📷 Exclusive: Lacoste’s first-ever musical collaboration is with Bruno Mars:
Lacoste has partnered with Bruno Mars (AKA Ricky Regal, the singer’s designer alter ego) on a 1970s-inspired collection.
Storied French brand Lacoste is no stranger to excellent collaborations. Case in point: over the course of the past few years it has partnered with National Geographic, streetwear giant Supreme on two logo-heavy collections and Tyler, The Creator on a range of pastel-hued gear. What’s more, it has a range of sneaker hook-ups under its belt, with the likes of Concepts and Foot Patrol.
Now, for the first time ever, the Paris-based brand, which first saw the light of day in 1933, has ventured into the world of music and has partnered with Bruno Mars, under his new guise of Ricky Regal. The pair have also enlisted singer Anderson Paak for the campaign, who this week announced that he and Mars used lockdown to work on a collaborative album, under the band name Silk Sonic.
“Uptown Funk” crooner Mars has worked with Lacoste’s creative director, Louise Trotter, on a range of apparel that bridges his uptempo and enigmatic personality with Lacoste’s distinct sportswear. Spanning ready-to-wear apparel, footwear and accessories, the collection is reflective of Mars’ on-stage style, which takes its cue from the 1970s and sees him don aviator shades, bell-bottom slacks and crushed velvet galore.
Loose-fitting, geometrically patterned and tie-dyed shirts and velvet, wide-collared tracksuits in shades of mustard yellow, petrol blue, eggplant purple and coral red pack a punch of colour. And don’t worry, there’s a series of polo shirts up for grabs (obviously). In addition, Trotter and Mars have worked together to create uber-comfortable WFH-ready velvet shorts, wide-legged trousers and, of course, there’s a pair of dual-branded gold aviators on offer.
Of the collection Trotter said, “Collaborating with Bruno and entering into his unique world has been a great adventure. He has a very clear vision and is obsessive with every detail. From concept to fittings, there wasn’t a single aspect that he was not fully involved. With Ricky Regal x Lacoste, Bruno has created a luxury sportswear brand that bridges the Lacoste sportswear heritage and his own seductive style.”
Mars said the experience designing was liberating: “I’ve been very fortunate to have been asked to do collaborations in the past, but it always came with guidelines. Lacoste was the first and only brand that said, ‘Bruno, we want you to make this truly yours.’ The respect of such creative freedom coming from a heritage fashion house was an honour.”
The first Lacoste x Ricky Regal collection will launch on 5 March 2021 through 18 exclusive retailers and will be available from 8 March 2021 at selected Lacoste stores and at lacoste.com.
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