe.
Tomorrowish curates the social media content associated with TV shows, advertisements, conferences, films, political events and more. Tomorrowish allows for viewing time-shifted content so that fans can participate any time and never miss the social media conversation.
Darling will attend the conference to demonstrate services for content providers, networks and companies participating in the worldwide social TV ecosystem.
Who:
Mick Darling, CEO, Tomorrowish
What/When:
Presentation overview of Tomorrowish
June 20, 11:15-11:30 a.m.
“Cashing in on Interactive TV” Panel
June 20, 11:30 a.m. – 12:15 p.m.
Darling will share business benefits of interactive TV for engaging audiences on second screen applications, as well as discuss elements of a time-shifted, curated social media solution for network, broadcast and content providers.
Where:
Digital Media Village at ICT Europe
Luxexpo Kirchberg, Luxembourg
More Info:
http://www.digitalmediawire.com/europe
http://www.ictspring.com
Digital Media Village focuses on the exciting world of entertainment, media and technology. Produced by Hollywood-based Digital Media Wire, a global leader in publishing and events, the event focuses on media disruption and the constantly evolving landscape for the production, distribution, monetization and marketing of movies, television shows, games, music and print media.
About Tomorrowish:
Tomorrowish LLC is an Angel-funded startup company headquartered in Cambridge, MA founded in 2008 to work on multiple products. The Social TV product, Tomorrowish, launched in March 2011. Tomorrowish curates the social media content associated with TV shows, advertisements, conferences, films, political events and more. Tomorrowish.tv allows for viewing premium content synchronized with the original social media conversation. Content providers should visit Tomorrowish.com for white-labeled tools and services.
# # #
Contact:
Amy Greenlaw
774.284.0189
http://twitter.com/tomorrowish
https://www.facebook.com/Tomorrowish
Tomorrowish to Curate and Synch Social Media Feed for TV Of Tomorrow Show in San Francisco
Cambridge, MA – June 11, 2012 – Tomorrowish (www.tomorrowish.com), the first DVR for social media, announced today that the company will be providing the archived social media feed for the sixth annual TV of Tomorrow Show in San Francisco. The Tomorrowish Machine Curation tool will collect all social media interactions at the event on June 12-13 and then synch the conversations to archived videos of panels and presentations.
Tomorrowish curates the social media content associated with TV shows, advertisements, conferences, films, political events and more. The Tomorrowish Machine Curation tool will be able to capture, filter, synch and replay all conversations from the conference and participants using natural language processing, tuned discovery engines and tracking speakers, participants, #TVOT12 hashtag and the official Twitter account @TVOTshow and Facebook content.
Tomorrowish CEO Mick Darling will attend the conference to demonstrate services for content providers, networks and companies participating in the social TV ecosystem. Tomorrowish allows for viewing time-shifted content so that fans can participate any time and never miss the social media conversation.
“Tomorrowish is a natural fit for conferences like TV of Tomorrow. The social media conversation at a two-day conference lends itself to return viewing of great panels and presentations,” said Mick Darling, CEO, Tomorrowish. “We allow people to enjoy all the conversations that matter to them, and add more value to those conversations with participants after the live event.”
Who:
Mick Darling, CEO
What:
Demo of Tomorrowish Social TV services
Social media conversations synched to archived videos from the conference
When:
June 12-13, 2012
Where:
TV of Tomorrow Show
Yerba Buena Center for the Arts, San Francisco
More Info:
http://thetvoftomorrowshow.com
The sixth annual TV of Tomorrow is the only industry event to focus exclusively on the delivery and user experience of interactive TV across multiple platforms (e.g. cable, satellite, connected TV/OTT, iPad, and other tablet/companion devices, IPTV, Web, smartphones, social networks, VOD, game consoles, etc). TV of Tomorrow is the global gathering for executives, technologists and creatives working in the Interactive and Multiplatform Television industry/community.
About Tomorrowish:
Tomorrowish LLC is an Angel-funded startup company headquartered in Cambridge, MA founded in 2008 to work on multiple products. The Social TV product, Tomorrowish, launched in March 2011. Tomorrowish curates the social media content associated with TV shows, advertisements, conferences, films, political events and more. Tomorrowish.tv allows for viewing premium content synchronized with the original social media conversation. Content providers should visit Tomorrowish.com for white-labeled tools and services.
# # #
Contact:
Mick Darling
774.567.0001
http://twitter.com/tomorrowish
https://www.facebook.com/Tomorrowish
In the Company of Companies
Tomorrowish has just been accepted as a MassChallenge Finalist!
That is the excellent news we got last Tuesday and you can read more about that direct announcement in the press release also on this blog.
Why this is a good thing beyond the simple fact we are in the running for prize money totaling over a million dollars is something I’ve had to explain multiple times to family and less entrepreneurial friends. Frankly, this isn’t about the prizes, though they’d be nice to get. The mentorships are better that “a nice to have” and I have high hopes they will give our team much needed insight into the huge number of challenges we are going to encounter.
The big deal, the thing that not only makes incubators valuable and useful, but also what sets MassChallenge apart from the other incubators, and accelerators out there is scale. MassChallenge is the worlds largest startup accelerator program with 125 finalists taking competing in the same space for the $1M in cash prizes and over $4M in services. All those startups will be working out of the same space interacting on a daily basis. When I compare this to the other excellent accelerator we were short listed for with only 5 startups, the potential for synergies and transferring knowledge should be obvious. In this case the old military saw that “Quantity has a quality all its own.” really highlights the quality provided by this huge quantity of passionate, talented, naive, grizzled, clever, hustling, creative entrepreneurs.
I personally have years long relationships with key personnel or founders of at least two other startups that made it to the finals. The interconnectedness of all these companies is a powerful force to Get Things Done in new innovative ways. Nate Aune a founder of one of a very cool finalist company, Appsembler and I have known each other since 2006 when I helped out with a Python based CMS (Plone) Meetup group he ran. That was even before I decided to really make a go of being an entrepreneur, but Nate was already doing it, and seeing the stuff he and others were working on at that meetup and others definitely helped me make the decision to jump into entrepreneurship.
I see MassChallenge as a great opportunity to interact and share all the crazy energy, experience, and innovation that comes from getting all these startups in one place. When I’m at the gym and lots of people are working their asses off it keeps me highly motivated to get off mine, and I plan on spending the next few months working my ass off surrounded by a bunch of talented people working just as hard.
For more info check out Tomorrowish.com and watch some of your favorite shows with Tomorrowish on Tomorrowish.tv.
Tomorrowish Named MassChallenge Finalist
May 30, 2012 - Cambridge, MA - Tomorrowish, (www.tomorrowish.com) the first DVR for social media, announced today that the company has been named a finalist in MassChallenge, the world’s largest startup competition. Of the 1,237 startups who applied to the MassChallenge 2012 Accelerator Program, 125 startups were accepted as Finalists.
“We are thrilled to be finalists in MassChallenge,” said Mick Darling, CEO, Tomorrowish. “While I did the initial presentation, it was all of our work as a team to get a working product used by paying clients that got us into the program. We’ve been building our technology and customer base for over a year. This opportunity will help us continue to build our business and benefit from the energy, mentoring and innovation of other startups in the incubator program.”
As MassChallenge finalists, Tomorrowish will be afforded the benefits of the MassChallenge incubator, including office space in the Fan Pier Innovation District, pairing with mentors and education sessions at a startup boot camp. In October, MassChallenge will award $1 million in prizes to several finalists.
Cambridge-based Tomorrowish launched in March 2011. Tomorrowish curates the social media content associated with TV shows, advertisements, conferences, films, political events and more. The Social TV product stands alone from all the others since Tomorrowish allows for viewing time-shifted content so that fans can participate any time and never miss the social media conversation.
Tomorrowish offers services for content providers, as well as for viewers. For content providers the service helps engage their audiences and their Social Networks by using the “Tomorrowish Machine Curation” tool, which displays the most interesting and relevant posts. With the rules-based filtering of posts, it allows for fine-tuning the curation down to individual posts, unique to the Tomorrowish platform.
About Tomorrowish:
Tomorrowish LLC is an Angel-funded startup company headquartered in Cambridge, MA founded in 2008 to work on multiple products. The Social TV product, Tomorrowish, has been under major development since 2010. Tomorrowish curates the social media content associated with TV shows, advertisements, conferences, films, political events and more. Tomorrowish.tv allows for viewing premium content synchronized with the original social media conversation. Content providers should visit Tomorrowish.com for white-labeled tools and services.
For media inquiries please contact Mick Darling
[email protected] : 774.567.0001
http://tomorrowish.tv | http://tomorrowish.com
http://twitter.com/tomorrowish | https://www.facebook.com/Tomorrowish
Social TV company TweePLayer rebrands as Tomorrowish
April 3rd, 2012 - Cambridge, MA - TweePLayer, the first DVR for social media, announced today that the product has rebranded to its parent company’s name Tomorrowish. The rebranding comes as the company develops partnership with content companies, broadcast channels, events and news sites. Tomorrowish offers viewers the opportunity to watch time-shifted programs along with the social commentary from when the program first aired and not miss out on the real time conversation and viewer engagement.
“Fans post millions of social media messages about their favorite TV shows every day, and we’re bringing those conversations together in context to make it easy to find the best posts,” said Tomorrowish CEO Mick Darling. “Live TV and social media content is a great combination. Time-shifted TV viewed with the curated content of Tomorrowish’s time-shifted Social TV makes this combination even more powerful and fun.”
Tomorrowish offers services for content providers and viewers. The service helps content providers engage their audiences and their social networks by using the Tomorrowish Machine Curation tool, which displays the most relevant posts. Tomorrowish uses rules-based filtering of posts to fine tune the curation down to individual posts, unique to the Tomorrowish platform. The service can be white-labeled and embedded seamlessly on broadcast websites and mobile properties.
For viewers, the service curates new and archived posts about the video stream in sync with the original content, whether they were posted live, three hours, or three months later. Conversations from multiple airings, East Coast to West Coast, or later can be synced and merged together.
Tomorrowish is actively seeking partnerships with content companies and broadcasters and welcomes TV fans to use the service at tomorrowish.tv.
About Tomorrowish:
Tomorrowish LLC is an Angel-funded startup company headquartered in Cambridge, MA founded in 2008 to work on multiple products. The Social TV product, Tomorrowish, has been under major development since 2010. Tomorrowish curates the social media content associated with TV shows, advertisements, conferences, films, political events and more. Tomorrowish.tv allows for viewing premium TV content synchronized with the original social media conversations about those shows. Content providers should visit Tomorrowish.com for white-labeled tools and services.
For media inquiries please contact Amy Greenlaw
[email protected] : 774.284.0189
http://tomorrowish.tv | http://tomorrowish.com
http://twitter.com/tomorrowish | https://www.facebook.com/Tomorrowish
Where’s the Data Fit into Social TV Platforms and Ads?
Here is an article by Silicon Angle that features Tomorrowish CEO Mick Darling by Kristen Nicole on April 13, 2012
siliconANGLE » Where’s the Data Fit into Social TV Platforms and Ads?
Where’s the Data Fit into Social TV Platforms and Ads?
Kristen Nicole | April 13th
READ MORE
inShare11
While the social element of television is not new, Social TV is a relatively new concept used to describe the emerging generation of television services that integrate with other communication platforms like voice, chat and social media on the web. Social TV leverages the power of social networks to create a new type of highly interactive user experience.
According to a report from Nielsen, 86 percent of U.S. smartphone owners and 88 percent of tablet owners use their devices to watch TV. Moreover, about 69 percent of tablet owners use two screens regularly each week, and more than 26 percent use single screens several times a day.
Social activity growth in conversation and check-ins on TV programming has increased to about 91 percent year over year, according to a study by social TV tracking service Trendrr.TV.
Adding to the emergence of Social TV, another report says about 72 percent of respondents used Twitter, Facebook or a mobile app to comment on shows. The recent study from marketing agency Digital Clarity found that use the devices to communicate with friends while watching TV.
“TV shows with small audiences can generate enormous traffic on Twitter,” said Digital Clarity’s founder, Reggie James. “Social TV is a new platform for engaging with a TV show and has turned TV programs into online events.”
February’s social TV mega event- the Super Bowl – was the latest example where saw the trend of ad spending on national network and cable TV. Advertising time during the Super Bowl this year was estimated to cost $3.5 million per minute.
Social TV Content Providers
Media companies are now developing new ways to take advantage of Social TV trends that have heightened the level of commitment among loyal viewers.
The online gaming platform TwitchTV announced the launch of its live tournament applications for mobile users across iOS and Android. The main functionality of the TwitchTV mobile application is the ability to view all available streaming content on the web in high definition and in full screen mode. It also includes a search engine and easy navigation between the different game platforms.
Users can follow their favorite channels directly from the video stream and see a list of channels that are broadcast live. They can also chat with other users while viewing the videos.
TweePLayer, dubbed the first DVR for social media, provides social media content associated with TV shows, advertisements, conferences, films, political events and more. The platform uses social TV data to stream time-shifted context for video players like Hulu, so you can see tweets about a program when you watch the replay online.
As TweePlayer expands to include social content beyond Twitter, it’s rebranded itself with a new name: Tomorrowish.
“Fans post millions of social media messages about their favorite TV shows every day, and we’re bringing those conversations together in context to make it easy to find the best posts,” said Tomorrowish CEO Mick Darling. “Live TV and social media content is a great combination. Time-shifted TV viewed with the curated content of Tomorrowish’s time-shifted Social TV makes this combination even more powerful and fun.”
Tomorrowish is a system designed to retrieve past conversations from Twitter to sync with any program that we are seeing, regardless of the time. The company’s Machine Curation tool helps content providers engage their audiences and their social networks by displays the most relevant posts.
Social TV is also a Great Marketing Platform
Social TV is also a great marketing opportunity, providing a new way to approach potential customers and build relationships based on affinity, and the value of sharing, participation and exchange.
Companies can access personal user preferences to improve television advertising. In addition, companies can determine the best strategy to approach marketing via connected TVs, use social ratings analytics tools to find and target lean-forward audiences and leverage the second screen to drive synched, deeper brand engagement.
Darling recognizes social media’s impact on TV, and hopes to differentiate his startup by following the viewers. Instead of leveraging social TV to keep people glued to the TV in real time, he wants to bring the conversation to the content, no matter when or where that content’s being consumed. As a result, Tomorrowish is also able to infer a great deal more data about consumer viewing patterns, like when they pause and resume playback, which parts of a program are most or least likely to get paused, and what context emerges from viewer responses at any given part of the program.
Building a market around that data is an important next step for Tomorrowish, as they determine the best way to make the leap from startup to full-blown revenue. In the short-term Darling’s company is focused on TV, creating an experience that doesn’t force viewers to disengage from the social scene if they miss 5 or 50 minutes of a real-time program.
“Long term I’d like to see Tomorrowish be the default place where people go to have watercooler conversations about all media content,” Darling says. “We’re great for TV but we’re good for conferences, political events, education, government meetings and everything in between. If there’s media and a discussion, we can be the thing that ties those two together.”
2011 TweePLayer Wrap Up and Major Announcements SOON!
2011 was a busy year for TweePLayer.
Spring 2011
We launched our first public Alpha in March at SXSW getting our name up in lights with the public launch of LaunchRock.
We got some fantastic press attention a few weeks later from Mashable, ReadWriteWeb, The Huffington Post, not to mention @TwitterMedia with a favorite Tweet of mine “It had to happen: time-shifted Tweets!”
Summer 2011
We got lots of interest and feedback, made a ton of changes, diving back into development of our key features of Machine Curation, content filtering, and syncing to multiple video players and made partnerships with Hulu as a Hulu distribution partner so we could display premium Hulu content on our site.
Fall 2011
We relaunched the site with a completely new design, and really built out the core functionality. We now have elevated access to the Twitter streaming API and can capture, filter and display Tweets for all primetime TV shows without breaking a sweat. We now can capture content from Facebook fan pages and post to Facebook as well as Twitter.
Today
Just in the past couple months, we launched our 1.0 Public Beta, Presented TweePLayer at the SocialTV Summit in NYC and [The SocialTV Event], and had an awesome Podcast interview with The Bella Buzz.
Tomorrowish
We will be doing a big launch showing off new features and lots of new content on our main site, and soon we’ll get to show off some awesome content and integration for a national cable network.
2012 is going to be a big year for SocialTV and us and with all the changes we will be rebranding to focus on the bigger things we are doing in the future.
Some Social(TV) Conversations
Back in October I went down to Atlanta for the "Social TV Event" held by @UserInsight a pretty cool research group that does user testing for Apps and websites among others. Over the past year they have been doing a $500,000 research project into how social media affects consumer TV consumption.
For this event they presented a lot of their data about the demographics of TV and SocialTV. They dug into their data about which viewers are more likely to watch TV live, or time-shifted. They split up their demographics into personality types for people who chat on Twitter to friends, random strangers, or no one at all in particular. For the "Social TV Event" they had guest speakers from several older and new companies in the SocialTV space including yours truly.
Some of the cool tech companies included at the event:
Yahoo's IntoNow product that listens to the audio "fingerprint" of a TV show to find the moment in a show someone is watching.
SnappyTV which lets viewers take "clips" of the last several seconds of a show to share out to their social network.
Watchitoo: Which tries to make live online viewing of events and meetings more interactive.
Clearleap: Which enables video applications for multi-channel video programming distributors.
And of course TweePLayer.
We all got to show off some of our the cool things our products do, but what was even more interesting were the panel discussions about how we all are addressing the SocialTV marketplace from vastly different angles.
You can see one of the panels below with the TweePLayer curated social conversation right there ready for you to add your own comments, or you can go to our Social TV Event page for any of the panels.
TweePlayer Showcase: #WHTweetup President Obama at the University of Maryland
TweePLayer with Youtube and a Publicly Broadcast Event
For this second TweePLayer Showcase we wanted to show use in the realm of politics. There are several other political events that we will be doing a longer post about later.
We have been getting requests to show how Tweeplayer integrates with YouTube and collecting Tweets for a higher bandwidth Twitter conversation from a broadcast event.
The video below is President Obama's speech to the University of Maryland from July 22nd as the debt ceiling debate was nearing the deadline and can also be seen on our main site.
TweePLayer Showcase: SXSW Presentation #Twesearch By Rey Junco
This is the first in a series of posts we will be making to showcase TweePLayer’s different tools and the variety of content TweePLayer can be useful for. This showcase series will have content from conferences, TV shows, online webcasts, and more. Today we are showing off the TweePLayer embeddable widget. This widget can be used on most blogs and pretty much any site that you have direct control over the layout. This Social Video Widget is also compatible with many web based ad networks.
Todays Showcase
The Showcase for today is a presentation by Rey Junco, a college professor and researcher who studies how social media use affects college students. He took the audio recording of the presentation he made at SXSW in March and added the slide deck from his presentation to the audio. TweePLayer harvested the Tweets using his hashtag #twesearch during his presentation. The online conversation is active and engaged throughout the presentation.
Please login with your twitter credentials at any time and tweet into the conversation. Your Tweets will go out to Twitter immediately and can include a link back to the conversation here. If you click on the links that Professor Junco has highlighted below you will be taken the presentation hosted on our main TweePLayer page. Those links will take you to the specific moments in the presentation he has highlighted. If you Tweet while watching the presentation from those links your Tweet will have a direct link to that moment within the presentation you were Tweeting about.
Suggested Links
The links for later in the video may take a while to load since the Vimeo video must load from the beginning. Other video players like YouTube, and others can jump right to the direct moment in the video.
Does social media use relate to college student engagement? (4:45 mins)
Use of Facebook as a Negative and Positive predictor of engagement (8:03 mins)
Students engaged more and created a great feedback loop on Twitter (18:15 mins)
Persistence of students in school based on Twitter engagement (40:20 mins)