The "Best Things" poster is something I had the idea for years ago. It is an expression of the uneasy relationship I have with branding, and the fine line between communicating the values of a brand and selling a dishonest image. The logos used are:
T Mobile, H&M, Internet Explorer / Beats by Dre, Electronic Arts, Sony, Twitter / Texaco, Hasbro, IBM, Nintendo 64, Gucci, Sega / iPhone (iPod, iMac, etc.), New York Times / Louis Vuitton, Zippo, Ford, Dell / Acura, Toys R Us, ESPN, Netflix, Chili's, Starck / Toyota, Hewlett-Packard, Tropicana, NY Yankees, General Electric, Subway
The Helvetica poster is a demonstration of the lack of creativity in using helvetica in branding and the ubiquity of helvetica in general. If the variety of brands shown in the poster all use the same general identity, how could it possibly express much about any one of them?