Greg Szudrich Consulting

I am a digital and integrated marketing professional with over 16 years experience across a variety of industries. I am passionate about digital transformations helping organisations on their journey to achieve results. My unique operational business background helps me to offer a holistic business perspective. If you need help with anything digital drop me a line.

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Uber is not exactly kicking inclusive goals at the moment

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Medium will now pay writers based on how many claps they get

Medium plans to start letting more and more authors publish paywalled articles. And to determine how they get paid, the blogging platform has selected a fairly unorthodox method: claps, which are,...

Happy clappy?

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The 5 biggest web design trends of 2017 so far

These major trends in web design are dominating discussion right now.

Will any of these impact your business?

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Silicon Valley luminaries are busily preparing for when robots take over

Jamie Bartlett explores the prepper mentality that exists among the elite of Silicon Valley.

Scary? 

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How Smashbox is using eye-tracking technology to increase sales - Digiday

As an exclusive partner on ModiFace’s popular iOS and Android app MakeUp, Smashbox was the first brand on the company’s roster to test out the technology, which allows them to track what a user is most interested in based on his or her eye movements.

Wow...how cool is this

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'Views can happen by accident': Publishers are thinking more about watch time - and YouTube - Digiday

Views matter to video publishers. But so does watch time -- which is great news for YouTube.

Worth a read...

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Marketing Evangelist

If you have the time and are looking for inspiration this guy is amazing

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IAB finds smartphone obsessed Australians are more relaxed about mobile ads than the rest of the world

Australian mobile users think the number of ads appearing, and intruding, on their time on their devices is increasing, a survey of smartphone behaviour by

V interesting...

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‘A dicey situation’: Snapchat gives influencers the cold shoulder - Digiday

Social stars want more from Snapchat than the platform seems willing to offer.

Not sure this bodes well for anyone's Snapchat strategy 

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People consume internet, not mobile internet

Everyday I hear the industry buzzwords (my favourite at the moment is "let's not boil the ocean", yep that is an actual quote) which make me more than a bit embarrassed to work in the industry.

As backward as it seems people are still talking about mobile, specifically about how people consume internet on their phone.

My feeling is that consumers, the end users, do not really care about how they read their internet.....all they care about is being able to access their content when they want.

What does this mean for us as marketers? 

No matter how good your message or content is, unless it can be consumed by your customers by the method they choose, it will miss the mark. 

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Why I Love Digital Marketing

I am not sure how many people are currently doing their "dream" job.

I know as a 40 year old with dodgy knees the chances of me becoming a professional footballer are reducing every week. All that said, apart from professional sport, if I had to be doing anything it would be digital marketing.

Why?

I can not think of another industry that changes as often as digital marketing. Just over 9 years ago the first iPhone was just hitting our palms, tablets were clunky blocks of metal that used a funny wand (stylus anyone?) and if you could get data on your phone it would cost you an arm and a leg.

Everyday something changes. It is an exciting challenge to keep up to date.

This blog will be my thoughts on all things digital marketing. Feel free to jump in with any questions or comments.