Born on Instagram: How Entrepreneur Tulika Arora Built Her Brand
Instagram provides a multitude of tools and inspiration for company owners all around the world who want to convert their passion into a career. Born on Instagram is a new series highlighting companies that have built their communities, explored their creativity, and shaped culture using Instagram’s resources.
Meet our Influencer
First, let’s start with introducing our entrepreneur and content creator, Tulika Arora (), who founded Media Fleetblue, a digital marketing agency that relentlessly works with a close-knit team of expert researchers and works on building your brand in the digital space.
Tulika’s passionate outlook on hard work has brought her where she is today. She began Media Fleetblue, a digital marketing agency that believes in the power of relentless work. She started this digital marketing agency with Divyansh Raghuvanshi and curated a team of professionals who excel in their fields. We believe in practical research and brand building. We had the pleasure of working for numerous prestigious clients. Her career began traditionally, wherein she did a few internships during and after my years in her college.
How did your journey start?
I worked in PR for several years and was associated with Color Yellow Productions, where I was a product manager. Apart from all these, I have also worked for various brands like Indian Oil Corporation as the Social Media Manager for five states – Gujarat, Madhya Pradesh, Maharashtra, Chattisgarh & Goa. National organizations like FSSAI have also appreciated us. These multi-tasking roles have helped her immensely with various brands.
When did you start developing your brand?
I’ve always been conscious of my brand, even before the internet. What started as a career in PR to help small businesses shifted into something even more significant. At my core, I’ve always wanted to be a champion for women and their businesses.
How do you feel your business was born on Instagram?
A digital marketing agency that believes in the power of relentless work. I have curated a team of professionals who excel in their fields. My team and I think in practical research and brand building. We had the pleasure of working for numerous prestigious clients.
What’s changed about using Instagram today?
When I started using Instagram, it was all about presenting—showcasing the ideal dress or breakfast buffet. Because it’s about connection and education today, it’s much more potent. There’s also a higher bar for authenticity, which I particularly value since I’ve always been faithful to my account.
When it comes to creating content for your feed, what’s your approach?
My monthly material is anchored by three recurring series: #learn, #earn, and #havefun. I post anything with the intention of empowering women. I want them to wear as they choose and look and feel great.
How do you juggle the various projects you run on social media?
I’m surrounded by an excellent crew that keeps things working smoothly. I’ll admit that paying attention to details is not my strong point; therefore, I consider myself fortunate to be surrounded by individuals who do.
Any specific anecdotes that had a significant impact on you or your business?
I won’t stress any specific examples, but I will say that I continuously monitor my direct messages (DMs) for anything professional. Compared to email or any other site, Instagram is where I network the most frequently.
And any advice for businesses?
Network, I’ll say it once more. Establish connections with other brands and use your platform to inform consumers about your company.
Looking to learn more about how Instagram can help push your brand’s creativity? Browse our Instagram for Business and more inspiration, and follow (insert name) to watch Tulika’s live chat and daily updates