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On-Page SEO — A Complete Guide

What is On-Page SEO?

On-page SEO or you can say (on-site-seo) is a practice to optimize the website pages for certain keywords. This technique of SEO is used to make your website pages ranked in Google algorithm and get most relevant audience to your website. Common practices that are included in on-page optimization are optimizing content and title tags, interlinks and URL.

Why On-page SEO Important?

On-page SEO is important because it help search engines like Google and Bing to understand your website and also the content within it as well as either it is relevant to the user search query or not. As search engines are getting more sophisticated, there is a greater focus toward relevancy and semantics in search engine results pages so called SERPs.

You need an on-page optimize for:

Valuable user experience

Satisfying search intent of user

Avoiding high Bounce Rate

High click-through rate

Ranking Factors for On-page Optimization in 2022

Following are the ranking factors for on-page SEO:

1. Optimized Content Page:

An optimized content is what makes your website page relevant to the search query. An optimized content solves user problem efficiently and completely. So you need to craft a content that satisfies user intent. Mostly user search for the content which is informational, transnational, commercial and navigational. Use relevant keywords in your page content that you think your ideal audience will use in their search query.

2. Title tag and Meta tag description:

Your title tag us the headline which appears in the search result. It is the most important factor of on-page SEO and Google ranking. Meta description is a short summary of the what the page is about. Same as above, use keywords with highest search intent in your title tag and meta description. A good practice is to use similar keywords in both title tag and meta description.

3. Website URL:

To optimize a website URL is another important factor of on-page SEO. Your website pages should be inter-linked and are reflected in your URL. For example see the below image

Above images shows that the website is a good inter-linking between the pages of the website. An this linking is reflected in the URL.

4. Responsiveness:

Google has made responsiveness as a ranking factor. Which means your website should looks good on every device. It should provide same features to the smartphone or tablet user as it shows to the laptop user. This means it should be mobile friendly.

5. Secured Website:

Another factor is that your website should be secured. It means your website should have SSL (Secure Socket Layers) certificate.

6. Page Load time:

Google has made it a ranking factor that your page load time should be optimized. An optimal page load time should be under 2 secs. This is the threshold value set by Google.

7. Image Optimization.

Image optimization is also essential for on-page SEO. For optimized image your file name contains relevant keywords which should be separated by hyphens. An optimal image size is under 500 KB.

This guide covers the topic On-page SEO. It is important that when you create your website keep these factors is your mind. Don’t let Google and other search engines penalize you as On-page optimization is indispensable.

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Search Engine Optimization

What Is Search Engine Optimization?

SEO or Search Engine Optimization is technique to improve your online visibility by improving the quality and quantity of traffic to your website through organic search engine results.

Now let look into what is meant by quality of traffic and quantity of traffic.

Quality of Traffic: You can sell your service/product to the whole world through your website. What if Google send a person who wants to buy ear buds and your store offers head phone then that is not the quality traffic. Instead, you want to attract buyers that are interested in your service/product.

Quantity of Traffic: Once your website is getting clicks from the people who show intent in your product/service, it will be better for you. The more people visit your website there is a chance they become your customers.

How SEO Works?

Google and other search use crawlers or bot that crawl pages of the websites, collecting the information and put them in index. The search engine algorithm then analyze the indexed pages and rank them according to the ranking factors. When someone search query the search engine shows the pages that have the highest ranking and are relevant to the search query.

Types of SEO:

There are 3 type of SEO:

On-page SEO

Off-page SEO

Technical SEO

On-Page SEO: On-page SEO refers to optimizing the landing pages of the website to become relevant to the search query. Keyword Research is the basis of On-page SEO. optimizing web pages for specific keywords in order to improve search visibility and traffic. This includes optimizing content, headlines and headers, image optimization, title tags, meta descriptions, structured data.

Off-Page SEO: Off-page SEO refers to the activities that are needed to have a better ranking in search engines. This technique includes back links, influencer marketing, social media strategies and many more.

Technical SEO: Technical SEO is related how much the website is technically optimized. This includes the speed of website, whether the website is easier to crawl, don’t have duplicate content, it has structured data and is secured which means using HTTPs.

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What is Digital Marketing?

As the word speak it self it is the marketing that done through smart devices. Digital marketing is not like traditional marketing in which the companies have to promote their products or services through magazines, billboards or newspapers. Unlucky Television is also considered to be in traditional marketing. Digital Marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

There are various sub-categories of digital marketing which includes:

Search Engine Optimization (SEO)

Social Media Marketing (SMM)

Content Marketing

Affiliate Marketing

Pay per Click or PPC

Influencer Marketing

Email Marketing

And now days we see Mobile Marketing too.

WHAT IS THE DIFFERENCE B/W INBOUND MARKETING & DIGITAL MARKETING??

Most people are confused with the inbound marketing and digital marketing as they both uses some of the same tools like emails and content writing to attract the prospects attention and convert them into customers.

Inbound marketing is a philosophical concept. It considers the the goals you want to achieve, then looks for the tools that are available to determine which will effectively reach target customers, and then at which stage of the sales funnel that should happen.

Digital Marketing can use its tools to convert a prospect into customer. Digital marketing can use all the platforms to target the audience or focus on one and put it’s efforts into it.

Most of the digital marketers use both marketing strategies side by side. Inbound marketing provides structure and purpose for effective digital marketing to digital marketing efforts, making sure that each digital marketing channel works toward a goal.