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The 7 Habits of Highly Effective Online Marketers

To be effective at online marketing, one of the best pieces of advice you can follow is to find other people who are successful at it and imitate their work habits. If you do what they do, you’ll likely accomplish what they accomplish.

The principle won’t always apply to specific tactics (some that might work as a pay-per-click, or PPC, strategy today might not work a year from now). But…

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6 Reasons Your Email Marketing Efforts Are Not Effective

At one time, email seemed the best way to reach customers in an Internet-connected era. However, over time, customers have grown accustomed to filtering through dozens of email messages to find those that are interesting. When combined with spam filters and Gmail’s Promotions folder, marketers face big challenges in reaching customers.

If you’re still launching mass email campaigns without…

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#Business #email marketing #entrepreneurship #Marketing #sales #Startups

4 Ways to Freshen Your Outdated Website

When you think about it, websites have made giant improvements in appearance over the years. In the ’90s, businesses merely rushed to set up an online presence, resulting in an Internet full of electronic brochures. The look and feel of sites has changed tremendously, much of it with the goal of giving customers a better experience. Potential buyers now show an interest in doing more than simply…

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5 Areas Where Ecommerce Businesses Often Struggle and What You Can Do

Putting up a website isn’t really the hard part. Just about anyone can launch an online store and start selling products in a very short amount of time. But, there’s potential bad news here, as well. As the common saying goes, the devil is in the details.

In fact, there is so much more to ecommerce than just selling products online. You have to build trust with your customers, streamline your…

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5 Google Pay-Per-Click Tricks To Save Your Business Money

“A penny saved is a penny earned.”

The aforementioned quote by Benjamin Franklin holds true across all industries, especially digital marketing, where a simple mistake can cost you a Benjamin Franklin ($100) in a heartbeat.

I am going to clue you in on five simple pay-per-click advertising tricks that will provide you with the knowledge to deliver the best results in your online advertising…

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6 Telltale Signs It's Time to Become Your Own Boss

6 Telltale Signs It’s Time to Become Your Own Boss

It’s hard not to be intrigued by entrepreneurs.

The men and women who say goodbye to the security of a paycheck for the path of small business ownership make up the backbone of the American economy. They control their own destinies, knowing whatever success they have is for their own benefit. They know no boundaries, empowered by the thought that their opportunity for success as a business owner…

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Why I Quit My Dream Job in Web Design

Always do what you love. That’s what they say, right? If you follow your dreams and try to make it in the field that you actually enjoy the work, then you will be good at your job and (most importantly) those long days in the office won’t feel like work. I’ve always agreed with that philosophy and it’s partly the reason why I have enjoyed some success in my career — but what happens when you are…

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7 Signs Your Wordpress Designer Is Garbage

7 Signs Your WordPress Designer Is Garbage

When you’re on the lookout for a WordPress designer, the temptation can be strong to make a choice that’s as economical as possible. What this often leads to is hiring a designer who is inexperienced or just plain garbage. How can you tell how to filter out the wheat from the chaff and not break the bank? Believe it or not, it’s possible to do, you just have to pay attention to some telltale…

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10 Skills Online Marketing Teams Must Have to Succeed

Whether the goal is leads, sales or brand awareness, the task of every online marketing team is to significantly scale up results. Over the past couple of years, I have worked with over 6000 businesses and some of the best online marketing teams in the world. There is a pattern of how those teams are put together and one of the most important aspects is the variety of skill sets.

Online marketing…

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5 Tips for Digital Marketing Success

In a tech-driven world, it’s difficult to decide which paths are best for building brand awareness and driving sales.

This is a big part of the job for a digital marketer who wants to promote it online. A digital marketer takes advantage of many different platforms and digital marketing tools in order to boost a brand’s image.

When digital marketers fail, it’s because they are not following these…

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4 Ways to Integrate Instagram Ads Into Your Marketing

It’s official: one of the fastest-growing social-media networks worldwide is now offering advertising opportunities for marketers large and small. After months of testing its new ad format to a limited audience, Instagram rolled out the platform to advertisers everywhere on Sept. 30. If you’re looking to integrate the ads into your social media marketing strategy, you’ve come to the right place!…

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5 Steps to Start an Online Business and Living a Much Better Life

As you’re reading this, customers all over the world are spending millions of dollars online. It’s estimated that 2.5 billion people log onto the Internet every day. We live in the Information Age, which has created new opportunities to start or build a business using the power and reach of the Internet.

While the opportunity is there, so is the competition. You can Google any topic and find at…

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6 Ways to Use Social Data for Targeted Marketing

We live in a digitally connected world, and that means more people than ever are leaving digital signals for marketers to follow as they use mobile apps, social media, email in-boxes and so on. And here’s the good news. People actually want marketers to follow — just not too closely. It’s all about being awesome with people, and that means being customer focused rather than obsessing over how…

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How to Protect Yourself From Rogue WordPress Plugins

This post first appeared on SitePoint, but we had to share because we have ran into this so many times with our clients. While WordPress does provide an easy system for users without any coding background to update their website, it does; at times, make users feel very comfortable with a complex system. We have had a number of clients install rogue WordPress plugins that contain malware and such,…

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6 Quick Tips for a Successful Startup Social Media Campaign

You’re trying to raise money for your startup, and social media makes that mission easier than ever. In fact, if you know what you’re doing, you can reach millions of people on a shoestring budget.

The big question, however, is how? Below are six quick tips for gaining exposure and raising money for your startup using social media.

1. Understand your platform.

Every social media platform has its…

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How to Boost Traffic to Your Small-Business Website

What is better than one view on your website? More views! Have a website but the traffic numbers are lacking? Looking to drive traffic to your relevant and exciting content? Follow the tips below to gain a larger audience and leave a lasting impression while doing so.

Content is king

With the search engine algorithm updates and the need for good content, it is no surprise how imperative great…

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9 Ways Small Businesses Can Be Big on Google

Having trouble getting your small business site to rank in the search engines? Not even sure where to start? This post will provide you with 9 simple hacks to ensure your site is properly optimized and starts ranking as soon as possible. These hacks have helped me to go from a startup to having millions of online visitors to my site each month in less than a year.

If you’re an ecommerce or local…

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