Emma Greed
Emma is 40, born and raised in the UK by her parents who are immigrants from Trinidad and Jamaica. Married to Jens Greed, co-fonder of SKIMS and she is herself a fonder member of the brand.
She is also the CEO and fonder of the brand good American which she proposed the idea to Kris Jenner and wanted to partner with Khloé. It’s a fashion brand focused on body positivity.
She founded Safely with Kris Jenner and Chrissy Teigen a plant based cleaning and self care brand.
She is chairwoman of the 15 Percent Pledge, an initiative for retailers to reserve 15% of their shelf space for Black-owned businesses.
She is only 40 and is a true inspiration.















