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E-A-T Best Practices
Total Motorcycle follows Google’s E-A-T best practices policies. This acronym stands for expertise, authoritativeness, and trustworthiness. E-A-T is one of many guidelines Google uses to determine whether the content is valuable to readers. Our mission is to inspire and help our readers with our expertise, authoritativeness, and trustworthiness. Why and How does Total Motorcycle fit within Google’s E-A-T policy?
EXPERTISE
Total Motorcycle’s content is mainly created by Michael Le Pard, an avid motorcyclist, reviewer, researcher and in-person/on-line presenter over the past 23 years. Mr. Le Pard works with leading motorcycle industry experts, global motorcycle manufacturers and motorcycle businesses, trade-shows, organizers to create well researched, high-quality content that is factually researched.
Multiple viewpoints: Total Motorcycle also employs the use of known passionate experts in the motorcycle industry who prove to follow Total Motorcycle’s mantra of “Useful, Helpful, Unbiased and Friendly” in all they do for TMW. These experts volunteer their time to cover rallies, motorcycle events, rides, parades, special events, and races and perform reviews. All written reports are reviewed, fact checked and hand edited to make sure our readers get the very best information. We always vet and accredit those who work and volunteer to assure expertise at Total Motorcycle.
AUTHORITATIVENESS
Since 1999, Total Motorcycle has been the leading authoritative forefront of providing high-quality motorcycle information, how-to knowledge, detailed guides and a helpful community for motorcyclists worldwide. While TMW focuses on the North American rider, our site contains content for readers and riders abroad such as in Europe, UK, Australia and India, for global coverage and usefulness.
We ride. We review. We are not only motorcyclists but the content we create is by those who know what they are talking about. We strive to publish top-notch research.
TRUSTWORTHINESS
We value our on-line reputation and we answer to our readers, riders and members across our website and all our dozen social media channels. We care.
Since 1999, 375 million riders for have come, read, followed and trusted the information Total Motorcycle has created.
We have created more than 500,000 articles of fact-checked, clear content.
Our content is updated regularly on a daily basis.
TMW is the only website in the world with 39 major motorcycle manufacturers trusting us to be their chosen outlet to present their products in a fair and unbiased light. That fact alone speaks volumes about our reputation and quality.
Multiple governments around the world have used and referred to Total Motorcycle’s information to create informed policy.
Countless schools, universities and colleges have used and referred to Total Motorcycle’s information to create lessons, plans, essays and more using TMW’s content. Countless businesses, non-profits, dealerships, charities, events, rallies, and more have trusted TMW content to freely promote, inspire and build their businesses.