It's so hard to adequately describe how BJ's has betrayed me. And no, you didn't read that wrong. I'm not talking about some man named BJ. I am talking about the restaurant.
This journey began in my impressionable 20s. If you're 20 and think you're not impressionable, holy shit, are you in for a surprise. Like, they say that the first 18 months are the most important. Or the first five years. Or your teenage years. But my twenties were a trial by fire that I did not survive. A crucible where every part of me was burned away. I'm still talking about in therapy to this day.
During those dark ages, BJs was a beacon. I lived across the street from one, but it wasn't the sort of place you frequented. I was broke. Real, actual broke. Can barely pay my rent or afford groceries broke. If it was a special occasion, we weren't going to BJs, we were splitting an appetizer at Denny's. The combo with the mozzarella sticks and the onion rings.
I don't remember when I first and finally went to BJs, but I do remember one thing. The personal deep dish pizza. I honestly don't think I'd ever experienced anything so fucking good. The deep dark cesspool of my life that gripped at my limbs, always threatening to pull me under could almost be forgotten when that fluffy, buttery crust melted in my mouth.
BJs became a destination. I carried this with me for decades. When I eventually landed in the godforsaken country otherwise known as the Inland Northwest, there were no BJs. Whenever my husband and I travelled, the first thing we did was look for a BJs (then a PF Changs, then a Cheesecake Factory--if one of those three were not in the area, that place was not worth visiting).
I tell you all of this so that you understand the utter betrayal I felt on November 1, 2025 when we sidled into a booth at BJs and were told giddily, "We've changed the pizza recipe!"
I looked online to find out why the hell they would dare. The answer: "We found that customers have complained that our dough is inconsistent across locations." -- This is untrue. I know. I have travelled the country (or at least the west coast) and sampled the deep dish Pepperoni Extreme at each and every one of them. They were remarkably the same.
Further investigations claimed that they also "improved" the sauce and are only using mozzarella now instead of a cheese blend. There was also something about cup and char pepperoni. The marketing was very excited about all of this. I was anxious.
When the pizza finally came, I took a bite. Here is my assessment:
Pepperoni: This didn't seem any different. If anything, I think there was just less pepperoni. I think there were always the little cup and char bits, but there was also these little strips and maybe also regular pepperonis too? But that's what made it "extreme." Now it just seemed ordinary. Which, you know, whatever. I didn't go there to get wrecked by pepperoni anyway. No real complaints here.
Cheese: When they said there were moving mozzarella only, I think that meant that they were still buying the cheese blend and picking out the other cheese types and only giving you what was left, because the cheese was non existent. It's possible they even just forgot the cheese, because I couldn't find any.
Sauce: This might have been the worst change of all. I'm no expert when it comes to tomato sauce, but I know what sauce straight out of the can tastes like, and that's called Mall Pizza. Their original sauce definitely had herbs and spices and whatever to make it top tier. Now? It tasted like tomatoes. Not even tomato sauce. Just, like, wet tomato juice. Like they opened a can of V8 and poured it on top. A soggy bruschetta.
Dough: This is the most amazing part. Because this is the only thing people were "complaining" about in the first place. And astonishingly... the dough was absolutely the same. No differences. Same as it ever was. This was the supposed catalyst for change, and yet it was the thing that (still) didn't change.
So in the end, I had a few slices of my tried and true deep dish dough, but it was covered in tomato juice, no cheese, and a couple pieces of pepperonis.
Listen. Maybe you're really into the BBQ chicken pizza or the Bacon Ranch. And maybe those are still fine. Obviously the dough is still top notch. But I'm a pepperoni purist. I cling to my childhood favorites like a psycho who spiritually died in her twenties and is too afraid to move forward in life, and if you can't deliver on that staple, you have failed at pizza.
In the end, I fear that this is just another nail in the coffin of late stage capitalism. No doubt many of my posts will end this way. The more I am let down by the world around me, the more I turn to GPT to ask, "Is this a public company?" And the answer is almost always, "Sure is!"
Clearly, BJs did not change their recipe because people were complaining about inconsistency. That's illogical on its face. They did it to save money. Less cheese. Cheaper sauce. Fewer meats. It hurts my soul. The cesspool of life still lingers. I can smell its fetid waters. And this particular beacon has been snuffed out in the name of fiduciary responsibility.