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var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-22937551-2']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); My name is Tariq Ayass. Im an art director and graphic designer who's passionate about ideas and design. I guess my posts will say more about me and my interests than this little blurb :)

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So smart. Advertising that begins from the inception of a product and it’s name.

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Wow. Wow. Wow. Brilliantly simple idea crafted to perfection. I would have loved to conceive and shoot such a spot! enjoy!

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#CampaignSpotlight: The #ADFEST2016 Grand Lotus winner for Outdoor and Direct, 'Shell we move?' by Hakuhodo Kettle Inc. Tokyo used the most unlikely...

BOOM! This has got to be a cannes grand prix! Absolutely incredible, out of the box thinking. Best use of media EVER! You’ll wish you thought of it :D 

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By far the coolest thing ive seen Burger King do. website is AMAZING. i see cannes :)

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The Man and the Dog - simply one of the most powerful ads I’ve seen this year. Enjoy.

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EVERYONE IS GAY!

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Celebrating 100 years... together. Stumbled across this while doing some research on the theme ‘together’ for another project. Its a reminder that sometimes really good things can come from simple executions. It also helps when your product has an iconic shape to play with ;)

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Harvy Nichols Spent it on myself collection - AMAZING. nothing else to say. if you haven't seen this yet, take a look.

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VLine Guilt Trip - A great integrated case that shows how a simple idea can work so well across different platforms. Enjoy the case study, and then give your parents a call to say hello.

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Living Moments - Lumia Arc of Wonder

Captures new york so well. Enjoy, and make sure to watch the making of at the end... That's where branded content turns to advertising - fascinating to see how this was done.

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40 Love

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Branded content at its best.

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Coke Beep - Ogilvy in Brazil has found a new place in which Coke can 'open happiness', before you even open it. Enjoy this innovative idea.

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Miserieor - The Social Swipe

Turning mupis into donation boxes, and instantly watching how the simple act of swiping your credit card can do good for the less fortunate across the world. A nice mix of innovative technology and creativity.

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Obi Do It Yourself Billboards

Great example of showing rather than telling. So simple and straightforward. One of those ads that makes you think 'i wish i thought of that'.... enjoy

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LURPAK blows my mind again. and again. and again.

Look at the attention to detail, the crafting and the storytelling that happens in this amazing edit. Im jealous. enjoy!

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Simply put, this is a brand that is cool. It speaks in a way that is fun and relevant to what is going on today. It is quirky and smart, and I'm sure you will enjoy this ad :)

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Sofles - Limitless

A massive canvas, crazy talent, a lot of patience, and a shitload of planning. This is the incredible film that you get. Let your mind be blown away.