Trajex Marketing Solutions

Affordable Marketing Agency

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The What, Why, and How to Your Personal Branding

The simple answer to this is you! Personal branding is your effort and conscious choice to promote and share who you are with your audience.

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Use These 3 Pillars to Help You Create Consistent Social Content in 2023

Let’s be honest, creating social content can be a time-consuming task, whether it be for a client or your own personal business. It’s okay if you find yourself asking the most fundamental questions: What type of content should I create? How do I create a content plan? How can I save time on content planning? Where do I start?

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SMS Marketing Part 2: How to Build an SMS Audience

In this post, I’m going to describe how you can build an SMS text audience to run your marketing campaigns. In some ways, this is the hardest part of the process, because you have to build up a roster of numbers in much the same way you’d build up a list of customers for your website or followers on social media. It’s always a challenge! Regardless, the effort is worth it, because the ROI on these campaigns can be insane, even with a relatively small audience.

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Startup Branding: What it is and how to do it in 2022

If you’re reading this post, you’re no doubt familiar with the idea of “branding”. When you’re founding a new business, establishing your brand identity is one of your most critical tasks. In fact, startup branding is so key that at Trajex, we recommend figuring it out before you take any further steps in your business!

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SMS Marketing Part 1: Why it's Underrated

When most of us think about the concept of digital marketing, the first thing that comes to mind is social media. Facebook, Instagram, and TikTok are the standards for B2C companies, and networks like LinkedIn and Twitter are well known as B2B platforms. If we expand further, we may think in terms of email marketing: customized campaigns sent out to groups of clients, customers, donors, or investors. However, one area remains commonly overlooked and undervalued: SMS text message marketing.

[trajexms]

Startup Branding: What it is and how to do it in 2022

If you’re reading this post, you’re no doubt familiar with the idea of “branding”. When you’re founding a new business, establishing your brand identity is one of your most critical tasks. In fact, startup branding is so key that at Trajex, we recommend figuring it out before you take any further steps in your business!

[trajexms]

SMS Marketing Part 1: Why it's Underrated

When most of us think about the concept of digital marketing, the first thing that comes to mind is social media. Facebook, Instagram, and TikTok are the standards for B2C companies, and networks like LinkedIn and Twitter are well known as B2B platforms. If we expand further, we may think in terms of email marketing: customized campaigns sent out to groups of clients, customers, donors, or investors. However, one area remains commonly overlooked and undervalued: SMS text message marketing.

[trajexms]

SMS Marketing Part 2: How to Build an SMS Audience

In this post, I’m going to describe how you can build an SMS text audience to run your marketing campaigns. In some ways, this is the hardest part of the process, because you have to build up a roster of numbers in much the same way you’d build up a list of customers for your website or followers on social media. It’s always a challenge! Regardless, the effort is worth it, because the ROI on these campaigns can be insane, even with a relatively small audience.

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Boston Digital Marketing Agency

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Our Tips for Establishing Your Brand on Instagram

https://www.trajexms.com/post/brand-building-with-social-media-marketing-the-power-of-instagram

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SMS Marketing: How and Why?

One of the most easily overlooked tactics in the world of digital marketing today is text messaging, usually referred to as SMS. To a lot of people, the concept itself is confusing (am I texting people who have never heard of my business before? How do I get their numbers? Is it complicated to set up?), but once you’re familiar with the basics, you’ll wonder why you didn’t implement an SMS strategy sooner. We’ve talked about SMS marketing before, but we’ll be going over some technical details here and giving a good overall look at why it’s worth considering this approach.

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SMS Marketing Part 3: Launch, Dos and Don'ts

When you’ve got a growing, segmented database, it’s time to launch your first campaign! In the third article in this series, we’ll go over the details of launching one and some SMS best practices. First, you’ll have to choose a platform. You don’t run these campaigns by simply plugging a bunch of numbers into your company cell phone; an external platform allows you to send bulk messages at low rates, from a number that isn’t traceable to your personal phone. There are dozens of choices, so take time to research the platform that fits your company’s needs best.

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SMS Marketing Part 4: Creative Applications for SMS

We’ve covered many aspects of SMS marketing, from building an audience to execution. Still not sure how this highly cost-efficient tactic can be used by your business? Read on for some specific applications!

[trajexms]

SMS Marketing Part 4: Creative Applications for SMS

We’ve covered many aspects of SMS marketing, from building an audience to execution. Still not sure how this highly cost-efficient tactic can be used by your business? Read on for some specific applications!

We’ve covered many aspects of SMS marketing, from building an audience to execution. Still not sure how this highly cost-efficient tactic can be used by your business? Read on for some specific applications!

[trajexms]

SMS Marketing Part 3: Launch, Dos and Don'ts

When you’ve got a growing, segmented database, it’s time to launch your first campaign! In the third article in this series, we’ll go over the details of launching one and some SMS best practices. First, you’ll have to choose a platform. You don’t run these campaigns by simply plugging a bunch of numbers into your company cell phone; an external platform allows you to send bulk messages at low rates, from a number that isn’t traceable to your personal phone. There are dozens of choices, so take time to research the platform that fits your company’s needs best.

When you’ve got a growing, segmented database, it’s time to launch your first campaign! In the third article in this series, we’ll go over the details of launching one and some SMS best practices. First, you’ll have to choose a platform. You don’t run these campaigns by simply plugging a bunch of numbers into your company cell phone; an external platform allows you to send bulk messages at low rates, from a number that isn’t traceable to your personal phone. There are dozens of choices, so take time to research the platform that fits your company’s needs best.

[trajexms]

SMS Marketing: How and Why?

One of the most easily overlooked tactics in the world of digital marketing today is text messaging, usually referred to as SMS. To a lot of people, the concept itself is confusing (am I texting people who have never heard of my business before? How do I get their numbers? Is it complicated to set up?), but once you’re familiar with the basics, you’ll wonder why you didn’t implement an SMS strategy sooner. We’ve talked about SMS marketing before, but we’ll be going over some technical details here and giving a good overall look at why it’s worth considering this approach.

One of the most easily overlooked tactics in the world of digital marketing today is text messaging, usually referred to as SMS. To a lot of people, the concept itself is confusing (am I texting people who have never heard of my business before? How do I get their numbers? Is it complicated to set up?), but once you’re familiar with the basics, you’ll wonder why you didn’t implement an SMS strategy sooner. We’ve talked about SMS marketing in a previous post, but we’ll be going over some technical details here and giving a good overall look at why it’s worth considering this approach.

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At Trajex, we pride ourselves on top-notch ad copy! It’s difficult to overstate the power of the written word to move people, and it’s one of the skillsets we have the most confidence in for our customers. At the same time, we try to not keep too many secrets, so in today’s post, we’re going to go over 6 ways you can ensure your Instagram ad copy and content writing works at maximum efficiency! 

Before we get started, it’s important to understand that to use these effectively, you do need a baseline level of writing skills and confidence in your communications. If that’s not you, that’s okay! Leverage your strengths where they lie, and bring on a partner or hire someone to do the writing. It’s too important an area to simply stumble through and hope for the best.