Umar Ghumman

Marketing Strategist | Business Designer

[theimpossiblecool]

"Much success to you, even if you wish me the opposite." - Nas

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Experience-led growth: A new way to create value

Improving the experience of existing customers can deliver breakthrough growth for incumbent companies—often more than double that of their industry peers.

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Accelerating Sustainable and Inclusive Growth

We’ve always been big believers in the growth potential of our clients. Today, we’re privileged to work with organizations that are on a new growth journey, one that pursues sustainability, inclusion, and economic growth, all at the same time

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Media and Internet Concentration in Canada, 1984–2021

Media and Internet Concentration in Canada, 1984–2021 Recommended citation: Winseck, Dwayne, 2022, “Media and Internet Concentration in Canada, 1984-2021”, https://doi.org/10.22215/gmicp/2022.02. Global Media and Internet Concentration Project, Carleton University. Download Report

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Tracking for brand growth: The magic formula

Discover the tracking elements that drive brand equity: what metrics to include, which data sources to combine, and how frequently to measure them.

[shonk]

Modular flow

Inspired by @necessary-disorder and Dan Piker

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Modern marketing dilemmas: Where does performance marketing meet brand building?

We unravel the criticism against Marketing ROI as a key metric, and explore how to get the balance right between short and long-term measurement.

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Three data-led pointers for budget season - Magic Numbers

It’s that time of year. The evenings are getting darker and everyone’s thinking about next years budget. How big it should be and how to spend it.

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The Wrong and the Short of it

Short-termism and long-termism are both just wrong-termism. So let’s end the false choice between long and short-term marketing tactics, maximise the compound effects of getting them working togeth…

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Data 2030: what does the future of data look like? | WPP

WPP is a creative transformation company. We use the power of creativity to build better futures for our people, clients and communities.

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Pretotyping is a set of tools, techniques, and tactics designed to help you validate any idea for a new product quickly, objectively, and accurately. The goal is pretotyping is to help you make sure...

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There are no marketing problems, there are no finance problems, there are no accounting problems, there are only business problems. Peter Druker

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[r-eh]

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Maison Martin Margiela

What is colour? An intensity, a temperature, a clash, a harmony.

AND

How do you use it? When it asks.

What is black? An absence, a presence, a mood, a mantle.

What is red? A blush, a flush, a fever, a command.

What is skin? A protection.

What is fabric? A Medium.

What is texture? A result of time.

What is construction? A means to an end.

What is function? A reply to a need.

What is art? A Need to reply.

What is craftsmanship? A fruit of time.

What is clothing? The final layer.

What is fashion? A series of propositions.

What is recycling? Another chance.

How does recycling fit into your work? By Nature.

How does a concept develop at Maison Martin Margiela? Time, a question, a reply.

How does a concept develop at Hermes? Time, another question, another reply.

What would you like to develop? Besides Clothing? An understanding.

What words do you live by? We.

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