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Readability: The Optimal Line Length

The length of text lines substantially impacts their readability — yet this is often overlooked in e-commerce. See our latest test findings on line length readability.

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Designing A Better Language Selector — Smashing Magazine

How difficult can it be to design a bulletproof language selector? It’s not as straightforward as one might think. We need to avoid redirects, decouple our language and country presets, allow for overrides, and use non-modal windows. Let’s dive in!

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12 ways to fix your user interview questions

How to formulate questions that foster reliable answers

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Back in the 1990s, I worked at a university where my office was half way up a tower block. There were two lifts, and both had voices—one female and the other male. ‘Sixth floor’, they w…

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People, Products, and Epiphanies

How a user-first culture led to a decade of eureka moments at Google UX

"The [...] trigger for eureka moments is having direct, first-hand encounters with people from outside your own social circles. People with different backgrounds and interests, who live differently, and have unique needs and perspectives. Establishing a human connection with others widens our frame of reference, and gives us a level of empathy and understanding that is otherwise difficult to gain. Most critically, it also provides energy and a sense of purpose for the hard work and struggles that eventually lead to creative solutions."

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Zooming In and Zooming Out

A Note on Qualitative Sample Sizes

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Research Questions Are Not Interview Questions – Mule Design Studio – Medium

(You can’t just ask people what you want to know. Sorry.)

THis is so obvious to me, that I forget that it isn't for others. Posting it here as a reminder.

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Conversational Semantics

With voice interfaces becoming the norm, semantic markup is more important than ever. Learn how HTML tags can have a huge impact.

As Alexa, Cortana, Siri, and even customer support chat bots become the norm, we have to start carefully considering not only how our content looks but how it could sound. We can—and should—use HTML and ARIA to make our content structured, sensible, and most importantly, meaningful.

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Honest and understandable.

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Complete Beginner's Guide to UX Research | UX Booth

UX research - or as it’s sometimes called, design research - informs our work, improves our understanding, and validates our decisions in the design process. In this Complete Beginner's Guide, readers will get a head start on how to use design research techniques in their work, and improve experiences for all users.

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Teaching the Google Assistant to be Multilingual

Posted by Johan Schalkwyk, VP and Ignacio Lopez Moreno, Engineer, Google Speech Multilingual households are becoming increasingly common, ...

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Hey GOV.UK, what are you doing about voice? - Government Digital Service

GDS is leading the digital transformation of the UK government.

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Digital Psychology

A free library of psychological principles and examples to elevate your SaaS, e-commerce or other digital products.

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Eight Things You Need To Know About Design Systems – Tradecraft – Medium

I attended a whole lot of talks so you don’t have to.

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The Design Tools Dilemma – Prototypr

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Let's modernise how we work together