All your base are belong to us
Took a trip to my local grocery store the other day for some essentials. After successfully convincing myself to not buy the opened, but probably not used generic plastic food storage on the store’s clearance endcap, I passed by the magazine rack. I was struck by how small the magazine selection (and retail space allotted to) had become over the years. When I was a kid in the early 1990′s and accompanied my parents to the store, any store, I’d seek out the periodicals and stay there for the duration of the excursion. There I’d read all that I could of the latest issue of The Dark Knight Detective, get the latest from the last of the territories in Pro Wrestler, and see who MAD Magazine was poking fun at this time. And if I exhausted all of that, there were always maps. Suddenly feeling nostalgic (as I often do), I thought that maybe it’d be fun to buy a magazine since I sometimes like to keep my bathroom reading analog. I immediately scanned the rack for the latest issue of Guitar Player. No joy. Dumb it down to Guitar World? Nada. How about a Batman comic? Joke’s on me! No MAD Magazine, either. So what DID I find?
Listen, I’ve got no interest in but also no problems with guns. If the internet is to be believed, there are obviously lots of passionate gun enthusiasts out there. And being that this is the internet and being that I have no interest in sparking a political argument, let's just pretend that the exorbitant amount of gun, knife, prepper, and car mags are foodie magazines. How about magazines devoted to scented magic marker enthusiasts (actually, send me a sub card for that)? Or, imagine something just completely ridiculous. Something that couldn’t possibly necessitate devoted publishing. Actually, that last bit kinda reminded me of a movie line that ironically links back to guns.
Anyway. What I saw next left me rather speechless. Actually, that’s not true. It left me without a discernable vocabulary or at least one that was safe for work and/or children. I have no idea how to preempt the following photo, so I’ll just let you formulate your own rudimentary language.
If words other than “the fuck?” passed your physical or mind’s lips, allow me to retort.
I stepped back, almost in a panic. Maybe this is an extension of the REAL magazine rack. Maybe this is simply the Aisle of Misfit Magazines and I’m on the wrong side of the tracks. But no. This all there is. I know how buyers work at stores. It’s based on demographics. The magazines I expected to find exist, they just aren’t here because there isn’t a market for them in this area. This area is where I live. Paranoia crept in. I began looking at those around me as if I was in some sort of Twilight Zone and Rod Serling was providing the narration of my torment at the checkout counter. I went back and bought that generic plastic food container that was probably used, washed, and returned. I didn’t care. It had a wordy cardboard box and I still needed something to read in the bathroom. I also ordered myself a subscription to MAD Magazine for $5 (CHEAPO!). It’ll be delivered right to my mailbox. Which is good since I don’t know where I am anymore. What’s on YOUR local magazine rack?
















