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A smart phone controlled light bulb is soon to be in stores! For $69 a pop, would you buy it?

Has social media consumed our lives?

Someone's kidnapped Robby's sock monkey!

Visit our new google plus page!

Social media can have an incredible influence upon the success of a person, movement, or organization.

In case you missed last week's Social Media Summit at Harrisburg University, they have been kind enough to record and post the panels and workshops to Vimeo and share via this link on their website http://bit.ly/JZvHCF

We highly recommend that you check out some of these very valuable panels and workshops. It was a great event and hats off to Harrisburg University and all of their great guest panelists.

Be sure to check out our Facebook Photo Albums

#towermarketing tower marketing facebook

Facebook to Introduce ‘Lifesaving’ Feature Tuesday

2012 Social Media Marketing Industry Report

Are you wondering how your peers are using social media?

Wondering if you should focus on Google+ or Pinterest?

In Social Media Examiners fourth annual social media study, more than 3800 marketers reveal where they focus their social media activities, how much time they invest and what the rewards are.

#socialmedia report research

Does the potential security glitches and the always-looming threat of fraud significantly inhibit your likelihood of using your smartphone to purchase online?

Social Demographics

Some very interesting gender information in this Infographic courtesy of Online MBA.

Percentage of woman using social media (by site)

Facebook = 57%

Twitter = 59%

Pinterest = 82%

Google+ is dominated by men (71%) and early adopters, engineers and developers.

LinkedIn reports an even ratio of men and women — 49% over age 45 — who use the site to connect with other business professionals.

The report says that much of the growth in U.S. e-commerce sales comes from online retailers improving their web sites and services.

10 Writing Tips From David Ogilvy

1. Read the Roman-Raphaelson book on writing*. Read it three times.

2. Write the way you talk. Naturally.

3. Use short words, short sentences and short paragraphs.

4. Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.

5. Never write more than two pages on any subject.

6. Check your quotations.

7. Never send a letter or a memo on the day you write it. Read it aloud the next morning—and then edit it.

8. If it is something important, get a colleague to improve it.

9. Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.

10. If you want ACTION, don’t write. Go and tell the guy what you want.

To read the entire article on 'the future buzz' please click here

Tower Marketing is Growing

Tower Marketing is hiring a Project Manager. If you or anybody that you know is interested in applying for this positions, please click on the links below.

Tower Marketing Website: http://bit.ly/xCYhot

Lancaster Online: http://bit.ly/wXtMaB

How to Choose: Open Source or Custom Programming

As originally conceived, open source programs like WordPress were developed to be used for blogging. As open source options have evolved and become more versatile, they are being used more and more for website design.

So how can you choose which is best for you?

The best platform to choose is the one that works best for you. Basically, you must decide if the platform can bend to your will or if you must match your expectations to the platform.

WordPress is a modular-built open source collaborative platform. With an open source platform, your needs have to bend to match what’s available. Because it’s a modular build, if you want something custom, it can only be as unique as what’s already been devised and structured to fit WordPress. With open source you buy a box and you can only add other boxes as they exist.

Custom programming is the best solution if you have specific needs or expectations but are not interested in bending. Custom programming means the platform bends to meet your unique needs, not the other way around. With custom programming, you can have virtually any website that your heart desires.

Custom programming allows for a discussion of what you like…and what you don’t like... involving brainstorming, some dreaming and the creativity to collaboratively devise a solution. The end result is a website unique to you, built on a platform that specifically meets your needs.

With open source, you get what they have. With custom programming, you get what you want.

You can also read and share this story from the Tower Marketing Blog http://bit.ly/wDJcam

#open source custom programming

You must decide if the platform can bend to your will or if you must match your expectations to the platform. Custom programming is the best solution if you have specific needs or expectations but are not interested in bending.

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